SEO Audit · UK

SEO Audit Agency in the UK That Gets You Found on Google and AI Search

An SEO audit should tell you what is wrong, why it matters and what to fix first. Ours does exactly that. We check your site’s technical health, content, keywords, backlinks, local listings and AI search visibility, then turn it into one prioritised list of fixes with the expected impact of each. You get a clear report, a walkthrough call and a plan your team or ours can start on the next day.

See our results
  • Google Search
  • Google AI Overviews
  • ChatGPT
  • Gemini
  • Google Maps
Illustration of an SEO audit report with a score of 58, issues grouped by priority and the top five fixes in order
5 daysFrom kick-off to full report
Common problems

Is Your Website Invisible to the Customers Searching for You?

Most businesses order an audit because something has gone wrong. These are the reasons we hear most.

Illustration of a site audit showing the seo audit issues that hold rankings back
  1. 01
    Traffic drop

    Traffic Dropped and Nobody Knows Why

    Organic visits fell after an update, a redesign or nothing obvious at all. Without a proper audit, you are guessing at the cause.

  2. 02
    Prioritisation

    You Have a List of Issues but No Priorities

    A tool flagged 400 “errors”. Most do not matter, a few really do, and nothing tells you which is which.

  3. 03
    Accountability

    You Don’t Know What Your Last Agency Did

    You paid for SEO for a year and are not sure what changed, what worked or what might have caused harm.

  4. 04
    Pre-launch

    You Are Planning a Redesign or Migration

    Before a new site goes live you need to know which pages, links and rankings must be protected.

What we do

Our SEO Audit Services

Choose a single audit or combine them. Every audit ends with a prioritised fix list and a walkthrough call.

Get a free mini audit
02

Content and Keyword Audit

Which pages earn traffic, which compete with each other and which should be merged or removed.

  • Content gaps
  • Cannibalisation
  • Pruning
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03

Backlink Audit

Your link profile against competitors, with harmful links flagged and a disavow file if needed.

  • Link gap
  • Toxic links
  • Disavow
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04

Local SEO Audit

Google Business Profile, map rankings, citations and reviews for each location.

  • Profile
  • Map grid
  • Citations
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05

Migration and Pre-Launch Audit

A check of the new site before launch, with a full redirect map and benchmarks.

  • Redirect map
  • Staging crawl
  • Benchmarks
Get a quote
AI search

SEO Audits for AI Search: Get Cited in ChatGPT, Gemini and Google AI Overviews

Every audit we run now includes AI search. We check whether AI crawlers can reach your pages, how assistants describe your business, which competitors they recommend instead and which sources they use to decide.

The findings sit in the same prioritised list as your technical and content fixes, so AI visibility is planned alongside the rest of your SEO rather than as a separate project.

Illustration of an AI assistant answer citing a business, with entity signals and structured data
01Crawler access

Whether GPTBot, Google-Extended and others can reach you.

02Brand description

What AI tools say about you, and where it comes from.

03Competitor citations

Who gets recommended instead of you, and why.

04Fix list

The changes most likely to get you cited.

How we measure AI visibility

We record a baseline of how often you are cited for a fixed set of questions, so any work after the audit can be measured against it.

  • ChatGPT62%
  • Gemini48%
  • AI Overviews71%
Results

SEO Audit: What We Measure

Clear, accountable reporting. The figures below are tracking priorities, not unverified client success claims.

View all case studies
✓Measured each month
Qualified enquiries

Enquiries from your ideal customers

Measure calls and form submissions from organic visitors, with attribution checked against analytics.

✓Measured each month
Website health

Technical improvements that last

Review crawl errors, speed, indexing and the health of important landing pages.

How we work

Our SEO Audit Process

A fixed scope, a fixed price and a report you can act on within five working days.

  1. 1. Kick-Off Call

    We agree goals, scope and access to Search Console and analytics.

  2. 2. Data Collection

    We crawl the site and pull Search Console, analytics and backlink data.

  3. 3. Manual Review

    An SEO specialist reviews the data and checks every finding by hand.

  4. 4. Prioritised Report

    Every fix ranked by impact and effort, with clear instructions.

  5. 5. Walkthrough Call

    We go through the report with you and your developers.

Pricing

How Much Does an SEO Audit Cost in the UK?

A professional SEO audit in the UK usually costs between £750 and £5,000, depending on the size of the site and what it covers. Ours are fixed-price, quoted before we start.

SEO Audit packages and what each includes
Small SiteFrom £750 one-offUp to 100 pagesMost popularFull AuditFrom £2,000 one-offUp to 2,000 pagesLarge and EcommerceFrom £5,000 one-off2,000+ pages or online shops
Technical SEO auditIncludedIncluded
Prioritised fix listIncludedIncluded
Walkthrough callIncludedIncluded
Content and keyword auditNot includedIncluded
Backlink auditNot includedIncluded
AI search visibility auditNot includedIncluded
Log file and crawl budget analysisNot includedIncluded
Get a quote Get a quote

One-off, fixed price. If you go on to hire us for ongoing SEO within 60 days, the audit fee is credited against your first month. Prices exclude VAT.

What drives the cost

01Site size

More pages and templates take longer to crawl and review.

02Scope

Adding backlink, local or AI audits adds to the work.

03Platform

Custom and JavaScript-heavy sites need extra checks.

04Urgency

Faster turnaround than five days can be arranged.

What you receive

What You Get With Every Audit

Every audit, whatever its size, comes with the same four things.

  • A clear written report

    Plain-English findings with screenshots and evidence for each one.

  • A prioritised fix list

    A spreadsheet of every fix, ranked by impact and effort, ready for your team.

Illustration of a seo audit report with traffic, enquiries and keyword positions
  • A walkthrough call

    A call with the specialist who ran your audit, for you and your developers.

  • No ongoing commitment

    A one-off fee. You decide afterwards whether you want our help with the fixes.

Industries

Industries We Help Rank

We have run seo audit for businesses in these sectors, so we already know how their customers search.

  • Trades and home servicesPlumbers, electricians, heating and roofing firms
  • AccountantsPractices competing for local and specialist searches
  • Law firmsSolicitors and legal services with high-value enquiries
  • PropertyEstate agents, lettings and property developers
  • Healthcare and clinicsDental, aesthetics, physio and private clinics
  • Retail and ecommerceOnline shops selling across the UK and abroad
  • ConstructionBuilders, contractors and building suppliers
  • Education and trainingTraining providers, tutors and schools
Why CodeCrackers

Why Choose CodeCrackers as Your SEO Audit Agency

Our audits are written by people who fix websites for a living, so every recommendation is practical.

Talk to our SEO Audit team
  • 01
    Checked by hand

    A specialist reviews every finding. No raw tool exports.

  • 02
    Prioritised, not padded

    We rank fixes by impact and leave out the noise.

  • 03
    Developers can act on it

    Instructions written so a developer can make each fix.

  • 04
    UK specialists

    Your audit is run by our UK team, not outsourced.

FAQs

SEO Audit FAQs

Short answers to common questions about SEO audits.

Still have a question?

Send it to us. A specialist, not a salesperson, will reply within one working day.

Ask our SEO team

Our full audit covers technical health, indexing, speed, content and keywords, internal links, backlinks and AI search visibility. Local audits add Google Business Profile, map rankings and citations. Every audit ends with a prioritised fix list and a walkthrough call.

FREE AUDIT

Get a Free SEO Mini Audit

Tell us your website and what has changed. We will run a quick review and send you the five biggest issues we find, with a recommendation on whether a full audit is worth it.

  • Top 5 issues on your site
  • Quick indexing and speed check
  • Recommended audit scope
  • Fixed-price quote

Enquire about SEO Audit