On Facebook and Instagram, people are not searching for you. Your ad has to stop them scrolling, earn a click and turn it into a sale or enquiry. We plan the audiences and write and test the creative, then set up the pixel and Conversions API so Meta’s algorithm learns from real purchases and leads. Every week we retire ads that are tiring and scale the ones that bring customers in at the right cost.
See our results
Meta ads can work well for small budgets, but these problems quietly eat into most accounts.
01The same three images have run for months. Frequency climbs, click-through rate falls and every sale costs more than the last.
02Without the Conversions API, iOS privacy settings and ad blockers hide a large share of purchases, so Meta optimises on partial data.
03Several ad sets target the same people, bidding against each other and pushing up your own costs.
04Boosting gives likes, not customers. There is no funnel, no testing and no way to tell what actually sold.
Facebook and Instagram campaigns planned around how people actually buy, from first view to repeat purchase.
01We plan campaigns for each stage: reaching new people, bringing back visitors and turning them into customers. Budgets are split by what each stage is worth, not spread evenly.
02Video, carousel and static ads written for the feed, tested in structured rounds every month.
03Lookalikes from your best customers, interest testing and broad Advantage+ audiences.
04Server-side tracking so Meta sees the sales and leads that the browser pixel misses.
05Instant forms with qualifying questions, synced to your CRM or inbox so leads are called quickly.
06Dynamic product ads from your catalogue, shown to people who viewed or are likely to buy.
Meta ads are one of the cheapest ways for a small business to reach new local customers. You can test properly from around £750 a month in ad spend, especially for offers, events, bookings and products with clear visuals.
The bigger cost is usually creative. We can produce ads for you, or coach you to shoot simple phone videos that often outperform polished adverts.
We report these measures using your own account data. Sample figures are not presented as verified client results.
Monitor lead quality and source rather than counting every click as a lead.
Track revenue and conversion value alongside campaign spend.
Find out which campaigns deliver customers and which waste budget.
We fix tracking first, then test creative and audiences in short, structured rounds.
We review your ad account, pixel and past results to see what has worked.
Pixel, Conversions API and events set up so every sale is counted.
Hooks, scripts and ad formats planned and produced for the feed.
Audiences and creatives tested in rounds, with clear winners kept.
Budget moved to winners, tired ads replaced, results reported monthly.
UK agencies typically charge £300 to £1,000 a month to manage Facebook and Instagram ads, or 10–20% of ad spend on larger budgets. These are our starting prices, excluding VAT.
Your budget is paid straight to Meta from your own ad account. Our management fee is separate, and you can see every penny of spend.
| Plan | Management fee | Ad spend managed | Setup fee | Action |
|---|---|---|---|---|
| StarterUp to 6 new ads a month | £350 / month | Up to £3,000 / month | £295 | Get a quote |
| Most popularGrowthFull funnel, 12 new ads a month | £700 / month | £3,000 – £10,000 / month | £395 | Get a quote |
| ScaleEcommerce and high-volume accounts | 15% of ad spend | £10,000+ / month | £595 | Get a quote |
Video production and photo shoots are quoted separately. Ad spend is paid directly to Meta.
You see what each ad cost, who it reached and what it sold.
Spend, sales or leads and cost per result, updated daily.
Winning ads, losing ads and next month’s test plan.
Fresh ads planned and launched before the old ones tire.
Business Manager, pixel and audiences stay yours.
Three months to test properly, then 30 days’ notice.
We have run paid campaigns for businesses in these sectors, so we already know what a good lead is worth to them.
We treat creative and tracking as seriously as targeting. That is usually where Meta accounts win or lose.
Structured monthly tests of hooks, formats and offers.
Conversions API and event matching set up by our developers.
Ad account, pixel, audiences and creative all stay with you.
One named specialist who knows your business.
Short answers to common questions about Facebook and Instagram ads.
Still have a question?Send it to us. A PPC specialist, not a salesperson, will reply within one working day.
Ask our PPC teamGive us access to your Meta ad account. We will check your tracking, audiences and creative, and show you where budget is being wasted and what to test next.
