Conversion Tracking · UK

Conversion Tracking Company in the UK: Know Which Ads Pay for Themselves

Ad platforms can only optimise for what they can see. If your forms, calls and sales are not tracked, or are counted twice, Google and Meta spend your budget chasing the wrong people. We set up GA4, Google Tag Manager, enhanced conversions, call tracking and the Meta Conversions API properly. Consent mode v2 is included, and every conversion is tested end to end, so you know which ads bring customers.

Your monthly ad spend
See our results
Illustration of forms, calls and purchases sent through Tag Manager to Google Ads, GA4 and Meta, with conversions up from 131 to 214
+63%More conversions recorded after a fix
  • GA4
  • Google Tag Manager
  • Google Ads
  • Meta Conversions API
  • Call tracking
  • Consent mode v2
Wasted spend

Is Your Ad Budget Being Wasted by Bad Tracking?

Broken tracking is the hidden reason many campaigns look like they are not working.

39%Average share of enquiries missing in accounts we check
  1. 01
    Missing data

    Leads Are Not Being Recorded

    Form plugins, thank-you pages and booking tools change, and conversions silently stop firing. The ads look worse than they are.

  2. 02
    Duplicates

    Conversions Are Counted Twice

    The same lead recorded by a GA4 import and a Google Ads tag makes results look better than reality and misleads bidding.

  3. 03
    Calls

    Phone Calls Are Not Tracked at All

    For many local businesses most leads arrive by phone, yet none of them are linked back to the ad or keyword.

  4. 04
    Consent

    Consent Mode Is Not Set Up

    Without consent mode v2, conversions from visitors who decline cookies are lost entirely, and remarketing may be limited.

Illustration of a Conversion Tracking account audit showing wasted spend and the four problems on this page
Find your wasted spend
What we manage

Our Conversion Tracking Services

Tracking set up by developers and tested end to end, so the numbers in your ad accounts can be trusted.

Get a free tracking check
01

GA4 Setup and Audit

A clean GA4 property with the right events, key events, filters, data retention and links to Google Ads and Search Console. If you already have GA4, we audit it first and fix what is wrong.

  • Key events
  • Filters
  • Account links
02

Google Tag Manager

One organised container for all tags, with naming, triggers and version notes.

  • Container setup
  • Triggers
  • Documentation
Get a quote
03

Google Ads Enhanced Conversions

Hashed first-party data sent with conversions, recovering leads lost to cookie limits.

  • Enhanced conversions
  • Lead forms
  • Offline import
Get a quote
04

Call Tracking

Dynamic numbers that show which ad, keyword and page led to every call.

  • Dynamic numbers
  • Call recording
  • Ads import
Get a quote
05

Meta Conversions API

Server-side events for Meta with deduplication, so iOS and ad blockers do not hide sales.

  • CAPI
  • Deduplication
  • Event matching
Get a quote
06

Consent Mode v2 and Server-Side Tagging

Consent mode set up with your cookie banner, plus server-side tagging for accuracy.

  • Consent mode v2
  • Cookie banner
  • Server-side GTM
Get a quote
Illustration of a small business ad budget plan with full management, done-with-you and setup-only options
Small businesses

Conversion Tracking for Small Businesses

If you spend anything on ads, tracking is the cheapest improvement you can make. Fixing it often lowers your cost per lead without changing the campaigns, because the platforms finally learn who your real customers are.

Most small business sites need forms, calls and email clicks tracked in GA4 and Google Ads. That is a one-off job, usually done within a week.

Essentials setup£350One-off. Forms, calls and email clicks tracked
Most chosen01Setup and testing

We set up and test everything, then hand over the documentation.

Plan my starting budget
02Audit only

We check your current tracking and list what needs fixing.

Plan my starting budget
03Ongoing monitoring

Monthly checks and alerts so tracking never breaks quietly.

Plan my starting budget
Results

Conversion Tracking: What We Measure

We report these measures using your own account data. Sample figures are not presented as verified client results.

View all case studies
TrackedReported monthly
GA4Conversion data
Lead generation

Qualified leads from paid advertising

Monitor lead quality and source rather than counting every click as a lead.

TrackedReported monthly
GA4Conversion data
Local services

Return on ad spend and sales

Track revenue and conversion value alongside campaign spend.

How we work

Our Conversion Tracking Process

We document what you want to measure, set it up, then prove it works.

  1. 1. Tracking Audit

    We check GA4, Tag Manager and your ad accounts for gaps and duplicates.

  2. 2. Measurement Plan

    A list of every conversion, its value and where it is recorded.

  3. 3. Build the Tags

    Tags, triggers, server events and consent mode set up in Tag Manager.

  4. 4. Test End to End

    Every form, call and sale tested from the ad click to the report.

  5. 5. Document and Hand Over

    A short guide to what is tracked and how to check it.

Start with step one: a free tracking check
Pricing

How Much Does Conversion Tracking Cost in the UK?

Tracking setup is usually a one-off project. UK agencies typically charge £250 to £2,500 depending on complexity. These are our fixed prices, excluding VAT.

PackagePriceWhat we trackDelivered in
EssentialsMost service businesses£350 one-offForms, calls and email clicks in GA4 and Google Ads5 working daysGet a quote
Most popularAdvancedEcommerce and multi-platform£850 one-offAdds enhanced conversions, Meta CAPI, consent mode v2 and ecommerce10 working daysGet a quote
MonitoringKeep tracking working£150 / monthMonthly tag checks, alerts and fixesRolling monthlyGet a quote

Call tracking line rental and server-side tagging hosting are charged at cost.

What you receive

What You Get With Your Tracking Setup

Every tracking project ends with the same deliverables.

  • A measurement plan

    Every conversion, its value and where it is recorded.

  • End-to-end testing

    Each conversion tested from ad click to report, with evidence.

  • Handover guide

    How to check your tracking and what to do if it breaks.

  • You own everything

    GA4, Tag Manager and all tags stay in your accounts.

  • Optional monitoring

    Monthly checks and alerts for £150 a month.

Start with a free audit
Illustration of a live Conversion Tracking dashboard with spend, leads and cost per lead
Industries

Industries We Run PPC For

We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.

  • Trades and home servicesPlumbers, heating engineers, electricians and roofers
  • AccountantsPractices winning clients on high-intent searches
  • Law firmsSolicitors where one lead is worth thousands
  • PropertyEstate agents, lettings and developers
  • Healthcare and clinicsDental, aesthetics, physio and private clinics
  • Ecommerce and retailOnline shops selling across the UK
  • Home improvementKitchens, windows, solar and landscaping
  • Education and trainingCourse providers, tutors and training firms
Why CodeCrackers

Why Choose CodeCrackers as Your Conversion Tracking Agency

Our tracking is set up by developers who also run ad campaigns, so it is built for how the data will be used.

Talk to our PPC team
  • 01
    Developers, not just marketers

    Tags built properly, including server-side setups.

  • 02
    Tested end to end

    We prove every conversion works before we hand over.

  • 03
    You own the data

    Everything is set up in your accounts, documented.

  • 04
    UK specialists

    One named contact for questions after handover.

FAQs

Conversion Tracking FAQs

Short answers to common questions about conversion tracking.

Still have a question?

Send it to us. A PPC specialist, not a salesperson, will reply within one working day.

Ask our PPC team

Conversion tracking records the actions you care about, such as enquiries, calls and purchases, and links them to the ad, keyword or campaign that brought the visitor. Ad platforms use it to decide who to show your ads to.

FREE AUDIT

Get a Free Conversion Tracking Check

Send us your website and give us read access to GA4 or your ad account. We will test your main conversions and tell you what is missing, duplicated or broken.

  • Form and call tests
  • Duplicate conversion check
  • Consent mode check
  • Fix list with prices