CodeCrackers runs pay-per-click advertising for UK businesses on Google Ads, Shopping, Microsoft, Meta, LinkedIn and TikTok. We start by finding the budget you are wasting, then build focused campaigns and send each click to a page that converts. Tracking is set up so you can see the cost of every lead and sale. You keep full ownership of your ad accounts, we never mark up your ad spend, and after three months you can leave with 30 days’ notice.
See our results
Almost every account we audit loses money in the same four places. Fixing them is usually the quickest way to lower your cost per lead.
01Broad match with few negative keywords means you pay for job seekers, DIY questions and people looking for something you do not sell.
02Missing or duplicate conversions mislead Google’s bidding, so it spends more on the clicks that look good rather than the ones that bring customers.
03Someone searching for one specific service lands on a page about everything you do, cannot find it quickly and goes back to Google.
04Brand searches mixed in with generic ones hide how much you are paying for people who were already looking for you by name.
As a PPC agency we manage every major paid platform, but we only recommend the ones that suit your business and budget. Each service has its own page with full details and prices.
01Search, Performance Max, Display and YouTube campaigns run by specialists who check your search terms every week. For most businesses this is where the best leads come from, so it is where we start.
02Facebook and Instagram ads with tested creative and the Conversions API.
03B2B ads targeted by job title and company, with leads synced to your CRM.
04Native video ads, Spark Ads and TikTok Shop, built around strong hooks.
05Banner and Demand Gen ads on quality sites, with strict placement control.
06Bring back visitors and cart abandoners on Google and Meta.
07Feed optimisation, Shopping and Performance Max run for profit.
08A manual audit of your account with wasted spend and fixes in order.
09GA4, Tag Manager, enhanced conversions, call tracking and consent mode.
Most of our PPC clients are small and medium-sized UK businesses. A local service business can usually get steady leads from Google Ads with around £1,000 to £1,500 a month in ad spend, provided the campaign is focused on the searches that bring buyers and the area you actually cover.
Not everyone needs full management. We also offer a done-with-you option, where we build the account and coach you monthly, and a setup-only option for businesses that want to run ads themselves.
We report these measures using your own account data. Sample figures are not presented as verified client results.
Monitor lead quality and source rather than counting every click as a lead.
Track revenue and conversion value alongside campaign spend.
Find out which campaigns deliver customers and which waste budget.
The same five steps for every account. We fix what is wasting money before we spend more of it.
We review your account, search terms and tracking to find wasted spend.
We map the searches that bring buyers and see what competitors bid on.
Focused campaigns, tested ads and conversion tracking you can trust.
Each ad points at a page that matches the search and makes it easy to enquire.
Search terms, bids and budgets reviewed weekly, reported monthly.
Most UK agencies charge £300 to £1,500 a month to manage a small or mid-sized account, or around 10–20% of ad spend on larger budgets. These are our starting prices, excluding VAT.
Your budget goes straight from your card to Google, Meta or LinkedIn. You pay us a separate management fee and can see every penny of spend in your own account.
| Fee model | Management fee | Recommended minimum ad spend | Setup fee | Action |
|---|---|---|---|---|
| Flat monthly feeAd spend up to £5,000 a month | From £450 / month | £1,000 / month | £395 | Get a quote |
| Most popularPercentage of spendAd spend over £5,000 a month | 12% of ad spend (min £600) | £5,000 / month | £495 | Get a quote |
| Setup onlyYou run the account after launch | One-off | Any | From £750 | Get a quote |
Ad spend is paid directly to the ad platforms and is not included in our fee. Each service page lists its own prices.
Every month you know what we changed, what it cost and what it brought in.
Spend, leads and cost per lead across every platform, updated daily.
What changed, what worked and next month’s plan, with your specialist.
Every search that triggered your ads, checked and cleaned weekly.
The accounts, data and campaigns stay yours if you leave.
Three months to fix and test, then 30 days’ notice.
We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.
We are a small UK team of PPC specialists and developers. The person who runs your account is the one you talk to.
Your account is run by an experienced specialist, not handed to a junior.
You pay the platforms directly. Our fee is separate and shown upfront.
Ad accounts, tracking and data are set up in your name from day one.
One named contact, working UK hours, who knows your business.
Straight answers to the questions we are asked most about PPC.
Still have a question?Send it to us. A PPC specialist, not a salesperson, will reply within one working day.
Ask our PPC teamGive us read-only access to your Google Ads account. A specialist will review your search terms, tracking and campaigns, and show you where the money is going and the first fixes we would make. There is no obligation to work with us.
