LinkedIn is the one ad platform where you can reach a finance director at a 200-person company in Manchester by name of job, not guesswork. It is also the most expensive per click, so the targeting and the offer have to be right. We build tight audiences by job title, seniority and company, and write offers decision-makers want. Leads from LinkedIn forms go straight into your CRM, so sales can call them the same day.
See our results
LinkedIn clicks are expensive, so small mistakes cost more here than anywhere else.
01Targeting by industry alone reaches interns, students and job seekers. You pay premium prices for people who will never buy.
02A “contact us” offer to cold audiences brings few leads at £150 or more each, and most of them are not ready to talk.
03Form leads are downloaded once a week, by which time the prospect has forgotten who you are.
04Small B2B audiences see the same ad again and again. Click-through rate drops and costs climb.
LinkedIn campaigns built for long B2B sales cycles, measured by pipeline rather than clicks.
01Audiences built from job titles, seniority, company size and industry, or from a list of target accounts you upload. We exclude students, job seekers and competitors before a penny is spent.
02Pre-filled forms with qualifying questions that bring in leads without a landing page.
03Posts from your leadership and useful guides promoted to the people you want to reach.
04Personal messages with clear next steps, sent to small, high-value audiences.
05Follow-up ads for people who watched videos, opened forms or visited your site.
06Leads sent to HubSpot, Salesforce or your inbox instantly, with offline conversions fed back.
LinkedIn works for small B2B firms when one new client is worth thousands: consultancies, software, professional services and specialist suppliers. Because clicks cost several times more than on Google or Meta, we recommend at least £1,500 a month in ad spend so there is enough data to learn from.
Smaller firms often get the best return from a narrow account list and a genuinely useful offer, such as a guide, benchmark or audit.
We report these measures using your own account data. Sample figures are not presented as verified client results.
Monitor lead quality and source rather than counting every click as a lead.
Track revenue and conversion value alongside campaign spend.
Find out which campaigns deliver customers and which waste budget.
We agree who you want to reach and what a good lead looks like before anything goes live.
We review past campaigns and agree what a qualified lead means for you.
Job titles, seniority and account lists, with exclusions set.
An offer worth a work email, plus ads written for decision-makers.
Campaigns live and leads flowing into your CRM in real time.
Weekly tuning and a monthly report on leads and pipeline.
LinkedIn ads management in the UK usually costs £600 to £3,500 a month, or a percentage of spend on large budgets. These are our starting prices, excluding VAT.
Your budget is paid straight to LinkedIn from your own Campaign Manager account. Our management fee is separate.
| Plan | Management fee | Ad spend managed | Setup fee | Action |
|---|---|---|---|---|
| StarterOne audience, lead gen forms | £600 / month | Up to £3,000 / month | £495 | Get a quote |
| Most popularGrowthFull funnel with retargeting | £1,100 / month | £3,000 – £10,000 / month | £695 | Get a quote |
| ScaleAccount-based and multi-market | 15% of ad spend | £10,000+ / month | £995 | Get a quote |
We recommend at least £1,500 a month in ad spend. Ad spend is paid directly to LinkedIn.
Reporting built around leads and pipeline, not impressions.
Spend, leads, cost per lead and lead quality, updated daily.
Which audiences and offers brought pipeline, and what we test next.
We check leads against your criteria and tighten targeting.
Campaign Manager, audiences and Insight Tag stay yours.
B2B takes time to test. Three months, then 30 days’ notice.
We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.
We measure LinkedIn by meetings and pipeline, and we connect it to your CRM so you can see both.
Offers and messaging written for decision-makers, not consumers.
Leads synced instantly and results fed back from your CRM.
Everything is set up in your name with full access.
One named specialist who understands your sales process.
Short answers to common questions about LinkedIn advertising.
Still have a question?Send it to us. A PPC specialist, not a salesperson, will reply within one working day.
Ask our PPC teamGive us access to your Campaign Manager. We will review your targeting, offers and lead quality, and show you where budget is being lost and what we would change first.
