TikTok rewards ads that look and feel like TikTok. Polished TV-style adverts get skipped in a second, while a simple, honest video with a strong hook can sell out a product. We plan the hooks, brief or edit the videos and run Spark Ads with creators. We also set up the pixel and Events API so TikTok learns who buys. Then we test new creative every week and put more budget behind what works.
See our results
Most TikTok accounts we review have the same four problems, and almost all of them are about the creative.
01Logos first, music from a library and a voiceover script. Viewers recognise an advert instantly and scroll past.
02If the opening does not stop the scroll, the rest of the video does not matter. Most viewers leave before your offer appears.
03Without proper events and the Events API, TikTok cannot tell which viewers buy, so it shows your ads to the wrong people.
04A single ad runs until it dies. There is no testing of hooks, angles or formats, so you never learn what sells.
TikTok campaigns built around creative that fits the platform, with tracking that shows what actually sells.
01We plan hooks, write scripts and edit videos in the style TikTok users watch. You can shoot on a phone using our briefs, or we edit footage and creator content into ads that feel at home on the platform.
02Boost real creator and customer posts as ads, keeping their likes, comments and trust.
03Product and live shopping ads that sell directly in the TikTok app.
04Broad targeting with strong creative, plus interest and retargeting audiences where they help.
05Purchase and lead events tracked from your site and server so TikTok optimises for buyers.
06Weekly tests of hooks, angles and formats, with clear reports on what won.
TikTok can work brilliantly for small brands with products that are easy to show on camera: fashion, beauty, food, gadgets, fitness and home. Founder-led, phone-shot videos often beat expensive productions.
We recommend starting with around £1,000 a month in ad spend and at least six new videos a month, so there is enough to test and learn from.
We report these measures using your own account data. Sample figures are not presented as verified client results.
Monitor lead quality and source rather than counting every click as a lead.
Track revenue and conversion value alongside campaign spend.
Find out which campaigns deliver customers and which waste budget.
TikTok is a creative platform, so most of our process is about making and testing videos.
We study your account, competitors and top content in your category.
Pixel and Events API set up so purchases and leads are recorded.
Hooks, angles and scripts written for the first batch of videos.
Videos tested side by side to find the hooks that hold attention.
Budget moved to winning videos, new variations made every week.
TikTok ads management in the UK typically costs £1,000 to £2,500 a month at agencies, with creative often charged on top. These are our starting prices, excluding VAT.
Your budget is paid straight to TikTok from your own ads account. Our fee covers management and video editing only.
| Plan | Management fee | Ad spend managed | Setup fee | Action |
|---|---|---|---|---|
| StarterUp to 6 edited videos a month | £500 / month | Up to £3,000 / month | £395 | Get a quote |
| Most popularGrowthUp to 12 videos and Spark Ads | £950 / month | £3,000 – £10,000 / month | £595 | Get a quote |
| ScaleTikTok Shop and high volume | 15% of ad spend | £10,000+ / month | £795 | Get a quote |
Filming, creator fees and product samples are quoted separately. Ad spend is paid directly to TikTok.
You see which videos sold, which did not and what we are making next.
Spend, views, sales and cost per result, updated daily.
Winning hooks, losing angles and next month’s video plan.
Fresh creative launched before the current ads tire.
Ads Manager, pixel and all videos stay yours.
Three months to test properly, then 30 days’ notice.
We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.
We plan TikTok around the content first, because no amount of targeting saves a video people skip.
Hooks, scripts and editing built for the way TikTok is watched.
A steady flow of new videos so you always know what works.
Ads account, pixel and all creative stay with you.
One named specialist who knows your brand.
Short answers to common questions about TikTok advertising.
Still have a question?Send it to us. A PPC specialist, not a salesperson, will reply within one working day.
Ask our PPC teamSend us your TikTok account or ads account access. We will review your creative, tracking and campaigns, and give you hooks and angles to test first.
