UGC Creator Sourcing
Vetted UGC creators who match your customers in age, style and setting.
Get a quoteUser-Generated Content Campaigns · UK
User-Generated Content Campaigns Agency in the UK That Drives Real Sales
UGC is content made by real people, often filmed on a phone, showing your product in everyday life. It feels like a recommendation, not an advert, which is why it so often outperforms studio ads on TikTok, Instagram and Facebook. We brief vetted UGC creators, review every draft and deliver videos with several hooks you can test. Usage rights cover your ads, social and website, and creators do not need a big following, just the skill to make content people trust.
- UGC videos
- Photo sets
- Hook variations
- Ad-ready edits
- TikTok
- Meta Ads
- 2.8%UGC ad click-through rate, example
- 3Hooks per video as standard
- 12 moUsage rights for ads
The problem
Is Your Influencer Marketing Delivering More Than Reach?
Brands turn to UGC when their ads stop working. These are the usual reasons.
Authenticity01Studio Ads Look Like Ads
Polished brand videos are easy to spot and easy to skip. Click-through rates fall and costs rise.
How we fix itReal people, real settings and phone-shot video that feels native to the feed.
Testing02One Video, One Hook
A single version of each ad means you never learn which opening stops the scroll.
How we fix itEvery video comes with three different hooks to test.
Rights03Content Can’t Be Used in Ads
Creator posts look great, but nobody agreed the rights to run them as paid ads.
How we fix itUsage rights for paid ads, social and website agreed upfront.
Volume04Ads Run Out of Fresh Content
Ads fatigue in a couple of weeks and there is nothing new to replace them.
How we fix itA steady monthly batch of new UGC, so ads always have fresh creative.
What we do
Plan a UGC campaign Our User-Generated Content Campaigns Services
UGC made for performance: briefed, reviewed and delivered ready to run.
Scripts and Briefs
Scripts with hooks, key points and calls to action, based on what sells in your category.
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UGC Video Production
Testimonials, unboxings, how-tos and problem-solution videos filmed by creators.
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Hook Variations and Ad Edits
Multiple hooks, lengths and captions per video, cut for each ad platform.
Get a quoteUsage Rights and Whitelisting
Rights for paid ads, plus whitelisting so ads can run from the creator’s handle.
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Smaller budgets
User-Generated Content Campaigns for Small Brands
UGC is one of the most affordable ways for small brands to get content that sells. Typical starting budgets, including creator fees:
UGC test packFrom £750
Six videos from three creators to find what works.
- 6 videos
- 3 hooks each
- 6 months usage
Most chosenUGC monthlyFrom £1,500 / month
Ten new videos a month to keep ads fresh.
- 10 videos
- Photo set
- 12 months usage
UGC and whitelistingFrom £2,800 / month
Monthly UGC plus ads run through creators’ handles.
- 15 videos
- Whitelisting
- Ad performance report
Results
View all case studies User-Generated Content Campaigns Results
UGC we have produced. Figures come from the brands’ ad accounts.
Brand Name: Cost per Purchase Down X% With UGC
- -X%Cost per purchase
- X%CTR
- XVideos
Example layout only. Verified client results and campaign details are required before publishing this case study.
Brand Name: ROAS From X to Y on TikTok Ads
- YxROAS
- XmViews
- XHooks tested
Example layout only. Verified client results and campaign details are required before publishing this case study.
Brand Name: Product Page Conversion Up X%
- +X%Conversion
- XPhotos
- XVideos
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our User-Generated Content Campaigns Process
A simple, repeatable process for a steady flow of content.
1Brief and AnglesProduct, audience and the angles to test agreed.
2Choose CreatorsUGC creators shortlisted for you to approve.
3Ship and ScriptProducts sent and scripts agreed.
4Film and ReviewDrafts reviewed and revised before delivery.
5Deliver and TestFinal edits with hooks, ready for your ads.
Pricing
How Much Do User-Generated Content Campaigns Cost in the UK?
UGC is priced per video rather than by follower count. These are typical UK creator rates, plus our management fee.
Typical UK UGC creator rates
| Content | Length | Typical creator fee | Usage | Best for |
|---|---|---|---|---|
| Single UGC video | 15–30 seconds | £100 – £300 | Organic | Social posts |
| Video with 3 hooks | 15–30 seconds | £250 – £600 | Paid ads | Ad testing |
| Photo set | 5–10 images | £75 – £250 | All channels | Product pages |
| Paid usage rights | 6–12 months | +30% – 100% | Paid ads | Running as ads |
Our management fee
UGC packFrom £400 per packUp to 6 videos
- Creator sourcing
- Scripts and briefs
- Draft reviews
Most popularUGC monthlyFrom £600 per monthUp to 15 videos a month
- Monthly batch
- Ad edits
- Performance notes
UGC and adsFrom £950 per monthUGC plus whitelisted ads
- Whitelisting
- Ad testing
- Monthly report
Creator fees and products are separate. Prices exclude VAT.
Included
What’s Included in Every UGC Campaign
Every UGC batch comes with these as standard.
- Creator shortlistVetted UGC creators for your approval.
Creator agreementsDeliverables, deadlines and rights in writing.- Scripts and briefsHooks, key points and shot lists.
- Usage rightsPaid ad, social and website rights agreed.
ASA-compliant claimsScripts checked for claims you can back up.
Raw files and editsFinal edits plus raw footage for future use.
Industries
Industries We Run Influencer Campaigns For
We know which creators these audiences trust, and what kind of content makes them buy.
Beauty and skincare
Fashion and retail
Health and wellness
Fitness and sport
Home and interiors
Food and drink
Education and apps
B2B and SaaS
Why CodeCrackers
Why Choose CodeCrackers as Your UGC Agency
We make UGC for performance first, because that is where it earns its money.
- Vetted creators
Creators who look and sound like your customers.
- Built for testing
Hooks and lengths ready for ad tests.
- Usage rights secured
Every video cleared for paid ads.
Used in paid adsOur ads team runs and tests the content.
FAQs
User-Generated Content Campaigns FAQs
Short answers to common questions about UGC.
Still have a question?
Ask us. An influencer specialist will reply within one working day.
Plan a UGC campaign
START HERE
Plan Your UGC Campaign
Tell us your product and where you want to use the content. We will suggest angles, example creators and a price for your first batch.
- Content angles to test
- Example UGC creators
- Price for the first batch
- Usage rights plan