Off-Page SEO · UK

Off-Page SEO Agency in the UK That Gets You Found on Google and AI Search

Google and AI assistants trust businesses that other trusted websites talk about. We earn those links and mentions for you through digital PR, useful content and outreach to real publications in your industry and area. Every link is placed by an editor, on a site with real readers. We never buy from link farms or private blog networks, so your site builds authority that lasts and does not risk a penalty.

See our results
  • Google Search
  • Google AI Overviews
  • ChatGPT
  • Gemini
  • News sites
Illustration of a website connected to news, industry and local sites by editorial links, with domain authority rising
+14Editorial links a month (Growth plan)
Common problems

Is Your Website Invisible to the Customers Searching for You?

If your pages are well built but still sit below competitors, the gap is usually authority from other websites.

Illustration of a site audit showing the off-page seo issues that hold rankings back
  1. 01
    Authority gap

    Competitors Have Far More Links Than You

    When the sites above you have links from 200 domains and you have 20, good content alone will not close the gap.

  2. 02
    Toxic links

    Old Spammy Links Are Holding You Back

    Cheap link packages from years ago can leave directories, comment spam and foreign blogs pointing at your site. They add no value and can attract a manual penalty.

  3. 03
    Brand signals

    Nobody Mentions Your Brand Online

    No press coverage, no reviews and no mentions in industry roundups. Search engines and AI tools have little evidence that you are an established business.

  4. 04
    Citations

    Your Business Details Don’t Match Across the Web

    Old addresses and phone numbers on directories confuse Google and lose local trust.

What we do

Our Off-Page SEO Services

Every link we build is placed by a real editor on a site with real traffic. You approve the targets before outreach starts.

Get a free backlink audit
02

Digital PR

Data stories and expert comment that earn coverage on national, regional and trade news sites.

  • Press releases
  • Data stories
  • Journalist requests
Get a quote
03

Brand Mentions and Unlinked Citations

We find places that already mention you without a link and ask for one.

  • Mention tracking
  • Link reclamation
  • Reviews
Get a quote
04

Local Citations and Directories

Accurate business details on the directories and industry listings that matter in the UK.

  • NAP consistency
  • UK directories
  • Trade bodies
Get a quote
05

Backlink Audits and Disavow

A review of every link pointing at your site, with harmful ones removed or disavowed.

  • Toxic links
  • Disavow file
  • Penalty recovery
Get a quote
AI search

Off-Page SEO for AI Search: Get Cited in ChatGPT, Gemini and Google AI Overviews

AI assistants decide who to recommend partly by how often a brand appears on sources they trust: news sites, industry publications, review platforms, forums and comparison articles. A business that is rarely mentioned is rarely suggested.

Our off-page work targets exactly those sources. We get your brand into the roundups, guides and articles AI tools read, with consistent details about what you do and where.

Illustration of an AI assistant answer citing a business, with entity signals and structured data
01Brand mentions

Coverage on sites that AI tools use as sources.

02Listicles and roundups

Placement in the “best providers” articles assistants quote.

03Reviews

More reviews on Google and trusted review platforms.

04Consistent details

The same name, services and areas everywhere you appear.

How we measure AI visibility

Each month we check a fixed set of “who is the best…” questions in ChatGPT, Gemini and Google AI Overviews and record whether your brand is named, alongside new links and mentions earned.

  • ChatGPT62%
  • Gemini48%
  • AI Overviews71%
Results

Off-Page SEO: What We Measure

Clear, accountable reporting. The figures below are tracking priorities, not unverified client success claims.

View all case studies
✓Measured each month
Qualified enquiries

Enquiries from your ideal customers

Measure calls and form submissions from organic visitors, with attribution checked against analytics.

✓Measured each month
Website health

Technical improvements that last

Review crawl errors, speed, indexing and the health of important landing pages.

How we work

Our Off-Page SEO Process

We plan links around the pages you need to rank, not around how many links we can sell.

  1. 1. Link Gap Analysis

    We compare your backlinks with your top competitors to see where the gap is.

  2. 2. Clean Up

    Harmful links are removed or disavowed before new ones are built.

  3. 3. Target List

    We build a list of relevant sites and journalists. You approve it.

  4. 4. Outreach and PR

    We pitch stories, guides and expert comment, and follow up personally.

  5. 5. Report Every Link

    Each live link is reported with its URL, traffic and the page it supports.

Pricing

How Much Does Off-Page SEO Cost in the UK?

Legitimate link building in the UK typically costs £500 to £3,000 a month, with digital PR campaigns at the higher end. These are our starting prices.

Off-Page SEO packages and what each includes
Local LinksFrom £500/monthLocal businesses, 4–6 linksMost popularGrowthFrom £1,500/monthNational reach, 10–14 linksDigital PRFrom £3,000/monthNews coverage campaigns
Backlink audit and disavowIncludedIncluded
Citation and directory clean-upIncludedIncluded
Monthly link reportIncludedIncluded
Editorial links per month4–615+
Guest articles written for youNot includedIncluded
Linkable content assetNot includedIncluded
National press outreachNot includedIncluded
Get a quote Get a quote

We never sell links by the unit or use private blog networks. Prices exclude VAT.

What drives the cost

01Your industry

Finance and legal sites are harder to earn links for than trades.

02Reach

National coverage takes more work than local links.

03Content needed

Research and data stories add writing and design time.

04Clean-up

A large toxic link profile needs extra work at the start.

Every month

What You Get Every Month

You see every link we earn, where it is and which page it helps.

  • Monthly link report

    Every live link with its URL, domain authority and traffic.

  • Authority tracking

    Referring domains and authority over time, compared with competitors.

Illustration of a off-page seo report with traffic, enquiries and keyword positions
  • Call with your outreach lead

    A monthly call to review coverage and plan the next stories.

  • 3-month minimum, then rolling

    Outreach takes time to build, so we start with three months.

Industries

Industries We Help Rank

We have run off-page seo for businesses in these sectors, so we already know how their customers search.

  • Trades and home servicesPlumbers, electricians, heating and roofing firms
  • AccountantsPractices competing for local and specialist searches
  • Law firmsSolicitors and legal services with high-value enquiries
  • PropertyEstate agents, lettings and property developers
  • Healthcare and clinicsDental, aesthetics, physio and private clinics
  • Retail and ecommerceOnline shops selling across the UK and abroad
  • ConstructionBuilders, contractors and building suppliers
  • Education and trainingTraining providers, tutors and schools
Why CodeCrackers

Why Choose CodeCrackers as Your Off-Page SEO Agency

Off-page SEO is where agencies cut corners. We only build links we would be happy to show you.

Talk to our Off-Page SEO team
  • 01
    No paid link networks

    Every link is earned through outreach or PR, never bought from a list.

  • 02
    You approve targets

    Nothing is pitched until you have seen and agreed the site list.

  • 03
    No long lock-in

    Three months to start, then month to month.

  • 04
    UK outreach team

    Pitches written by people who know the UK press.

FAQs

Off-Page SEO FAQs

Short answers to common questions about off-page SEO and link building.

Still have a question?

Send it to us. A specialist, not a salesperson, will reply within one working day.

Ask our SEO team

Off-page SEO covers everything outside your website that affects how search engines rank it. The main parts are backlinks from other sites, brand mentions, online reviews and consistent business listings. These tell Google and AI tools that other people trust your business.

FREE AUDIT

Get a Free Backlink Audit

Tell us your website and up to three competitors. We will check your link profile, flag anything harmful and show you the gap you need to close.

  • Full backlink profile review
  • Toxic link check
  • Link gap vs. 3 competitors
  • First 10 target sites

Enquire about Off-Page SEO