Why A+ Content Matters on Amazon UK
Many shoppers scroll down before they buy, especially on mobile. If they find a wall of supplier text, they leave. If they find clear images that answer their questions, they add to basket.
AMAZON A+ CONTENT / EBC
Amazon A+ Content Design for UK Brands
A+ content is the section below the bullet points where your brand can show the product properly: comparison charts, close-ups, lifestyle images and your story. Done well, it answers questions before shoppers ask them. We plan, write and design it for you.
- Basic and Premium A+
- Comparison charts
- Designed in-house
AMAZON.CO.UK SPECIALISTS
Amazon A+ Content Experts for UK Sellers and Brands
A+ content used to be called Enhanced Brand Content, or EBC. It is free for Brand Registered sellers, and most listings still do not use it well.
Designed for British Shoppers
Our designers and writers are based in Milton Keynes and work with brands in Stony Stratford, Olney, Birmingham, London and across the UK. We design for UK buyers, with UK sizes, spellings and references.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
SOUND FAMILIAR?
Why Most Amazon A+ Content Doesn’t Help Sales
Having A+ content is easy. Having A+ content that sells is less common.
Repeating the Bullet Points
Many A+ sections just repeat the bullets with nicer fonts. Shoppers learn nothing new and keep scrolling.
Text That’s Unreadable on Mobile
Small text inside images looks fine on a laptop and impossible to read on a phone, where most UK Amazon shopping happens.
No Comparison Chart
Without a chart linking your other products, shoppers who want a different size or model leave to look elsewhere, often at a competitor.
Is Your A+ Content Working? Get a Free A+ Review
Send us an ASIN and we will tell you what to keep, what to cut and what to add.
THE BASICS
What Is an Amazon A+ Content Service?
Creating A+ Content Yourself vs with an Expert
| On your own | With us | |
|---|---|---|
| Plan | Fill the modules in order | Built around buyer questions |
| Design | Templates and stock images | Custom design for your brand |
| Mobile | Often an afterthought | Designed for phones first |
| Approval | Rejections and resubmits | Built to Amazon’s rules |
Basic A+ vs Premium A+ Content
| Basic A+ | Premium A+ | |
|---|---|---|
| Who can use it | All Brand Registered sellers | Brands that meet Amazon’s criteria |
| Modules | Up to 5 standard modules | Up to 7, wider and richer |
| Extras | Images and text | Video, hotspots, carousels |
| Best suited to | Clear product information | Richer brand storytelling |
WHY IT PAYS
Benefits of Professional Amazon A+ Content
A Higher Conversion Rate
Answering questions with clear images helps more visitors decide to buy, which usually shows up in your unit session percentage.
Fewer Returns and Bad Reviews
When people know exactly what they are buying, fewer are disappointed when it arrives.
More Sales Across Your Range
Comparison charts send shoppers to your other products instead of a competitor’s.
WHAT YOU GET
What’s Included in Our Amazon A+ Content Service
From the plan to Amazon approval.
Buyer Question Research
Reviews and questions read to find what shoppers want to know before they buy.
Module Plan and Wireframe
A module-by-module plan showing what goes where and why.
Copywriting in British English
Short, clear copy that adds to the bullets instead of repeating them.
Custom Image Design
Lifestyle images, close-ups, infographics and icons designed for your brand.
Comparison Charts
Charts linking your related products so shoppers stay in your range.
Brand Story Module
A brand story carousel that introduces your brand and links to your other products.
Upload and Approval
Uploaded in Seller Central, checked against Amazon’s rules and fixed if rejected.
A+ CONTENT STRATEGY
A+ Content Strategy: Designing for Mobile Shoppers
Most UK Amazon visits are on phones. A+ content has to work on a small screen first.
01
Mobile-First Module Design
We keep text in images large and short, use clear icons and test every module on a phone before upload. If something cannot be read at phone size, it does not go in.
- Large, short image text
- Clear icons
- Tested on mobile
- Fast-loading images
02
Comparison Charts and Cross-Selling
A good comparison chart helps the shopper choose the right product from your range and keeps them away from competitors’ listings. It is one of the most useful modules for brands with several products.
- Up to six products
- Key differences only
- Clear “best for” labels
- Links to each listing
Let’s Design Your A+ Content
Book a call and tell us about your products. We will suggest a module plan.
HOW WE WORK
Our Amazon A+ Content Process
Five steps from research to approved content.
Product and Review Research
We study your product, competitors and buyer questions.
Module Plan and Copy
We plan each module and write the copy for your approval.
Design
Our designers create the images, icons and charts.
Upload and Approval
We upload the content and handle any Amazon feedback.
Review and Test
We check conversion rate and test new versions where possible.
YOUR TIMELINE
A+ Content Timeline: What to Expect Week by Week
Most A+ projects are live within three weeks.
Week 1: Plan and Copy
- Research and module plan
- Copy written
- Plan approved
Week 2: Design
- Images and icons designed
- Charts built
- Your feedback included
Weeks 3 to 6: Live and Measured
- Uploaded and approved
- Conversion tracked
- Tests planned
WHY CODECRACKERS
Why UK Brands Choose Us for Amazon A+ Content
Real Amazon Seller Experience
We design A+ content for what sells on Amazon, not just what looks nice in a portfolio.
One Dedicated A+ Content Manager
One person plans your content and works with our designers so you do not have to.
Transparent Reporting from Day One
You approve every module, and see conversion data before and after it goes live.
REAL RESULTS
Amazon A+ Content Results and Client Reviews
One of these UK brands saw conversion rate rise by 28% after new A+ content and listing work.
Revenue up 129% in 90 days
+129%Revenue in 90 days
12.4%Conversion rate, up from about 7.5%
PPC restructured, listings improved and budget focused on the two strongest products.
Read the case studySales up 32%, conversion up 28%
+32%Sales growth
+28%Conversion rate
Listing optimisation, Amazon SEO, PPC management and new A+ content.
Read the case studyLive in 7 days, 70% Buy Box share
7 daysTo go live
70%Buy Box share
Authorised suppliers, compliance checks and Buy Box analysis for a new wholesale account.
Read the case study“My Seller Central account used to be a source of constant headaches. The CodeCrackers team completely took over our FBA logistics, inventory forecasting, and compliance. They literally turned chaos into profit. Sales are up 30%, and my time spent worrying about Amazon is now zero.”
Want Results Like These? Book Your Free Call
WHO WE WORK WITH
Who Our Amazon A+ Content Service Is For
Brands With No A+ Content Yet
You have Brand Registry but your listings still end after the bullet points.
Brands With Several Products
You want comparison charts and a brand story that tie your range together.
Brands Eligible for Premium A+
You meet Amazon’s criteria and want video and richer modules.
PRICING
How Much Does Amazon A+ Content Cost in the UK?
Fixed prices per ASIN, excluding VAT. Photography is quoted separately.
What’s Included in Our A+ Content Packages
| Feature | Basic A+ | Premium A+ | Brand Pack |
|---|---|---|---|
| Buyer question research | |||
| Module plan and copy | |||
| Custom image design | |||
| Comparison chart | |||
| Brand story module | – | ||
| Video and interactive modules | – | – | |
| Consistent design across a range | – | – |
A+ Content Budget: Photography and Product Costs
A+ content is free to publish for Brand Registered sellers. You may need extra lifestyle photography. Use our free FBA calculator if you plan to change your price alongside new content.
- Brand Registry (free)
- Lifestyle photography
- Product video for Premium A+
- Any price changes
FAQs
Amazon A+ Content: Frequently Asked Questions
FREE PLAN
Start Your Amazon A+ Content Today
Send us your ASINs and we will reply with a free module plan and a fixed quote.
- Module plan
- Buyer questions answered
- Mobile-first design
- Fixed quote
Get your free plan
Four quick details. No obligation.