Most Google Ads accounts we audit waste a quarter or more of their budget on searches that never turn into customers. We fix that first. Then we build tightly themed campaigns, write ads that match what people actually typed and send each click to a page built to convert it. Every week we check the search terms, adjust bids and cut what is not working, so your cost per lead falls month after month.
See our results
These four problems appear in almost every Google Ads account we are asked to look at.
01Broad match with no negative keywords means you pay for “free boiler advice” and “plumber jobs” when you wanted people ready to book a repair.
02Duplicate conversion actions or page-view goals make results look better than they are, so Google’s bidding chases the wrong signals.
03Someone searching for “emergency boiler repair” lands on a page about everything you do, cannot find what they need and goes back to Google.
04Brand and generic keywords mixed in one campaign hide how much you spend on people who were already looking for you by name.
Every campaign type Google offers, set up and managed by specialists who look at your account every week.
01Tightly grouped keywords, responsive search ads written for each group and weekly search term reviews. This is where most businesses get their best leads, so we build it first and spend the most time on it.
02Asset groups, audience signals and brand exclusions set up so Google’s automation works for you.
03Image and video ads on sites and apps your customers use, with placement and frequency controls.
04Short video ads shown to people searching for, or watching, topics related to what you sell.
05Call-only ads, location extensions and radius targeting for businesses serving a local area.
06The right bid strategy for your data, budget moved to what works and weekly checks on cost per lead.
You do not need a big budget to make Google Ads work. A local trade or service business can get steady leads from around £1,000 a month in ad spend, as long as the campaign is tightly focused on the searches that bring buyers and the area you actually cover.
If full management is more than you need, we can work alongside you or simply build the account properly and hand it over.
We report these measures using your own account data. Sample figures are not presented as verified client results.
Monitor lead quality and source rather than counting every click as a lead.
Track revenue and conversion value alongside campaign spend.
Find out which campaigns deliver customers and which waste budget.
We fix what is wasting money first, then build and improve the account week by week.
We review your account, search terms and tracking to find where budget is wasted.
We map the searches that bring buyers and the ones to exclude.
Tight ad groups, tested ads and working conversion tracking.
Each ad points at a page that matches the search and makes it easy to enquire.
Search terms, bids and budgets reviewed every week, reported monthly.
UK agencies typically charge £300 to £1,500 a month to manage a small or mid-sized Google Ads account, or 10–20% of ad spend on larger budgets. These are our starting prices, excluding VAT.
Your budget goes straight from your card to Google. You pay us a separate management fee, and you can see every penny of spend in your own account.
| Plan | Management fee | Ad spend managed | Setup fee | Action |
|---|---|---|---|---|
| StarterLocal businesses, one campaign type | £450 / month | Up to £3,000 / month | £395 | Get a quote |
| Most popularGrowthSearch plus Performance Max or Display | £850 / month | £3,000 – £10,000 / month | £495 | Get a quote |
| ScaleLarge or multi-location accounts | 12% of ad spend | £10,000+ / month | £750 | Get a quote |
Ad spend is paid directly to Google and is not included in our fee. We recommend at least £1,000 a month in ad spend.
You always know what we changed, what it cost and what it brought in.
Spend, leads and cost per lead, updated daily.
What changed, what worked and next month’s plan, with your specialist.
Every search that triggered your ads, checked and cleaned.
The account, data and campaigns stay yours if you leave.
Three months to build and test, then 30 days’ notice.
We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.
We are a small UK team. The specialist who runs your account is the one you speak to.
Your account is run by an experienced specialist, not handed to a junior.
You pay Google directly. Our fee is separate and shown upfront.
Everything is set up in your name, with full access from day one.
One named contact, working UK hours, who knows your business.
Short answers to the questions we hear most about Google Ads.
Still have a question?Send it to us. A PPC specialist, not a salesperson, will reply within one working day.
Ask our PPC teamGive us read access to your Google Ads account. We will review your search terms, tracking and campaigns, and show you where the money is going and what we would change first.
