The first eight weeks of a product on Amazon decide most of what happens after. We plan the launch with you, build the account and listings properly, and run the ads and reviews so your product has a real chance of reaching page one.
We have launched products on Amazon.co.uk for first-time sellers and for brands that already sell elsewhere. The steps are the same; the details are what make the difference.
Amazon watches how a new listing performs in its first few weeks: clicks, sales, conversion rate and reviews. A product that sells steadily from day one gets pushed up search. One that stalls tends to stay buried, and climbing out later costs far more in ads.
We are based in Milton Keynes and work with sellers from Bletchley and Newport Pagnell to London and Manchester. We write for UK buyers, price for UK competition and time launches around UK dates such as Black Friday and Christmas.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
It is rarely the product. It is usually one of these three things, and often all of them at once.
Shoppers scroll past listings with no reviews, so sales are slow. Slow sales tell Amazon the product is not wanted, so it ranks lower, and the circle keeps going. Breaking it needs a plan before the stock arrives.
Titles stuffed with words nobody searches for, phone-photo images and bullet points that copy the supplier’s spec sheet. Even when the listing gets traffic, people do not buy.
Switching on an automatic campaign with a big budget and hoping for the best is the most expensive way to launch. Spend goes on broad searches that never convert, and the money runs out before the product ranks.
Don’t Launch Blind. Get a Free Launch Plan
Tell us about your product and we will send back a short plan: target keywords, a launch price, a PPC budget and a realistic timeline.
| On your own | With us | |
|---|---|---|
| Keywords | Guessed from the product name | Researched from real search data |
| Launch PPC | One auto campaign | A structured launch plan with daily checks |
| Reviews | Wait and hope | Amazon Vine and follow-up planned early |
| Mistakes | Found after they cost money | Avoided before go-live |
| New seller | Existing brand | |
|---|---|---|
| Account | Seller Central set-up and verification | Already live, we audit it |
| Brand | Trademark and Brand Registry | Add the product to your registry |
| Focus | Getting the basics right first time | Using your existing sales to boost the launch |
| First priority | Complete seller account set-up | Prepare an existing brand for the new launch |
Targeting the right keywords from the start, and backing them with ads, gets a new product onto page one for its main searches much sooner than leaving it to chance.
We plan the first reviews through Amazon Vine and steady sales through launch pricing and ads, so the product builds trust in its first month instead of its first year.
Every pound of ad spend has a job. You know your break-even ACoS before launch, and we stop anything that is not working within days, not weeks.
Pick the full launch or just the parts you need. Most clients take the full package for their first product.
Demand, competition, pricing and fees checked so you know the product can make money before you order stock.
Account set-up, identity verification, tax settings and Brand Registry once your trademark is filed.
A title, bullets, description and backend terms written around what UK shoppers actually type.
A clean main image, lifestyle shots, infographics, A+ modules and a simple Brand Store for your range.
Packaging and labelling rules, your first shipment plan and clear VAT settings, agreed with your accountant.
Sponsored Products campaigns built for launch, with exact, phrase and research campaigns kept separate.
Vine enrolment for eligible brands plus Amazon’s own review request, all inside Amazon’s rules.
Launch PPC is different from normal PPC. For the first few weeks the goal is sales and ranking, not a perfect ACoS. After that, the goal changes to profit.
We separate campaigns by job: a small set of exact-match keywords you want to rank for, phrase and broad campaigns to find new searches, and product targeting on competitors. That way you can see exactly what each pound is buying.
Launch bids are higher on purpose. As reviews come in and conversion rate settles, we lower bids, move budget to the keywords that sell and bring ACoS down towards your break-even point.
Let’s Build Your Launch Strategy
Book a short call. We will look at your product and tell you honestly what a realistic launch looks like.
Five steps, in the order they need to happen.
We check demand, competitors, reviews, prices and fees, then agree your target keywords and price.
Seller Central, Brand Registry, the listing copy, images and A+ content are built and checked.
We plan the first shipment, check labels and packaging and book it into an Amazon warehouse.
The listing goes live, launch campaigns start and we watch bids, budgets and search terms every day.
We improve the listing from real data, bring ACoS down and plan stock for the next few months.
A typical first launch takes around three months from research to steady sales. Some move faster; we will tell you upfront if yours will take longer.
We have launched and run our own products as well as clients’. We know how it feels when the stock is sitting in a warehouse and sales have not started yet.
One person runs your launch from the first call to day 90. You always know who to ask, and they always know where things stand.
You see sales, ad spend, ACoS and rankings every week from launch day. No vanity numbers, no jargon you have to look up.
A few results from UK Amazon accounts we have worked on, including a wholesale account that went live in seven days.
Revenue up 129% in 90 days
PPC restructured, listings improved and budget focused on the two strongest products.
Read the case studySales up 32%, conversion up 28%
Listing optimisation, Amazon SEO, PPC management and new A+ content.
Read the case studyLive in 7 days, 70% Buy Box share
Authorised suppliers, compliance checks and Buy Box analysis for a new wholesale account.
Read the case study“My Seller Central account used to be a source of constant headaches. The CodeCrackers team completely took over our FBA logistics, inventory forecasting, and compliance. They literally turned chaos into profit. Sales are up 30%, and my time spent worrying about Amazon is now zero.”
Want a Launch Like This? Book Your Free Call
You have a product, or a shortlist, and want the account, listing and launch done properly the first time.
You already sell on Amazon and want each new product to land well without dragging down the rest of the account.
You sell well on your own website and want Amazon to add sales, without undercutting your store or losing control of your brand.
Fixed launch fees, excluding VAT, ad spend, stock and Amazon’s fees. Your free call ends with an exact quote.
| Feature | Launch Starter | Full Launch | Brand Launch |
|---|---|---|---|
| Research and keyword plan | |||
| Listing creation | |||
| Launch PPC for 60 days | |||
| Seller Central and Brand Registry set-up | – | ||
| Photography brief and infographics | – | ||
| A+ content and Brand Store | – | – | |
| Amazon Vine plan | – |
Plan for three costs on top of our fee: launch ad spend (often £600 to £1,500 a month per product at first), your first stock order, and Amazon’s referral and FBA fees. Check your margin per unit with our free calculator before you commit.
Send us a few details about your product and we will reply with a free launch plan.
Get your free plan
Four quick details. No obligation.
