01Audience Segmentation
Lists built from what people did on your site: pages viewed, time spent, products viewed, basket abandoned or form started. Each list gets its own message, bid and time window.
- Behaviour lists
- Time windows
- Exclusions
Remarketing and Retargeting · UK
Remarketing and Retargeting Company in the UK: Retargeting Ads That Pay for Themselves
Most people do not buy or enquire on their first visit. Remarketing brings them back. We build audiences from the pages people viewed and the products they left in the basket, then show each group a different reminder on Google, YouTube, Facebook and Instagram. We cap how often people see your ads, exclude anyone who has already bought and measure the sales that come from returning visitors.
See our results
3.4xVisitors who see a reminder are more likely to buy
- Google Display
- YouTube
- Dynamic product ads
- Customer Match
Wasted spend
Is Your Remarketing Budget Being Wasted?
Remarketing is usually the cheapest campaign in an account, which is why its waste often goes unnoticed.
24%Average share of remarketing spend wasted in accounts we audit
- Exclusions
01You Keep Showing Ads to People Who Already Bought
Customers who ordered last week still see “come back and buy” ads. It wastes budget and looks careless.
- Segmentation
02Every Visitor Sees the Same Ad
Someone who read one blog post and someone who left a full basket get identical messages, so neither feels relevant.
- Audience size
03Your Lists Are Too Small to Run
Narrow lists with short windows never reach the minimum size, so ads barely serve at all.
- Frequency
04People Feel Followed Around the Internet
No frequency cap means the same person sees your ad dozens of times a week, which puts people off.
What we manage
Get a free remarketing audit Our Remarketing and Retargeting Services
Remarketing set up by audience stage, so each returning visitor sees the message most likely to bring them back.
01
02Dynamic Product Remarketing
Ads showing the exact products people viewed, pulled from your Merchant Center or Meta catalogue.
- Product feeds
- Dynamic ads
- Cart recovery
03Google and YouTube Remarketing
Display, YouTube and Demand Gen ads for past visitors and your customer lists.
- Display
- YouTube
- Customer Match
04Facebook and Instagram Retargeting
Feed and Stories ads for site visitors, video viewers and people who engaged with your page.
- Site visitors
- Engagers
- Video viewers
05Remarketing Lists for Search
Higher bids or different ads when past visitors search on Google again.
- RLSA
- Bid adjustments
- Tailored ads
06Customer Match and Win-Back
Uploaded customer lists used for upsell, repeat purchase and win-back campaigns.
- Upsell
- Repeat buyers
- Lapsed customers
Small businesses
Remarketing Agency for Small Businesses
Remarketing is often the best first campaign for a small business with steady website traffic. You are only paying to reach people who already know you, so it can run well on £300 to £500 a month.
You do need enough visitors: around 1,000 a month is a sensible minimum for audiences to build and serve properly.
Typical starting ad spend£300 – £500 / monthPlus our management fee from £200 a month
Results
View all case studies Remarketing and Retargeting: What We Measure
We report these measures using your own account data. Sample figures are not presented as verified client results.
TrackedReported monthly
GA4Conversion data
Qualified leads from paid advertising
Monitor lead quality and source rather than counting every click as a lead.
TrackedReported monthly
GA4Conversion data
Return on ad spend and sales
Track revenue and conversion value alongside campaign spend.
TrackedReported monthly
GA4Conversion data
Conversions, spend and cost per lead
Find out which campaigns deliver customers and which waste budget.
How we work
Our Remarketing and Retargeting Process
We build audiences and exclusions first, then write a message for each stage.
- 1. Tags and Consent
Google and Meta tags installed with consent mode, so audiences build legally.
- 2. Build Audiences
Lists for each stage of the journey, with buyers excluded.
- 3. Write Each Message
Different ads and offers for browsers, cart abandoners and past buyers.
- 4. Set Frequency
Caps and time windows so people are reminded, not chased.
- 5. Measure and Refine
Returning-visitor sales tracked and messages improved monthly.
Pricing
How Much Does Remarketing Cost in the UK?
Remarketing is often included in wider PPC management. As a standalone service, UK agencies typically charge a few hundred pounds a month. These are our starting prices, excluding VAT.
We don’t mark up your ad spend
Your budget is paid straight to Google and Meta from your own accounts. Our management fee is separate.
| Plan | Management fee | Platforms | Setup fee | Action |
|---|---|---|---|---|
| Add-onWith our Google Ads or Meta management | £200 / month | One platform | £195 | Get a quote |
| Most popularStandaloneRemarketing only, two platforms | £450 / month | Google and Meta | £395 | Get a quote |
| Full funnelDynamic ads and win-back campaigns | £850 / month | Google, Meta, LinkedIn, TikTok | £595 | Get a quote |
We recommend at least 1,000 website visitors a month and £300 a month in ad spend.
Every month
What You Get Every Month
You see how many people came back, what they did and what it was worth.
Live dashboardAudience sizes, returning visits and recovered sales, updated daily.
Monthly report and callWhich segments and messages worked, and what we test next.
Audience and exclusion checksLists, windows and buyer exclusions checked every month.
You keep your audiencesTags, lists and ad accounts stay yours.
3 months, then rollingThree months to build audiences, then 30 days’ notice.
Industries
Industries We Run PPC For
We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.
Trades and home servicesPlumbers, heating engineers, electricians and roofers
AccountantsPractices winning clients on high-intent searches
Law firmsSolicitors where one lead is worth thousands
PropertyEstate agents, lettings and developers
Healthcare and clinicsDental, aesthetics, physio and private clinics
Ecommerce and retailOnline shops selling across the UK
Home improvementKitchens, windows, solar and landscaping
Education and trainingCourse providers, tutors and training firms
Why CodeCrackers
Talk to our PPC team Why Choose CodeCrackers as Your Remarketing Agency
We set up remarketing carefully, so returning visitors see a helpful reminder rather than an ad that follows them everywhere.
- 01Segmented by intent
A different message for each stage of the journey.
- 02
Consent built inTags and audiences set up with consent mode and UK privacy rules.
- 03
You own everythingTags, audiences and ad accounts stay with you.
- 04
UK account managementOne named specialist who knows your business.
FAQs
Remarketing and Retargeting FAQs
Short answers to common questions about remarketing and retargeting.
Still have a question?Send it to us. A PPC specialist, not a salesperson, will reply within one working day.
Ask our PPC team
FREE AUDIT
Get a Free Remarketing Audit
Give us access to your ad accounts. We will check your tags, audiences, exclusions and frequency, and show you how many visitors you could be bringing back.
- Tag and consent check
- Audience size review
- Buyer exclusion check
- Segment and message plan