On-Page SEO · UK

On-Page SEO Agency in the UK That Gets You Found on Google and AI Search

Each page on your site should answer one search clearly. We match every important page to the searches your customers actually make, then rewrite the title, headings and copy to answer them better than the pages above you. We add internal links so Google understands which pages matter most, and we fix the images, meta descriptions and markup that most sites leave half done.

See our results
  • Google Search
  • Google AI Overviews
  • ChatGPT
  • Gemini
  • Bing
Illustration of a page editor with an optimised title tag, heading structure, on-page checks and a search result preview
92/100Average content score after rewrite
Common problems

Is Your Website Invisible to the Customers Searching for You?

Most pages we review are close to ranking. They are held back by a few things on the page itself.

Illustration of a site audit showing the on-page seo issues that hold rankings back
  1. 01
    Keywords

    Your Pages Don’t Match What People Search For

    The page talks about “bespoke heating solutions” while customers type “boiler repair near me”. If your words do not match theirs, Google sends them elsewhere.

  2. 02
    Page structure

    Titles and Headings Don’t Say What the Page Is About

    Titles like “Home” or “Services”, missing H1s and headings used for styling all make it harder for Google to work out what a page should rank for.

  3. 03
    Cannibalisation

    Several Pages Target the Same Search

    When three pages chase the same keyword, none of them ranks well. Google cannot tell which one you want to show.

  4. 04
    Content depth

    Thin Content Leaves Questions Unanswered

    A service page with 150 words and no prices, process or FAQs gives visitors and Google little reason to choose you over a competitor.

What we do

Our On-Page SEO Services

We work page by page, starting with the ones closest to page one and most likely to bring enquiries.

Get a free on-page review
02

Title Tags, Meta Descriptions and Headings

Titles that include the search and earn the click, and a heading structure that reads clearly.

  • Title tags
  • Meta copy
  • H1–H3
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03

Content Optimisation and Rewrites

We rewrite service and product pages to answer the questions buyers ask, in your tone of voice.

  • Copywriting
  • FAQs
  • E-E-A-T
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04

Internal Linking

Links between related pages that pass authority to your money pages and help visitors find them.

  • Anchor text
  • Hub pages
  • Orphan pages
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05

Image and Media Optimisation

Compressed images, descriptive file names and alt text, so pictures load fast and appear in image search.

  • Alt text
  • WebP
  • File names
Get a quote
AI search

On-Page SEO for AI Search: Get Cited in ChatGPT, Gemini and Google AI Overviews

AI tools quote pages that give a clear, direct answer near the top, back it up with specifics and are easy to scan. Long introductions and vague claims get skipped.

We restructure your key pages so each section opens with the answer, uses plain headings that match real questions and includes the facts an assistant needs to cite you: prices, areas, timings and who you are.

Illustration of an AI assistant answer citing a business, with entity signals and structured data
01Answer first

Each section starts with a one or two sentence answer.

02Question headings

Headings written the way people ask, not the way brochures read.

03Specific facts

Prices, locations and numbers that AI tools can quote with confidence.

04Author and brand signals

Clear authorship and business details on every page.

How we measure AI visibility

We track a fixed set of customer questions in ChatGPT, Gemini and Google AI Overviews and record when your pages are cited, then report the change each month next to rankings and clicks.

  • ChatGPT62%
  • Gemini48%
  • AI Overviews71%
Results

On-Page SEO: What We Measure

Clear, accountable reporting. The figures below are tracking priorities, not unverified client success claims.

View all case studies
✓Measured each month
Qualified enquiries

Enquiries from your ideal customers

Measure calls and form submissions from organic visitors, with attribution checked against analytics.

✓Measured each month
Website health

Technical improvements that last

Review crawl errors, speed, indexing and the health of important landing pages.

How we work

Our On-Page SEO Process

We start with research so every change has a reason, then rewrite and track one batch of pages at a time.

  1. 1. Keyword Research

    We collect the searches that bring buyers, using your Search Console data and competitor gaps.

  2. 2. Map Pages to Searches

    Each search gets one page. We decide what to rewrite, merge or create.

  3. 3. Rewrite and Optimise

    Titles, headings, copy, images and links updated page by page, with your approval.

  4. 4. Link and Publish

    We add internal links, publish the changes and ask Google to recrawl.

  5. 5. Track and Refine

    We watch rankings and clicks for each page and adjust the ones that stall.

Pricing

How Much Does On-Page SEO Cost in the UK?

On-page SEO in the UK usually costs £500 to £2,000 a month, depending on how many pages are worked on. These are our starting prices.

On-Page SEO packages and what each includes
StarterFrom £500/monthUp to 5 pages a monthMost popularGrowthFrom £1,000/monthUp to 12 pages a monthScaleFrom £2,000/month25+ pages a month
Keyword research and mappingIncludedIncluded
Title tags and meta descriptionsIncludedIncluded
Internal linkingIncludedIncluded
Pages optimised per month525+
Copy rewritesNot includedIncluded
New page briefsNot includedIncluded
Schema markup on optimised pagesNot includedIncluded
Get a quote Get a quote

A one-off keyword map and on-page review for up to 20 pages costs from £600. Prices exclude VAT.

What drives the cost

01Pages per month

The more pages we rewrite each month, the higher the fee.

02Copywriting

Full rewrites cost more than updating titles and headings.

03Competition

Crowded markets need deeper pages to compete.

04Approvals

Regulated sectors need extra review time for every page.

Every month

What You Get Every Month

Every month you see which pages we changed, what we changed and how each one is performing.

  • Monthly page report

    Rankings, clicks and click-through rate for every page we worked on.

  • Change log

    A record of every title, heading and paragraph we changed, with the date.

Illustration of a on-page seo report with traffic, enquiries and keyword positions
  • Call with your SEO lead

    A monthly call to review results and agree the next batch of pages.

  • 3-month minimum, then rolling

    After the first three months you can stop with 30 days’ notice.

Industries

Industries We Help Rank

We have run on-page seo for businesses in these sectors, so we already know how their customers search.

  • Trades and home servicesPlumbers, electricians, heating and roofing firms
  • AccountantsPractices competing for local and specialist searches
  • Law firmsSolicitors and legal services with high-value enquiries
  • PropertyEstate agents, lettings and property developers
  • Healthcare and clinicsDental, aesthetics, physio and private clinics
  • Retail and ecommerceOnline shops selling across the UK and abroad
  • ConstructionBuilders, contractors and building suppliers
  • Education and trainingTraining providers, tutors and schools
Why CodeCrackers

Why Choose CodeCrackers as Your On-Page SEO Agency

We write for your customers first and search engines second, and we can show you why each change was made.

Talk to our On-Page SEO team
  • 01
    Writers who know SEO

    Copy that reads naturally and still targets the right searches.

  • 02
    Every change tracked

    You can see the before and after for each page we touch.

  • 03
    No long lock-in

    Three months to start, then month to month.

  • 04
    UK account management

    One named SEO lead who knows your business.

FAQs

On-Page SEO FAQs

Short answers to common questions about on-page SEO.

Still have a question?

Send it to us. A specialist, not a salesperson, will reply within one working day.

Ask our SEO team

On-page SEO is everything you change on the page itself to help it rank: the title tag, headings, body copy, images, internal links, meta description and structured data. It is different from technical SEO, which deals with the site as a whole, and off-page SEO, which deals with links and mentions elsewhere.

FREE AUDIT

Get a Free On-Page SEO Review

Send us your website and the pages you most want to rank. We will check them against the searches your customers make and show you what to change.

  • Review of your top 5 pages
  • Keyword gaps vs. competitors
  • Pages competing with each other
  • Rewrite suggestions

Enquire about On-Page SEO