Most money lost on Amazon is lost before the product even arrives, on stock that was never going to sell at a profit. We find and test product ideas against real Amazon.co.uk data so you only order what makes sense.
We research for first-time sellers looking for their first product and for brands adding to a range that already sells.
A good listing and clever ads cannot fix a product nobody wants, or one where twenty sellers are already fighting on price. Pick well and everything after is easier. Pick badly and you spend months trying to shift stock.
UK demand is not the same as US demand, and most free tools lean American. We look at Amazon.co.uk search volumes and best seller ranks, and we work from Milton Keynes with sellers in Bedford, Northampton, London and Birmingham.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
We see the same three mistakes again and again.
If a product is on every “best products to sell” video, hundreds of sellers saw it at the same time. By the time your stock lands, prices have already dropped.
A £20 product with a £6 unit cost looks great until you add the referral fee, FBA fee, VAT, ad spend and returns. Many “winning” products leave less than a pound per sale.
Page one might be full of listings with thousands of reviews. Without a clear angle, a new listing with no reviews has very little chance of being seen.
Not Sure Your Product Idea Will Work? Get a Free Product Check
Send us one product idea and we will tell you, in plain terms, whether the numbers stack up.
| On your own | With us | |
|---|---|---|
| Data | One free tool, US-heavy | Amazon.co.uk data from several tools |
| Margin | Rough guess | Every fee worked out per unit |
| Time | Weeks of evenings | A shortlist in days |
| Bias | Falling for your own idea | An honest second opinion |
| Product research | Product hunting | |
|---|---|---|
| Starting point | Your product idea | Your budget and interests |
| Output | A go or no-go report | A shortlist of checked products |
| Best for | Sellers with an idea | Sellers looking for one |
| Next step | Decide whether to launch the idea | Validate the strongest shortlisted options |
Every product we recommend has steady sales on Amazon.co.uk across the year, not one spike from a viral video.
We work out profit per unit after every fee and a realistic ad budget, so you know what you will earn before you order.
Saying no to a weak product early is the cheapest decision you will make. It saves the cost of a stock order that would have sat in a warehouse.
Each report covers the same ground, so you can compare products fairly.
Monthly UK searches for the main keywords and sales estimates for the top listings.
How many strong competitors there are, how many reviews they have and how hard page one is to reach.
Whether sales hold up all year or depend on Christmas, summer or a short trend.
Referral, FBA and storage fees, VAT and ad spend, worked into a clear profit per unit.
What buyers love and complain about in competitor reviews, so your version can be better.
Whether the category needs approval, safety documents, UKCA marking or special labels.
A short list of products scored on demand, competition and margin, with our honest recommendation.
Good products are rarely brand new. They are usually existing products that buyers are not fully happy with yet.
Each idea gets a score for demand, competition, margin, size and weight, seasonality and risk. Small, light, durable products with steady demand and weak competitors score highest.
Once you pick a product, we help you turn it into a spec: materials, size, packaging and the improvements reviews ask for. Then it is ready for sourcing.
Let’s Find Your Next Product Together
Book a call and tell us your budget and interests. We will explain how we would approach it.
Five steps from a blank page, or your idea, to a decision.
We agree your budget, the categories you like and any you want to avoid.
We pull UK search, sales and pricing data for each category and keyword.
We study the top listings and read their reviews for gaps and complaints.
Every product is costed per unit and checked for restrictions and returns risk.
You get a ranked shortlist, the data behind it and a call to talk it through.
Research is quick. Most of the time after it is spent on samples and sourcing.
We have picked products, ordered stock and lived with the results. That makes us careful about what we recommend.
One person handles your research and explains every number in the report.
You see the raw data, not just our conclusion, so you can check our thinking.
Results from UK accounts we have worked on, where better product choices led to better sales.
Revenue up 129% in 90 days
PPC restructured, listings improved and budget focused on the two strongest products.
Read the case studySales up 32%, conversion up 28%
Listing optimisation, Amazon SEO, PPC management and new A+ content.
Read the case studyLive in 7 days, 70% Buy Box share
Authorised suppliers, compliance checks and Buy Box analysis for a new wholesale account.
Read the case study“My Seller Central account used to be a source of constant headaches. The CodeCrackers team completely took over our FBA logistics, inventory forecasting, and compliance. They literally turned chaos into profit. Sales are up 30%, and my time spent worrying about Amazon is now zero.”
Want Results Like These? Book Your Free Call
You have a budget and want to start on Amazon, but do not know what to sell yet.
You already sell and want the next product to fit your brand and your customers.
You have one idea and want an honest check before you commit to a supplier.
Fixed prices, excluding VAT. Research tool costs are included.
| Feature | Product Check | Product Hunt | Category Deep Dive |
|---|---|---|---|
| Demand and competition data | |||
| Fees and margin per unit | |||
| Review mining | |||
| Ranked shortlist | – | ||
| Product spec for sourcing | – | ||
| Range and brand plan | – | – |
Alongside research, plan for samples, your first stock order, Amazon fees and launch ads. Our free FBA calculator helps you check the margin on any product you are considering.
Tell us your budget and any ideas you have. We will reply with how we would approach your research.
Get your free plan
Four quick details. No obligation.
