Why Brand Registry Matters on Amazon UK
Without Brand Registry, other sellers can change details on your listing and it is much harder to stop copycats. With it, Amazon treats you as the owner and gives you the tools to protect what you built.
AMAZON BRAND REGISTRY
Amazon Brand Registry for UK Brands
Brand Registry tells Amazon that you own the brand. That gives you more control over your listings, access to A+ content, Sponsored Brands and a Brand Store, and better tools to remove sellers who copy you. We handle the enrolment and set up the protection that follows.
- Enrolment handled
- Listing control
- Hijacker protection
AMAZON.CO.UK SPECIALISTS
Amazon Brand Registry Experts for UK Sellers and Brands
We enrol UK brands in Brand Registry and help them use the tools it unlocks.
A UK Team That Handles the Paperwork
Our team in Milton Keynes enrols brands for sellers in Bletchley, Stony Stratford, Bedford, London, Manchester and across the UK, usually starting from a UK trademark application.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
SOUND FAMILIAR?
Why Brands Without Brand Registry Lose Control
These are the problems we see most in brands that have not enrolled yet.
Hijackers and Copycat Sellers
Other sellers join your listing with cheaper, often fake, versions of your product. They win sales and leave you with the bad reviews.
Listing Details Changed Without Permission
Titles, images and descriptions can be edited by other sellers or Amazon’s catalogue, and you have little power to change them back.
Missing Out on Brand Tools
No A+ content, no Sponsored Brands, no Brand Store and no Search Query Performance data. Competitors with Brand Registry have a clear advantage.
Is Your Brand Ready? Get a Free Brand Registry Check
Tell us about your trademark and listings. We will tell you if you can enrol now and what you need if not.
THE BASICS
What Is an Amazon Brand Registry Service?
Enrolling Yourself vs Enrolling with an Expert
| On your own | With us | |
|---|---|---|
| Trademark | Unsure what Amazon accepts | Checked before applying |
| Application | Back-and-forth with Amazon | Submitted correctly first time |
| Listings | Left as they were | Ownership and details fixed |
| Protection | Reacting to problems | Set up from day one |
Brand Registry vs Transparency Programme
| Brand Registry | Transparency | |
|---|---|---|
| What it does | Proves brand ownership | Codes on every unit |
| Who needs it | Every brand owner | Brands facing counterfeits |
| Cost | Free | Per-unit fee |
| Getting started | Verify trademark and brand eligibility | Register the brand and assess code requirements |
WHY IT PAYS
Benefits of Amazon Brand Registry
Control Over Your Listings
Your details carry more weight, so titles, images and descriptions stay the way you set them.
Protection From Hijackers
Tools to report infringements and counterfeits, and proactive protections from Amazon.
Access to Brand Tools
A+ content, Sponsored Brands, a Brand Store, Vine and brand analytics, all unlocked.
WHAT YOU GET
What’s Included in Our Amazon Brand Registry Service
Enrolment and the set-up that makes Brand Registry worth having.
Trademark Eligibility Check
Your trademark checked against Amazon’s requirements before applying.
Brand Registry Application
The application completed and submitted, with verification handled.
Listing Ownership and Clean-Up
Your listings linked to your brand and incorrect details fixed.
Hijacker and Counterfeit Reporting
Infringing sellers reported through Amazon’s Report a Violation tool.
A+ Content and Brand Store Set-Up
Your first A+ content and Brand Store planned once enrolment is approved.
Brand Analytics Access
Search Query Performance and other brand reports set up and explained.
Authorised Users and Agents
Your team and agencies added with the right permissions.
BRAND PROTECTION
Brand Protection Strategy: Keeping Your Listings Yours
Enrolment is the start. Protection is something you keep doing.
01
Dealing With Hijackers
When another seller joins your listing, we check whether they are selling genuine stock, gather evidence and report them through Report a Violation. For repeat problems, we look at test buys and Transparency.
- Listing monitoring
- Evidence gathered
- Report a Violation
- Test buys where needed
02
Using the Brand Tools That Come With It
Brand Registry is only worth it if you use it. We plan A+ content, Sponsored Brands and a Brand Store as soon as enrolment is approved, so you start seeing the benefit quickly.
- A+ content
- Sponsored Brands ads
- Brand Store
- Amazon Vine
Let’s Get Your Brand Registered
Book a call and tell us about your trademark and products. We will explain the next steps.
HOW WE WORK
Our Amazon Brand Registry Process
Five steps from trademark to a protected brand.
Trademark and Account Check
We check your trademark and Seller Central account are ready.
Application
We complete and submit the Brand Registry application.
Verification
We help with Amazon’s verification code and any questions.
Listing Clean-Up
We link listings to the brand and fix any incorrect details.
Protection and Brand Tools
We set up monitoring, reporting and your first brand content.
YOUR TIMELINE
Brand Registry Timeline: What to Expect Week by Week
If your trademark is already filed, enrolment is usually quick.
Week 1: Check and Apply
- Trademark checked
- Application submitted
- Verification code sent
Weeks 2 to 3: Approval and Clean-Up
- Brand approved
- Listings linked
- Details corrected
Weeks 4 to 8: Brand Tools
- A+ content live
- Brand Store planned
- Protection in place
WHY CODECRACKERS
Why UK Brands Choose Us for Amazon Brand Registry
Real Amazon Seller Experience
We have enrolled our own brands and dealt with hijackers, so we know what protection actually works.
One Dedicated Brand Manager
One person handles enrolment, listings and protection, and keeps you informed.
Transparent Reporting from Day One
Every application, report and outcome logged so you know where things stand.
REAL RESULTS
Amazon Brand Registry Results and Client Reviews
Results from UK brands where Brand Registry made A+ content, Sponsored Brands and protection possible.
Revenue up 129% in 90 days
+129%Revenue in 90 days
12.4%Conversion rate, up from about 7.5%
PPC restructured, listings improved and budget focused on the two strongest products.
Read the case studySales up 32%, conversion up 28%
+32%Sales growth
+28%Conversion rate
Listing optimisation, Amazon SEO, PPC management and new A+ content.
Read the case studyLive in 7 days, 70% Buy Box share
7 daysTo go live
70%Buy Box share
Authorised suppliers, compliance checks and Buy Box analysis for a new wholesale account.
Read the case study“My Seller Central account used to be a source of constant headaches. The CodeCrackers team completely took over our FBA logistics, inventory forecasting, and compliance. They literally turned chaos into profit. Sales are up 30%, and my time spent worrying about Amazon is now zero.”
Want to Protect Your Brand? Book Your Free Call
WHO WE WORK WITH
Who Our Amazon Brand Registry Service Is For
New Brands With a Trademark Filed
You have filed your trademark and want to enrol and start using brand tools.
Brands Dealing With Hijackers
Other sellers are on your listings and you want them gone.
Brands Moving From Other Channels
You sell on your own website or in shops and want control of your brand on Amazon.
PRICING
How Much Does Amazon Brand Registry Cost in the UK?
Brand Registry is free from Amazon. These are our fees, excluding VAT.
Most popular
Trademark and Enrolment
From £595 plus UKIPO fees
UK trademark filing and Brand Registry.
Get a quoteWhat’s Included in Our Brand Registry Packages
| Feature | Enrolment | Trademark and Enrolment | Brand Protection |
|---|---|---|---|
| Eligibility check | |||
| Brand Registry application | – | ||
| Listing clean-up | |||
| UK trademark filing | – | – | |
| Hijacker reporting | – | – | |
| Monthly protection report | – | – |
Brand Budget: Trademark, Content and Ads
Brand Registry is free, but you need a trademark first, which has a UKIPO fee. Once enrolled, plan for A+ content and Sponsored Brands. Our free FBA calculator helps check product margins along the way.
- UKIPO trademark fee
- A+ content design
- Sponsored Brands budget
- Transparency codes if needed
FAQs
Amazon Brand Registry: Frequently Asked Questions
FREE PLAN
Start Your Amazon Brand Registry Today
Tell us about your trademark and listings and we will reply with a free Brand Registry check.
- Eligibility checked
- Next steps
- Protection plan
- Fixed quote
Get your free plan
Four quick details. No obligation.