Reselling other people’s brands means competing on price forever. Private label means your own product, your own name on the box and listings nobody else can sell on. We help you build it step by step, from the first idea to launch.
We have helped UK sellers turn a single product idea into a small brand with a range of products and steady monthly sales.
When the listing is yours, you control the price, the images, the copy and the customer experience. With Brand Registry in place, other sellers cannot hijack it, and every sale builds your brand rather than someone else’s.
From our base in Milton Keynes we work with sellers in Olney, Buckingham, Northampton and across the country, from Birmingham to Manchester. We design packaging and listings that look at home on Amazon.co.uk, not translated from somewhere else.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
Private label is not hard because of one big problem. It is hard because of many small ones.
Putting your logo on the same product twenty other sellers stock does not make a brand. Shoppers see no reason to choose you, so the only lever left is price.
Missing safety marks, wrong barcodes or packaging that fails Amazon’s rules can hold stock at the warehouse door for weeks.
One product with no follow-up range, no trademark and no Brand Registry is easy to copy and hard to grow.
Have a Private Label Idea? Get a Free Brand Plan
Tell us about your product idea and we will send a short plan for turning it into a brand.
| On your own | With us | |
|---|---|---|
| Product | Copied from a supplier catalogue | Improved from customer reviews |
| Brand | A logo and a name | Packaging, story and listings that match |
| Protection | Often an afterthought | Trademark and Brand Registry planned early |
| Range | One product | A plan for the next three |
| Private label | Wholesale | |
|---|---|---|
| Listing | Yours alone | Shared with other sellers |
| Margin | Usually higher | Usually lower |
| Risk | Higher upfront | Lower upfront |
| Brand control | Your own identity and packaging | Sell established third-party brands |
Because you are not competing with other sellers on the same listing, you can price for value instead of racing to the bottom.
A UK trademark and Brand Registry give you control of your listings and tools to remove copycats.
A brand with steady sales, good reviews and a range of products is worth far more than a single listing, if you ever want to sell it.
All of it, or just the stages you need help with.
A product with real demand, improved using what buyers complain about in competitor reviews.
Suppliers found, samples compared and a final spec agreed in writing.
A brand name you can trademark, a clean logo and packaging that looks good in a thumbnail.
Trademark filing at the UKIPO and Amazon Brand Registry once the application is in.
GS1 barcodes, FBA labels and the safety documents your category needs.
Listings, photography and A+ content that tell your brand story clearly.
A launch plan with PPC and Amazon Vine to get the first sales and reviews.
On Amazon, your brand is mostly seen as a small thumbnail next to ten others. It needs to make sense at that size.
We read hundreds of competitor reviews and look for the gaps: the strap that breaks, the size that runs small, the missing accessory. Fixing two or three of these gives shoppers a real reason to pick you.
Your packaging, main image, infographics and bullet points should all say the same thing, quickly. We design them together so the brand feels consistent.
Let’s Build Your Private Label Brand
Book a call and walk us through your idea. We will tell you what it would take to turn it into a brand.
Five stages from idea to brand.
We confirm demand and decide how your product will be better than what is there now.
We find suppliers, compare samples and lock the spec and price.
Name, logo, packaging and a UK trademark application, with Brand Registry after.
Listings, images and A+ content go live with launch PPC and Vine.
Once the first product sells, we plan the next ones around the same customer.
Most private label products take three to four months from idea to launch.
We have built private label products ourselves, so we know where the money and time really go.
One person guides your brand through every stage and keeps suppliers, designers and Amazon on track.
You see costs, timelines and decisions as they happen, so there are no surprises at launch.
Two of these results come from UK private label brands we have worked with.
Revenue up 129% in 90 days
PPC restructured, listings improved and budget focused on the two strongest products.
Read the case studySales up 32%, conversion up 28%
Listing optimisation, Amazon SEO, PPC management and new A+ content.
Read the case studyLive in 7 days, 70% Buy Box share
Authorised suppliers, compliance checks and Buy Box analysis for a new wholesale account.
Read the case study“My Seller Central account used to be a source of constant headaches. The CodeCrackers team completely took over our FBA logistics, inventory forecasting, and compliance. They literally turned chaos into profit. Sales are up 30%, and my time spent worrying about Amazon is now zero.”
Want a Brand Like This? Book Your Free Call
You want to build something of your own on Amazon and need a clear path from idea to launch.
You are tired of sharing listings and want the margins and control that come with your own products.
You already have a brand online and want it to sell on Amazon without losing what makes it yours.
Programme fees, excluding VAT, stock, trademark fees and ad spend.
| Feature | Brand Starter | Brand Launch | Brand Range |
|---|---|---|---|
| Research and product angle | |||
| Sourcing and samples | |||
| Brand name and logo | |||
| Packaging design | – | ||
| Trademark and Brand Registry | – | ||
| Launch PPC and Vine | – | ||
| Range plan for three products | – | – |
Most UK private label launches need £3,000 to £10,000 on top of our fee for stock, packaging, the UKIPO filing fee, photography and launch ads. Use our free FBA calculator to check your margin per unit first.
Share your product idea and we will reply with a free brand plan and a clear quote.
Get your free plan
Four quick details. No obligation.
