If your ad costs keep rising while leads stay flat, something in the account is wrong. Our PPC audit finds it. A specialist reviews your campaigns, search terms, tracking, bidding and landing pages by hand, then shows you exactly where the money is going. You get a prioritised list of fixes with the expected impact of each. If you want, we then make the fixes and optimise the account for 90 days.
See our results
These are the signs that usually lead businesses to ask us for an audit.
01Cost per lead has crept up month after month and nobody can explain why, or what to change.
02Search term reports have not been reviewed for months, so you are paying for irrelevant searches every day.
03You get a monthly PDF with clicks and impressions, but no access to the account and no clear view of results.
04Display network switched on in search campaigns, broad location targeting and auto-applied recommendations quietly waste budget.
Choose a one-off audit, or an audit followed by fixes and 90 days of optimisation.
01A full manual review of structure, keywords, search terms, ads, bidding, budgets, audiences, settings and tracking. Every finding is backed by data from your account, ranked by how much money it is costing you.
02Google, Microsoft and Meta reviewed together, with budget split recommendations.
03Checks for missing, duplicate or wrongly valued conversions in GA4 and the ad platforms.
04How well each landing page matches its ads, loads on mobile and turns clicks into enquiries.
05We make the changes from the audit, or rebuild campaigns that cannot be saved.
06Weekly optimisation for three months after the audit, with results tracked against the baseline.
An audit is often the best value first step for a small business. If you spend £1,000 a month on ads and a quarter of it is wasted, a one-off audit pays for itself in the first couple of months.
You can then make the fixes yourself, have us make them or move to ongoing management. There is no obligation either way.
We report these measures using your own account data. Sample figures are not presented as verified client results.
Monitor lead quality and source rather than counting every click as a lead.
Track revenue and conversion value alongside campaign spend.
Find out which campaigns deliver customers and which waste budget.
A fixed scope, a fixed price and a report you can act on within five working days.
You give us read access. We never change anything without permission.
A specialist checks more than 40 areas of your account by hand.
We calculate how much budget is going to searches and settings that do not convert.
Every fix ranked by money saved and effort required.
We go through the findings with you and agree next steps.
Paid PPC audits in the UK typically cost £300 to £900 for a single platform, with larger or multi-platform audits costing more. Our audits are fixed-price, excluding VAT.
| Audit | Price | Covers | Delivered in | Action |
|---|---|---|---|---|
| Single platformOne ad account | £450 one-off | Google, Microsoft or Meta | 5 working days | Get a quote |
| Most popularMulti-platformUp to three accounts plus tracking | £850 one-off | Google, Microsoft, Meta and GA4 | 7 working days | Get a quote |
| Audit and 90 daysAudit, fixes and optimisation | £1,950 total | One platform, fixes included | Fixes start in week 1 | Get a quote |
If you move to ongoing management within 60 days, the audit fee is credited against your first month.
Every audit, whatever its size, includes the same things.
Plain-English findings with screenshots and data for each one.
How much is going where, and what it would save to fix.
Every fix ranked by impact and effort, ready to action.
A call with the specialist who audited your account.
A one-off fee. You choose what happens next.
We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.
Our audits are written by people who run ad accounts every day, so every recommendation is practical.
A specialist reviews your account. No automated tool reports.
We focus on the fixes that make the biggest difference.
We never change your account without your permission.
Your audit is done by our UK team, not outsourced.
Short answers to common questions about PPC audits.
Still have a question?Send it to us. A PPC specialist, not a salesperson, will reply within one working day.
Ask our PPC teamGive us read-only access to your ad account. We will check it and send you the five biggest problems we find, with an estimate of how much they cost you each month.
