Your online shop makes money when the right products show up for buyers who are ready to order. We build category pages that rank for the searches shoppers make and write product pages that answer their questions before they leave. We also fix the filters, duplicate URLs and slow templates that hold most shops back. We work on Shopify, WooCommerce, Magento and custom builds, and we report on revenue, not just traffic.
Online shops have problems that brochure sites do not. These are the four we fix most often.
Shoppers search “women’s waterproof walking boots”, but your category page has a two-word heading and no text. Google ranks a competitor’s page instead.
Every colour, size and sort option makes a new URL. Google wastes its crawl on them and misses the pages you want indexed.
The same copy appears on fifty other shops. Google has no reason to rank yours above theirs.
Products are removed and their URLs return 404 errors, throwing away the links and rankings they had built.
Ecommerce SEO built around how shoppers search, and measured by orders and revenue.
01We map every category to the searches shoppers make, then add helpful copy, buying guides, FAQs and internal links. Category pages bring most of a shop’s organic revenue, so we start here.
02Unique descriptions, clear titles, specs and reviews that help products rank and convert.
03Rules for filters, pagination and sorting so Google indexes the right pages only.
04Price, stock, reviews and shipping in structured data for rich results and free Shopping listings.
05Fixes for the SEO limits of each platform, from Shopify URLs to Magento layered navigation.
06Buying guides, comparisons and how-to articles that answer pre-purchase questions and link straight to the right products, so readers who arrive on an article can buy without searching again.
Shoppers increasingly ask AI assistants which product to buy. ChatGPT and Google AI Overviews now show product suggestions with prices and links, drawn from product feeds, structured data, reviews and comparison articles.
We make your product data complete and consistent across your site and Merchant Center, and get your products into the reviews and roundups AI tools rely on.
Clean, complete feeds with GTINs, prices and stock.
Structured data that matches your feed exactly.
Product reviews that mention real use and features.
Buying guides that answer “which one should I buy?”.
Each month we check a fixed set of product questions in ChatGPT, Gemini and Google AI Overviews and record when your products or shop are recommended, alongside organic revenue.
Clear, accountable reporting. The figures below are tracking priorities, not unverified client success claims.
Track relevant search impressions, clicks and landing-page visits rather than keyword positions alone.
Measure calls and form submissions from organic visitors, with attribution checked against analytics.
Review crawl errors, speed, indexing and the health of important landing pages.
We start where the money is, with your best-selling categories, and work outwards.
We crawl your shop and review structure, filters, product data and speed.
Each category is matched to shopper searches and ranked by revenue potential.
Filters, duplicates and redirects are fixed so Google indexes the right pages.
Category and product pages are rewritten and given schema.
Monthly reports show orders and revenue from organic search.
Ecommerce SEO in the UK usually costs £1,500 to £6,000 a month, depending on the size of the catalogue and the competition. These are our starting prices.
| Starter ShopFrom £1,500/monthUp to 500 products | Most popularGrowthFrom £3,000/monthUp to 5,000 products | Large CatalogueFrom £6,000/month5,000+ products | |
|---|---|---|---|
| Ecommerce technical audit | Included | Included | Included |
| Category page optimisation | Included | Included | Included |
| Product schema | Included | Included | Included |
| Category pages optimised per month | 5 | 12 | 25+ |
| Faceted navigation fixes | Not included | Included | Included |
| Buying guides and content | Not included | Included | Included |
| Digital PR for products | Not included | Not included | Included |
| Get a quote | Get a quote | Get a quote |
Replatforming or migration projects are quoted separately. Prices exclude VAT.
What drives the cost
More products and categories mean more pages to manage.
Magento and custom builds usually need more developer time.
Fashion and electronics are harder markets than niche products.
Writing unique product copy at scale adds cost.
Every month you see the revenue and orders organic search brought in, not just traffic.
Organic orders, revenue and conversion rate, by category.
Rankings for every mapped category and top products.
A monthly call to plan around your stock, launches and sales.
After the first three months you can stop with 30 days’ notice.
We have run ecommerce seo for businesses in these sectors, so we already know how their customers search.
We build and run online shops as well as optimise them, so we know where platforms hold SEO back.
We fix Shopify, WooCommerce and Magento issues ourselves.
We report orders and revenue, not vanity metrics.
Three months to start, then month to month.
One named lead who knows your products and seasons.
Short answers to common questions about ecommerce SEO.
Still have a question?Send it to us. A specialist, not a salesperson, will reply within one working day.
Ask our SEO teamSend us your shop URL. We will check your categories, products, filters and speed, and show you which fixes would bring in the most revenue.
