Local SEO · UK

Local SEO Agency in the UK That Gets You Found on Google and AI Search

When someone nearby searches for what you do, they see three businesses on the map first. We work to put you in those three. That means a complete, active Google Business Profile, location pages that are useful to read, accurate listings across UK directories and a steady flow of genuine reviews. The result is more calls, more direction requests and more customers from the areas you actually cover.

See our results
  • Google Maps
  • Local pack
  • Google AI Overviews
  • Apple Maps
  • Bing Places
Illustration of a map with a business pinned at the top of the local pack, with Google Business Profile growth and a five-star review
Top 3Map pack target for your main searches
Common problems

Is Your Website Invisible to the Customers Searching for You?

Local customers usually choose from the map before they ever scroll to websites. These problems keep businesses off it.

Illustration of a site audit showing the local seo issues that hold rankings back
  1. 01
    Map rankings

    You Don’t Appear in the Google Map Pack

    Competitors with fewer years in business show up in the top three while you sit on page two of the map. Most local clicks go to those top three.

  2. 02
    Reviews

    Fewer Reviews Than Your Competitors

    Twelve reviews against a competitor’s two hundred. Reviews affect both your ranking and whether people call.

  3. 03
    Citations

    Your Business Details Differ Across the Web

    Old addresses, wrong phone numbers and different business names on directories make Google less sure where you are.

  4. 04
    Location pages

    No Pages for the Towns You Serve

    You cover Milton Keynes, Bedford and Northampton, but your website only mentions one of them.

What we do

Our Local SEO Services

Everything a local business needs to show up on the map and turn searches into calls.

Get a free local SEO audit
02

Location and Service Area Pages

Pages for each town you serve, written with local detail, not copied with the town name swapped.

  • Town pages
  • Local detail
  • Maps
Get a quote
03

Local Citations and NAP Clean-Up

Correct name, address and phone details on Yell, Thomson Local, trade bodies and more.

  • UK directories
  • Duplicates
  • Data aggregators
Get a quote
04

Review Generation and Management

A simple system to ask happy customers for reviews, plus replies written for you.

  • Review requests
  • Replies
  • QR cards
Get a quote
05

Local Link Building

Links from local news, sponsorships, suppliers and community sites in your area.

  • Local press
  • Sponsorships
  • Partners
Get a quote
AI search

Local SEO for AI Search: Get Cited in ChatGPT, Gemini and Google AI Overviews

People now ask AI assistants for “a good plumber in Milton Keynes” or “the best accountant near me”. The answers come from Google Business Profiles, review sites, local directories and articles that list local businesses.

We make sure your business details are consistent on all of those sources, that your reviews mention the services and areas you cover, and that your website states clearly what you do and where.

Illustration of an AI assistant answer citing a business, with entity signals and structured data
01Profile accuracy

Complete, consistent details on Google, Apple and Bing.

02Review content

Reviews that mention your services and towns by name.

03Local mentions

Placement in local guides and “best of” lists.

04Service area clarity

Clear pages for each area you cover.

How we measure AI visibility

Each month we ask ChatGPT, Gemini and Google AI Overviews a fixed set of local questions, such as “best boiler engineer in Bedford”, and record whether your business is recommended.

  • ChatGPT62%
  • Gemini48%
  • AI Overviews71%
Results

Local SEO: What We Measure

Clear, accountable reporting. The figures below are tracking priorities, not unverified client success claims.

View all case studies
✓Measured each month
Qualified enquiries

Enquiries from your ideal customers

Measure calls and form submissions from organic visitors, with attribution checked against analytics.

✓Measured each month
Website health

Technical improvements that last

Review crawl errors, speed, indexing and the health of important landing pages.

How we work

Our Local SEO Process

We fix the foundations first, then build reviews, pages and links month by month.

  1. 1. Local Audit

    We check your map rankings across your area, your profile and your listings.

  2. 2. Fix Listings

    Business details are corrected on Google and the main UK directories.

  3. 3. Build Location Pages

    Useful pages for each town and service, linked from your main menu.

  4. 4. Grow Reviews

    We set up review requests and reply to every new review for you.

  5. 5. Track the Map

    Grid-based map tracking shows where you rank, street by street.

Pricing

How Much Does Local SEO Cost in the UK?

Local SEO for a single-location UK business usually costs £300 to £1,000 a month. Multi-location businesses pay more. These are our starting prices.

Local SEO packages and what each includes
Single LocationFrom £350/monthOne branch, one townMost popularCompetitive LocalFrom £700/monthBusy areas, several townsMulti-LocationFrom £1,200/month3+ branches
Google Business Profile managementIncludedIncluded
Citation and NAP clean-upIncludedIncluded
Review requests and repliesIncludedIncluded
Location pages per month15+
Local link buildingNot includedIncluded
Map grid rank trackingNot includedIncluded
Per-branch reportingNot includedIncluded
Get a quote Get a quote

Prices are per business for up to 3 locations on Multi-Location; larger groups are quoted. Prices exclude VAT.

What drives the cost

01Competition

A plumber in central London needs more work than one in a small town.

02Number of locations

Each branch needs its own profile, page and tracking.

03Area covered

More towns means more location pages and links.

04Starting point

A new or suspended profile needs extra set-up time.

Every month

What You Get Every Month

Every month you see where you appear on the map and how many people called or visited.

  • Monthly local report

    Calls, direction requests, website visits and reviews from your profile.

  • Map grid tracking

    Your ranking at points across your area, not just one postcode.

Illustration of a local seo report with traffic, enquiries and keyword positions
  • Call with your local SEO lead

    A monthly call to review results and plan the next towns.

  • 3-month minimum, then rolling

    After the first three months you can stop with 30 days’ notice.

Industries

Industries We Help Rank

We have run local seo for businesses in these sectors, so we already know how their customers search.

  • Trades and home servicesPlumbers, electricians, heating and roofing firms
  • AccountantsPractices competing for local and specialist searches
  • Law firmsSolicitors and legal services with high-value enquiries
  • PropertyEstate agents, lettings and property developers
  • Healthcare and clinicsDental, aesthetics, physio and private clinics
  • Retail and ecommerceOnline shops selling across the UK and abroad
  • ConstructionBuilders, contractors and building suppliers
  • Education and trainingTraining providers, tutors and schools
Why CodeCrackers

Why Choose CodeCrackers as Your Local SEO Agency

We work with local businesses every day and judge success by calls and enquiries, not rankings alone.

Talk to our Local SEO team
  • 01
    Measured in calls

    We track calls and form enquiries from Google, not just positions.

  • 02
    Transparent reporting

    You see every change to your profile and listings.

  • 03
    No long lock-in

    Three months to start, then month to month.

  • 04
    UK-based team

    We know UK directories, towns and how local customers search.

FAQs

Local SEO FAQs

Short answers to common questions about local SEO.

Still have a question?

Send it to us. A specialist, not a salesperson, will reply within one working day.

Ask our SEO team

Local SEO helps a business appear when people nearby search for its services. It covers your Google Business Profile, rankings in the map pack, location pages on your website, directory listings and reviews.

FREE AUDIT

Get a Free Local SEO Audit

Tell us your business and the towns you cover. We will check where you appear on Google Maps, review your profile and listings, and send you the fixes that would bring the most calls.

  • Map rankings across your area
  • Google Business Profile review
  • Citation accuracy check
  • Review gap vs. competitors

Enquire about Local SEO