Selling abroad means competing in each country’s search results, in each country’s language. We help UK businesses choose the right markets and set up a site structure Google understands. We get hreflang right so each visitor lands on their own version, then build content that native speakers actually search for, rather than a direct translation of your English pages.
Going international adds problems that a single-country site never has. These are the most common.
German visitors land on your UK page with pound prices and UK delivery. Missing or broken hreflang tags are almost always the cause.
A word-for-word translation uses the terms your English team would use, not the ones local buyers type into Google.
Your UK, Irish and Australian pages are almost identical, so Google treats them as duplicates and picks one for every market.
Your site has strong links in the UK and none in France. Rankings there stay low however good the pages are.
From choosing markets to building authority in each one, run by people who know how each country searches.
01We size search demand, competition and keyword cost in each country you are considering. That shows which markets are worth entering first, and how much it would take to rank in each one.
02Correct hreflang tags or sitemaps for every page and language, with return tags checked.
03Advice on ccTLDs, subfolders or subdomains, and the redirects and settings that go with each.
04Native-speaker research into the words buyers use in each language and country.
05Pages adapted for each market: language, currency, delivery, examples and trust signals.
06Links and press coverage from sites in each target country, in the local language, so Google sees your site as relevant there. We work with native-speaking outreach partners in each market.
AI assistants answer in the user’s language and often favour sources written in it. An English page will rarely be cited for a question asked in German or Spanish, even if the information is the same.
We make sure each market has its own native-language content, clear signals about where you operate and local mentions that AI tools can find and trust.
Pages written for each language, not machine translated.
Clear prices, delivery and contact details per country.
Coverage on sources in each target country.
Schema that lists every market and language you serve.
We ask ChatGPT, Gemini and Google AI Overviews a fixed set of questions in each market’s language each month and record whether your brand is cited there.
Clear, accountable reporting. The figures below are tracking priorities, not unverified client success claims.
Track relevant search impressions, clicks and landing-page visits rather than keyword positions alone.
Measure calls and form submissions from organic visitors, with attribution checked against analytics.
Review crawl errors, speed, indexing and the health of important landing pages.
We launch markets one at a time, so each one is set up properly before the next.
We measure demand and competition in each country you are considering.
We choose domains or subfolders and plan URLs for every market.
Tags are added and validated so each visitor sees the right version.
Native speakers research keywords and adapt your key pages.
Rankings and traffic are reported country by country.
International SEO is usually priced per market. Expect to pay more than single-country SEO, as each market needs its own research, content and links. These are our starting prices.
| Two MarketsFrom £2,000/monthUK plus one new country | Most popularUp to 5 MarketsFrom £4,000/monthEurope or US expansion | GlobalFrom £8,000/month6+ markets and languages | |
|---|---|---|---|
| Hreflang setup and monitoring | Included | Included | Included |
| International site structure advice | Included | Included | Included |
| Rank tracking per country | Included | Included | Included |
| Markets included | 2 | 5 | 6+ |
| Native keyword research | Included | Included | Included |
| Content localisation per month | Not included | 8 pages | 20 pages |
| Link building in each market | Not included | Not included | Included |
| Get a quote | Get a quote | Get a quote |
Translation by native speakers is included for the pages listed. Prices exclude VAT.
What drives the cost
Each country adds research, content and tracking.
Several countries sharing a language cost less than new languages.
Moving to a new structure is quoted as a project.
The US and Germany are harder markets than smaller ones.
Every month you see how each market is performing, side by side.
Traffic, rankings and enquiries for each market.
Weekly checks for broken return tags and wrong-country results.
A monthly call to review markets and plan the next one.
After the first three months you can stop with 30 days’ notice.
We have run international seo for businesses in these sectors, so we already know how their customers search.
We combine technical SEO with native-speaking partners, so each market is set up correctly and reads naturally.
Keyword research and content by people who live there.
Our developers implement hreflang and structure changes.
Three months to start, then month to month.
One lead manages every market for you.
Short answers to common questions about international SEO.
Still have a question?Send it to us. A specialist, not a salesperson, will reply within one working day.
Ask our SEO teamTell us your website and the countries you sell in or want to. We will check your hreflang, structure and visibility in each market and show you what to fix first.
