Why a Trademark Matters on Amazon UK
Without a trademark, you cannot enrol in Brand Registry, which means no A+ content, no Sponsored Brands, no Brand Store and fewer tools to remove hijackers. Anyone can also try to register your brand name first.
TRADEMARK REGISTRATION
UK Trademark Registration for Amazon Sellers
A registered trademark is what lets you join Amazon Brand Registry and protect your listings from copycats. We check your brand name, choose the right classes and handle the filing with the UK Intellectual Property Office, so the brand you are building is properly yours.
- UKIPO filing
- Name and class checks
- Ready for Brand Registry
AMAZON.CO.UK SPECIALISTS
Trademark Registration Experts for UK Amazon Sellers and Brands
We help Amazon sellers file UK trademarks and, where needed, plan EU and US filings for expansion.
A UK Team That Knows the UKIPO Process
We are based in Milton Keynes and help sellers in Newport Pagnell, Olney, Northampton, Birmingham, Leeds and across the UK file their trademarks with the UKIPO.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
SOUND FAMILIAR?
Why Many Amazon Sellers’ Trademarks Get Delayed or Refused
Trademark problems are cheap to avoid and expensive to fix.
Choosing a Name Someone Already Owns
A name that is too close to an existing mark can be opposed, which can mean rebranding after you have already printed packaging.
Picking the Wrong Classes
Trademarks are registered by class of goods. File in the wrong one and your products may not be covered at all.
Descriptive Names That Can’t Be Registered
Names that just describe the product, such as “Comfy Trainers”, are often refused because they are not distinctive enough.
Not Sure Your Brand Name Is Safe? Get a Free Trademark Check
Send us your brand name and products. We will run a quick check for obvious conflicts.
THE BASICS
What Is an Amazon Trademark Registration Service?
Filing Yourself vs Filing with an Expert
| On your own | With us | |
|---|---|---|
| Name check | A quick search | Checked for similar marks |
| Classes | Best guess | Matched to your products |
| Specification | Copied wording | Written to cover your range |
| Brand Registry | Separate job later | Planned from the start |
Word Mark vs Logo Mark
| Word mark | Logo mark | |
|---|---|---|
| Protects | The name in any style | The design as filed |
| Best for | Most Amazon brands | Brands with a strong logo |
| Brand Registry | Accepted | Accepted if it shows the name |
| When to choose | Protect a brand name | Protect a particular logo design |
WHY IT PAYS
Benefits of Professional Trademark Registration
Access to Amazon Brand Registry
A filed UK trademark lets you apply for Brand Registry, often before it is fully registered.
Protection From Copycats
A registered mark gives you legal grounds to stop others using your brand name on Amazon and elsewhere.
A Brand That’s Worth More
A protected brand is a real business asset, which matters if you ever want to sell it.
WHAT YOU GET
What’s Included in Our Trademark Registration Service
From the first name check to Brand Registry.
Brand Name Check
A search for identical and similar marks in your classes.
Class Selection
The right classes chosen for your current and planned products.
Specification of Goods
Wording that covers your range without being refused for being too broad.
UKIPO Application Filing
Your application filed online with the UK Intellectual Property Office.
Examination and Objection Replies
Replies to any examiner questions or objections.
Publication and Registration Tracking
The application tracked through publication to registration.
Brand Registry Application
Brand Registry applied for as soon as Amazon will accept it.
TRADEMARK STRATEGY
Trademark Strategy: From Filing to Brand Registry
For Amazon sellers, a trademark is not just legal protection. It is the key to most of Amazon’s brand tools.
01
Choosing a Name You Can Register
The strongest names are invented or unusual words that have nothing to do with the product. They are easier to register and easier to protect. We help you shortlist names before you design anything.
- Distinctive, not descriptive
- Checked for conflicts
- Available as a domain
- Works as a logo
02
Using a Pending Trademark for Brand Registry
Amazon accepts pending UK trademark applications for Brand Registry, so you do not have to wait months for full registration. We apply as soon as the application number is issued.
- Application number issued
- Brand Registry applied for
- Brand tools unlocked
- Registration tracked
Let’s Protect Your Brand Name
Book a call and tell us about your brand. We will explain the best way to file.
HOW WE WORK
Our Trademark Registration Process
Five steps from name check to Brand Registry.
Name and Conflict Check
We search for similar marks and flag any risks.
Classes and Specification
We choose classes and write the description of goods.
UKIPO Filing
We file the application and send you the reference.
Brand Registry Application
We apply for Brand Registry using the pending application.
Examination to Registration
We track the application and handle any objections.
YOUR TIMELINE
Trademark Timeline: What to Expect Week by Week
A straightforward UK application takes around four months to register if nobody opposes it.
Week 1: Check and File
- Name check
- Classes chosen
- Application filed
Weeks 2 to 6: Examination and Brand Registry
- UKIPO examination
- Brand Registry applied for
- Any objections answered
Months 2 to 4: Publication and Registration
- Two-month opposition period
- Registration certificate
- Brand fully protected
WHY CODECRACKERS
Why UK Brands Choose Us for Amazon Trademark Registration
Real Amazon Seller Experience
We file trademarks with Amazon in mind, so they work for Brand Registry, not just on paper.
One Dedicated Brand Manager
One person handles your filing, Brand Registry and any questions from the UKIPO or Amazon.
Transparent Reporting from Day One
You see every filing, fee and update. Official UKIPO fees are passed on at cost.
REAL RESULTS
Trademark and Brand Results and Client Reviews
Results from UK brands we have worked with, where Brand Registry made A+ content and brand protection possible.
Revenue up 129% in 90 days
+129%Revenue in 90 days
12.4%Conversion rate, up from about 7.5%
PPC restructured, listings improved and budget focused on the two strongest products.
Read the case studySales up 32%, conversion up 28%
+32%Sales growth
+28%Conversion rate
Listing optimisation, Amazon SEO, PPC management and new A+ content.
Read the case studyLive in 7 days, 70% Buy Box share
7 daysTo go live
70%Buy Box share
Authorised suppliers, compliance checks and Buy Box analysis for a new wholesale account.
Read the case study“My Seller Central account used to be a source of constant headaches. The CodeCrackers team completely took over our FBA logistics, inventory forecasting, and compliance. They literally turned chaos into profit. Sales are up 30%, and my time spent worrying about Amazon is now zero.”
Want to Protect Your Brand? Book Your Free Call
WHO WE WORK WITH
Who Our Trademark Registration Service Is For
New Private Label Sellers
You are building a brand and want it protected before you print packaging.
Sellers Without Brand Registry
You already sell under your own name but cannot use Amazon’s brand tools yet.
Brands Expanding to the EU or US
You need trademarks in new markets before launching on Amazon there.
PRICING
How Much Does Trademark Registration for Amazon Cost in the UK?
Our fees, excluding VAT. UKIPO fees are extra: currently £170 online for one class and £50 for each extra class.
What’s Included in Our Trademark Packages
| Feature | Filing Only | Search and File | Brand Protection |
|---|---|---|---|
| UKIPO application filing | |||
| Class selection | |||
| Name and conflict check | – | ||
| Specification of goods | – | ||
| Objection replies | – | ||
| Brand Registry application | – | – |
Brand Budget: Trademark Fees and Brand Set-Up
Budget for the UKIPO fee, any extra classes and, later, EU or US filings if you plan to expand. If you are still choosing a product, our free FBA calculator helps check the margin first.
- UKIPO fee £170 for one class
- £50 per extra class
- EU or US filings if needed
- Logo design if filing a logo
FAQs
Trademark Registration for Amazon: Frequently Asked Questions
FREE PLAN
Start Protecting Your Brand Today
Send us your brand name and products and we will reply with a free trademark check.
- Conflict check
- Recommended classes
- Timeline to Brand Registry
- Fixed quote
Get your free plan
Four quick details. No obligation.