Influencer Campaign Management · UK

Influencer Campaign Management Agency in the UK That Drives Real Sales

Running an influencer campaign means juggling dozens of creators, deadlines, drafts, contracts and invoices. We run the whole thing for you. We plan the campaign around a sales goal and choose and contract the creators. Every creator gets a clear brief, every draft is approved before it posts, and every post carries a proper #ad label. You get one point of contact, one timeline and one report showing what the campaign sold.

Plan an influencer campaign See campaign results
  • Campaign strategy
  • Creator contracts
  • Content approval
  • ASA compliance
  • Instagram
  • TikTok
  • YouTube
Illustration of an influencer campaign board with ten creators moving from briefed to filming, approved and live
  • 10Creators per typical campaign
  • 4–6 wksFrom brief to report
  • 18/20Drafts approved first time
The problem

Is Your Influencer Marketing Delivering More Than Reach?

Most campaigns fail in the running, not the idea. These are the problems we see most.

Illustration of a influencer campaign management review showing the four problems on this page
  1. Briefs01

    Briefs Are Too Vague

    Creators are told to “post about the product”. Every post says something different, and none of them sells.

    How we fix itWe write one clear brief per campaign with the message, examples and must-haves.
  2. Timing02

    Deadlines Slip and Posts Go Out Late

    Half the creators post after the launch date, so the campaign never builds momentum.

    How we fix itEvery creator signs up to dates, and we chase drafts before they are late.
  3. Approval03

    Off-Brand Posts Go Live

    Without an approval step, posts go out with wrong claims, old prices or messaging you would never use.

    How we fix itEvery draft is reviewed by us and approved by you before it posts.
  4. Compliance04

    Posts Are Missing #ad Labels

    Undisclosed posts break ASA rules and can lead to complaints, rulings and lost trust.

    How we fix itWe check every post for a clear #ad label at the start of the caption.
What we do

Our Influencer Campaign Management Services

A campaign manager who takes the work off your hands, from the first brief to the final report.

Plan an influencer campaign

Campaign Strategy

Goal, budget, creator mix, platforms and timeline agreed before anything starts.

  • Goals
  • Budget split
  • Timeline
Get a quote

Creator Selection

A shortlist of vetted creators who fit your audience, for you to approve.

  • Shortlist
  • Audience checks
  • Approval
Get a quote

Contracts and Payments

Fees, deliverables, usage rights and exclusivity agreed in writing. We pay creators for you.

  • Contracts
  • Usage rights
  • Payments
Get a quote

Briefs and Content Approval

Clear briefs, draft reviews and your sign-off before any post goes live.

  • Briefs
  • Draft reviews
  • Sign-off
Get a quote

ASA and CMA Compliance

Every post checked for clear #ad disclosure and accurate claims.

  • #ad checks
  • Claims
  • Gifting rules
Get a quote

Launch and Reporting

Posts tracked from launch, with a final report on sales and the best content to reuse.

  • Tracking
  • ROI report
  • Content reuse
Get a quote
Illustration of a starter influencer campaign with five micro-creators, six UGC videos and a budget split
Smaller budgets

Influencer Campaign Management for Small Brands

Small brands get the same managed process, just with fewer creators. These are typical starting budgets, including creator fees.

Test campaignFrom £1,500

Five micro-creators, one product and one month, managed end to end.

  • 5 creators
  • Contracts and briefs
  • Sales report
Plan this
Most chosenLaunch campaignFrom £3,500

Ten creators timed around a product launch or sale.

  • 10 creators
  • Launch timeline
  • Content reuse rights
Plan this
SeasonalFrom £6,000

A bigger push for Christmas, summer or a key sales period.

  • 15–20 creators
  • Mixed tiers
  • Whitelisted ads
Plan this
Results

Influencer Campaign Management Results

Campaigns we have managed. Figures come from the brands’ own shop and ad accounts.

View all case studies
Launch · Beauty

Brand Name: X Sales in the Launch Week

  • XSales
  • XCreators
  • XxROAS

Example layout only. Verified client results and campaign details are required before publishing this case study.

Always-on · Food

Brand Name: Cost per Sale Down X%

  • -X%Cost per sale
  • XMonths
  • XCreators

Example layout only. Verified client results and campaign details are required before publishing this case study.

How we work

Our Influencer Campaign Management Process

The same five steps for every campaign we manage.

  1. 1Brief and Goals

    Goal, budget, audience and key message agreed with you.

  2. 2Creator Shortlist

    Vetted creators presented for your approval.

  3. 3Contracts and Approval

    Contracts signed, briefs sent, drafts approved.

  4. 4Launch

    Posts go live on schedule, checked for #ad.

  5. 5Report and Reuse

    Sales and ROI reported, best content reused.

Start with a brief
Pricing

How Much Does Influencer Campaign Management Cost in the UK?

You pay creator fees plus our management fee. UK agencies typically charge a campaign fee or a percentage of creator spend. These are our starting prices, excluding VAT.

Typical UK creator fees, per post

Creator tierFollowersInstagram post or ReelTikTok videoBest for
Nano1k – 10k£50 – £250£75 – £300Local trust, UGC, product seeding
Micro10k – 50k£250 – £1,000£300 – £1,200Best value for most brands
Mid-tier50k – 500k£1,000 – £4,000£1,200 – £5,000Reach within a niche
Macro500k+£4,000 – £10,000+£5,000+Launches and mass awareness

Our management fee

Single campaignFrom £1,500 per campaignUp to 10 creators
  • Strategy and shortlist
  • Contracts and briefs
  • Final report
Plan my campaign
Most popularAlways-onFrom £1,200 per monthCreators every month
  • Monthly activity
  • Monthly report
  • Priority creators
Plan my campaign
Large campaign15% of creator spendCreator budgets over £15,000
  • Mixed tiers
  • Whitelisted ads
  • Dedicated lead
Plan my campaign

Creator fees, product and ad spend are separate and passed through at cost. Prices exclude VAT.

Included

What’s Included in Every Campaign

Every campaign we manage comes with these as standard.

  • Creator shortlistVetted creators with audience checks, for your approval.
  • ContractsFees, dates, deliverables and exclusivity in writing.
  • Creative briefsOne clear brief, with examples and must-haves.
  • Usage rightsRights to reuse content, agreed before posting.
  • ASA-compliant disclosuresEvery post checked for a clear #ad label.
  • Campaign reportSales, cost per sale and the content worth reusing.
Illustration of a creator brief, contract and report with usage rights, #ad disclosure and sales by creator code
Industries

Industries We Run Influencer Campaigns For

We know which creators these audiences trust, and what kind of content makes them buy.

  • Beauty and skincare
  • Fashion and retail
  • Health and wellness
  • Fitness and sport
  • Home and interiors
  • Food and drink
  • Education and apps
  • B2B and SaaS
Why CodeCrackers

Why Choose CodeCrackers as Your Influencer Campaign Agency

One team runs your campaign from start to finish, so nothing falls between the gaps.

  • One timeline

    Every creator, draft and post on one schedule you can see.

  • Approval on every post

    Nothing goes live without your sign-off.

  • Compliant by default

    Disclosure and claims checked on every post.

  • Tracked sales

    Codes and links on every creator, reported in one place.

FAQs

Influencer Campaign Management FAQs

Short answers to common questions about influencer campaign management.

Still have a question?

Ask us. An influencer specialist will reply within one working day.

Plan an influencer campaign

Strategy, creator selection, outreach, contracts, briefs, draft approval, disclosure checks, payments, launch and reporting. You approve the creators and the content; we do the rest.

START HERE

Plan Your Influencer Campaign

Tell us your product, goal and timing. We will send you a campaign outline with the creators we would use, a timeline and an estimated budget.

  • Campaign outline
  • Example creators
  • Timeline
  • Estimated budget