Shopping ads show your product, price and shop name right at the top of Google, before shoppers ever click. What appears, and for which searches, depends mostly on your product feed. So we start there: clean titles, correct data and no disapproved products. Then we split campaigns by margin and best sellers, run Performance Max with proper controls and judge everything on revenue and profit, not clicks.
See our results
Most Shopping accounts lose money in the same four places, and the feed is usually the first.
01Missing GTINs, wrong prices and policy issues leave products disapproved in Merchant Center, so your best lines never show.
02Titles copied from your site leave out brand, size, colour and material, the words shoppers actually type.
03Cheap, low-margin items get the clicks while best sellers with healthy margins run out of budget.
04One campaign for the whole catalogue means no control over bids, budgets or which products Google pushes.
Shopping campaigns built on a clean feed and run for profit, not just revenue.
01We rewrite titles and descriptions, fill in GTINs, brands, colours and sizes, and add custom labels for margin and best sellers. A better feed means your products show for more of the right searches.
02Account setup, policy fixes, disapproval clean-up and shipping and returns settings.
03Campaigns split by product group, priority and margin, with search term control.
04Asset groups by category, brand exclusions and new-customer goals for PMax.
05Target ROAS set by product margin, so ads are judged on profit not just sales.
06The same feed used on Microsoft Advertising and Meta catalogue ads for extra reach.
Small online shops can do well with Shopping ads, because shoppers see your price and product before they click. With a clean feed, around £1,000 to £1,500 a month in ad spend is enough to start for most catalogues.
If budget is tight, we focus on your best-selling, highest-margin products first and add the rest once they are profitable.
We report these measures using your own account data. Sample figures are not presented as verified client results.
Monitor lead quality and source rather than counting every click as a lead.
Track revenue and conversion value alongside campaign spend.
Find out which campaigns deliver customers and which waste budget.
Feed first, structure second, bidding third. Most Shopping problems are solved in that order.
We check your feed, Merchant Center and campaigns for errors and waste.
Titles, attributes and custom labels improved, disapprovals cleared.
Products split by margin, best sellers and category.
ROAS targets set by margin so bids follow profit.
Weekly product and search term reviews, monthly revenue report.
Shopping and ecommerce PPC is usually priced by catalogue size and ad spend. UK agencies typically charge from a few hundred pounds a month up to 10–20% of spend. These are our starting prices, excluding VAT.
Your budget is paid straight to Google from your own account. Our management fee covers the feed and campaigns.
| Plan | Management fee | Products in feed | Setup fee | Action |
|---|---|---|---|---|
| StarterAd spend up to £5,000 a month | £600 / month | Up to 500 | £495 | Get a quote |
| Most popularGrowthFeed management and Performance Max | £1,100 / month | Up to 5,000 | £795 | Get a quote |
| ScaleLarge catalogues and multiple feeds | 10% of ad spend | 5,000+ | £1,200 | Get a quote |
Scale plan has a minimum fee of £1,500 a month. Ad spend is paid directly to Google.
Reporting built around revenue, profit and your products.
Spend, revenue, ROAS and top products, updated daily.
Best and worst products, feed changes and next month’s plan.
Disapprovals and errors fixed every week.
Merchant Center, feeds and ad account stay yours.
Three months to fix and tune, then 30 days’ notice.
We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.
We build online shops as well as advertise them, so we can fix feed and site problems at the source.
Feed, tracking and site fixes made by our own team.
Targets set by margin, not just return on ad spend.
Merchant Center, feeds and ad accounts stay yours.
One named specialist who knows your products.
Short answers to common questions about Google Shopping ads.
Still have a question?Send it to us. A PPC specialist, not a salesperson, will reply within one working day.
Ask our PPC teamGive us access to Merchant Center and Google Ads. We will check your feed, disapprovals and campaigns, and show you which products are wasting budget and which deserve more.
