SEO Reporting and Analytics · UK

SEO Reporting and Analytics Agency in the UK That Gets You Found on Google and AI Search

You cannot improve what you cannot see. We set up GA4, Search Console and conversion tracking properly, so every enquiry, call and sale from organic search is counted. Then we build a live dashboard that shows which pages and searches bring in business. Each month you get a short report in plain English: what changed, why it changed and what we recommend next.

See our results
  • Google Analytics 4
  • Search Console
  • Looker Studio
  • Google Tag Manager
  • AI search tracking
Illustration of a live SEO dashboard with clicks, enquiries, average position, traffic sources and a monthly PDF report
1st of the monthYour report, every month
Common problems

Is Your Website Invisible to the Customers Searching for You?

Many businesses do not know whether SEO is working, because their tracking cannot tell them.

Illustration of a site audit showing the seo reporting and analytics issues that hold rankings back
  1. 01
    Conversions

    GA4 Isn’t Tracking Your Enquiries

    Forms, calls and email clicks are not set up as conversions, so you can see visitors but not which ones became customers.

  2. 02
    Reporting

    Reports Show Rankings, Not Results

    You get a monthly PDF of keyword positions and traffic graphs, but nothing about enquiries, sales or revenue.

  3. 03
    Data quality

    Your Numbers Don’t Match Between Tools

    Analytics, Search Console and your CRM all show different figures, so nobody trusts any of them.

  4. 04
    AI visibility

    You Can’t See AI Search Traffic

    Visits from ChatGPT, Gemini and AI Overviews are hidden inside “direct” or “referral”, so you cannot tell if AI search is helping.

What we do

Our SEO Reporting and Analytics Services

Tracking you can trust, reports you can read and decisions based on real enquiries and revenue.

Get a free tracking check
02

Conversion and Call Tracking

Forms, calls, emails, bookings and sales tracked as conversions, with call tracking numbers if needed.

  • Form tracking
  • Call tracking
  • Ecommerce
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03

Live SEO Dashboards

A Looker Studio dashboard with clicks, rankings, enquiries and revenue in one place.

  • Looker Studio
  • Live data
  • Per-page view
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04

Rank and Visibility Tracking

Daily rankings for your key searches, by device and location, against competitors.

  • Daily ranks
  • Local grids
  • Competitors
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05

AI Search Visibility Tracking

AI referral traffic separated in GA4, plus monthly citation checks in AI assistants.

  • AI referrals
  • Citations
  • Share of voice
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AI search

SEO Reporting and Analytics for AI Search: Get Cited in ChatGPT, Gemini and Google AI Overviews

Traffic from AI assistants is growing, but most analytics setups hide it. Visits from ChatGPT or Perplexity often appear as referrals or direct traffic, and AI Overview clicks are mixed in with normal Google results.

We set up GA4 to separate AI traffic into its own channel and track what those visitors do, then pair it with monthly citation checks so you can see both sides: how often you are mentioned and what it brings in.

Illustration of an AI assistant answer citing a business, with entity signals and structured data
01AI channel in GA4

A custom channel group for AI assistant referrals.

02Landing page view

Which pages AI visitors arrive on, and what they do next.

03Citation checks

Monthly checks of a fixed set of questions in each assistant.

04Conversion tracking

Enquiries and sales from AI visitors counted separately.

How we measure AI visibility

Your dashboard shows AI referral visits and conversions next to organic search, and each monthly report includes your citation rate in ChatGPT, Gemini and Google AI Overviews.

  • ChatGPT62%
  • Gemini48%
  • AI Overviews71%
Results

SEO Reporting and Analytics: What We Measure

Clear, accountable reporting. The figures below are tracking priorities, not unverified client success claims.

View all case studies
✓Measured each month
Qualified enquiries

Enquiries from your ideal customers

Measure calls and form submissions from organic visitors, with attribution checked against analytics.

✓Measured each month
Website health

Technical improvements that last

Review crawl errors, speed, indexing and the health of important landing pages.

How we work

Our SEO Reporting and Analytics Process

We fix the data first, then build reporting on top of it.

  1. 1. Tracking Audit

    We check GA4, Tag Manager, Search Console and your forms for gaps.

  2. 2. Set Up Conversions

    Every enquiry, call and sale is tracked and tested end to end.

  3. 3. Build the Dashboard

    A live dashboard with the numbers that matter to your business.

  4. 4. Add AI Tracking

    AI referrals separated in GA4 and citation tracking set up.

  5. 5. Report and Advise

    A monthly report and call, with clear next steps.

Pricing

How Much Does SEO Reporting and Analytics Cost in the UK?

Analytics setup is usually a one-off project, with ongoing reporting charged monthly. These are our starting prices for ongoing reporting, including a one-off setup in the first month.

SEO Reporting and Analytics packages and what each includes
EssentialsFrom £250/monthOne site, core trackingMost popularGrowthFrom £500/monthCalls, forms and ecommerceAdvancedFrom £1,000/monthMultiple sites and CRM data
GA4 and Search Console auditIncludedIncluded
Live SEO dashboardIncludedIncluded
Monthly reportIncludedIncluded
Keywords tracked501,000
Call trackingNot includedIncluded
AI search visibility trackingNot includedIncluded
CRM and revenue attributionNot includedIncluded
Get a quote Get a quote

One-off GA4 setup and fixes start from £450 if you only need the setup. Prices exclude VAT and call tracking line rental.

What drives the cost

01Number of sites

Each site needs its own tracking setup and testing.

02Conversions

Calls, bookings and ecommerce add setup and testing time.

03Data sources

Connecting a CRM or ad platforms adds work.

04Keywords tracked

Larger keyword sets and more locations cost more.

Every month

What You Get Every Month

Every month you get the same clear picture, with someone to explain it.

  • Live dashboard access

    Check clicks, rankings and enquiries any time, updated daily.

  • Monthly written report

    What changed, why it changed and what we recommend next.

Illustration of a seo reporting and analytics report with traffic, enquiries and keyword positions
  • Call with your analyst

    A monthly call to talk through the numbers and decisions.

  • 3-month minimum, then rolling

    After the first three months you can stop with 30 days’ notice.

Industries

Industries We Help Rank

We have run seo reporting and analytics for businesses in these sectors, so we already know how their customers search.

  • Trades and home servicesPlumbers, electricians, heating and roofing firms
  • AccountantsPractices competing for local and specialist searches
  • Law firmsSolicitors and legal services with high-value enquiries
  • PropertyEstate agents, lettings and property developers
  • Healthcare and clinicsDental, aesthetics, physio and private clinics
  • Retail and ecommerceOnline shops selling across the UK and abroad
  • ConstructionBuilders, contractors and building suppliers
  • Education and trainingTraining providers, tutors and schools
Why CodeCrackers

Why Choose CodeCrackers as Your SEO Reporting and Analytics Agency

We report on enquiries and revenue, and we explain the numbers in plain English.

Talk to our SEO Reporting and Analytics team
  • 01
    Focused on conversions

    We measure enquiries and sales first, traffic second.

  • 02
    You own your data

    Accounts and dashboards are set up in your name.

  • 03
    Short, clear reports

    Two pages of insight, not twenty pages of charts.

  • 04
    UK analysts

    One named analyst who knows your business.

FAQs

SEO Reporting and Analytics FAQs

Short answers to common questions about SEO reporting and analytics.

Still have a question?

Send it to us. A specialist, not a salesperson, will reply within one working day.

Ask our SEO team

At a minimum: organic clicks, enquiries or sales from organic search, rankings for your key searches, the pages bringing in business and what changed since last month. A good report also explains why things changed and what to do next.

FREE AUDIT

Get a Free SEO Tracking Check

Send us your website. We will check whether your GA4, Search Console and conversion tracking are set up correctly and tell you what you are missing.

  • GA4 setup review
  • Conversion tracking test
  • Search Console check
  • AI traffic visibility check

Enquire about SEO Reporting and Analytics