Influencer Discovery and Outreach · UK

Influencer Discovery and Outreach Agency in the UK That Drives Real Sales

The right creator sells; the wrong one wastes your budget. We find creators whose audience matches your customers, then check every one before we recommend them. That means real followers, a UK audience, genuine engagement and no recent work for your competitors. Then we handle the outreach: personal messages, rate negotiations and replies. You get a shortlist of creators who have already said yes, with their prices and an audience report for each.

Get a creator shortlist See campaign results
  • Creator search
  • Audience quality
  • Fake-follower checks
  • Outreach
  • Rate negotiation
  • Instagram
  • TikTok
Illustration of a creator search with filters, an audience quality report scoring 92 and outreach results
  • 92Average quality score we accept
  • 70%+UK audience required
  • 10Agreed creators from 24 contacted
The problem

Is Your Influencer Marketing Delivering More Than Reach?

Most campaigns go wrong at the very start, with the wrong creators.

Illustration of a influencer discovery and outreach review showing the four problems on this page
  1. Fake followers01

    Creators With Fake Followers

    Bought followers and engagement pods make an account look bigger than it is. You pay for an audience that does not exist.

    How we fix itWe check follower growth, engagement patterns and audience quality before shortlisting.
  2. Location02

    Audiences in the Wrong Country

    A UK creator can have most of their followers abroad. If you only ship in the UK, those views are wasted.

    How we fix itWe only recommend creators with at least 70% UK audience, unless you ask otherwise.
  3. Engagement03

    Engagement That Has Dropped Off

    Followers from years ago, but recent posts get little attention. The audience has moved on.

    How we fix itWe look at recent views and engagement, not follower counts.
  4. Outreach04

    Outreach Gets Ignored

    Generic DMs from a brand account go unanswered, and the good creators never hear about you.

    How we fix itPersonal, specific outreach from our team, followed up properly.
What we do

Our Influencer Discovery and Outreach Services

We find the creators, check them properly and get them to say yes.

Get a creator shortlist

Creator Search

Creators found by niche, audience, location and content style across Instagram, TikTok and YouTube.

  • Niche search
  • Content style
  • Platforms
Get a quote

Audience Quality and Fake-Follower Checks

Audience location, age, gender, real followers and engagement checked for every creator.

  • Fake followers
  • UK audience
  • Demographics
Get a quote

Brand Safety Review

Past content and partnerships reviewed for anything that could embarrass your brand.

  • Past posts
  • Competitor work
  • Tone
Get a quote

Personal Outreach

Tailored messages and follow-ups from our team, not mass DMs.

  • Personal pitches
  • Follow-ups
  • Replies
Get a quote

Rate Negotiation

Fair fees agreed for posts, Stories, usage rights and exclusivity.

  • Fees
  • Usage rights
  • Bundles
Get a quote

Shortlist and Audience Reports

A shortlist of creators who have agreed, with an audience report and price for each.

  • Shortlist
  • Reports
  • Prices
Get a quote
Illustration of a starter influencer campaign with five micro-creators, six UGC videos and a budget split
Smaller budgets

Influencer Discovery and Outreach for Small Brands

If you want to run campaigns yourself but need the right creators, we can just do the finding and vetting.

ShortlistFrom £500

15 vetted creators with audience reports, ready for you to contact.

  • 15 creators
  • Audience reports
  • Contact details
Plan this
Most chosenShortlist and outreachFrom £950

We contact creators and come back with those who have agreed.

  • Personal outreach
  • Rates agreed
  • 5–10 confirmed
Plan this
Creator rosterFrom £1,800

A roster of 30 vetted creators you can use all year.

  • 30 creators
  • Rate card
  • Quarterly refresh
Plan this
Results

Influencer Discovery and Outreach Results

Creator searches we have run. Figures come from audience tools and campaign results.

View all case studies
How we work

Our Influencer Discovery and Outreach Process

A short, focused project that ends with creators ready to work with you.

  1. 1Brief

    Who your customers are, your budget and the creators you like.

  2. 2Search

    We search by niche, audience and location.

  3. 3Vet

    Audience quality, fake followers and brand safety checked.

  4. 4Outreach

    Personal messages, follow-ups and rate negotiation.

  5. 5Shortlist

    Agreed creators with reports and prices, ready to brief.

Start with a brief
Pricing

How Much Does Influencer Discovery and Outreach Cost in the UK?

Discovery and outreach is usually a one-off project fee. Creator fees for the campaign itself are separate; these are the typical UK rates you can expect to pay them.

Typical UK creator fees, per post

Creator tierFollowersInstagram post or ReelTikTok videoBest for
Nano1k – 10k£50 – £250£75 – £300Local trust, UGC, product seeding
Micro10k – 50k£250 – £1,000£300 – £1,200Best value for most brands
Mid-tier50k – 500k£1,000 – £4,000£1,200 – £5,000Reach within a niche
Macro500k+£4,000 – £10,000+£5,000+Launches and mass awareness

Our management fee

ShortlistFrom £500 one-off15 vetted creators
  • Audience reports
  • Fake-follower checks
  • Contact details
Plan my campaign
Most popularShortlist and outreachFrom £950 one-off5–10 confirmed creators
  • Personal outreach
  • Rate negotiation
  • Confirmed list
Plan my campaign
Creator rosterFrom £1,800 one-off30 vetted creators
  • Rate card
  • Brand safety review
  • Quarterly refresh
Plan my campaign

Prices exclude VAT. If you then run the campaign with us, the discovery fee is credited against our management fee.

Included

What’s Included in Every Shortlist

Every creator we put forward comes with the same checks.

  • Creator profileNiche, content style, platforms and recent work.
  • Audience quality reportReal followers, UK audience, age and gender split.
  • Engagement checkRecent views and engagement, not just follower count.
  • Brand safety notesPast partnerships and anything to be aware of.
  • Agreed ratesFees for posts, Stories and usage rights.
  • Ready to contractCreators confirmed and ready to brief.
Illustration of a creator brief, contract and report with usage rights, #ad disclosure and sales by creator code
Industries

Industries We Run Influencer Campaigns For

We know which creators these audiences trust, and what kind of content makes them buy.

  • Beauty and skincare
  • Fashion and retail
  • Health and wellness
  • Fitness and sport
  • Home and interiors
  • Food and drink
  • Education and apps
  • B2B and SaaS
Why CodeCrackers

Why Choose CodeCrackers as Your Influencer Discovery Agency

We say no to more creators than we recommend, which is the point.

  • Strict vetting

    Every creator checked for fake followers and audience fit.

  • UK audiences

    At least 70% UK audience as standard.

  • Personal outreach

    Real conversations that get replies.

  • Fair rates

    Fees benchmarked against UK market rates.

FAQs

Influencer Discovery and Outreach FAQs

Short answers to common questions about finding and vetting influencers.

Still have a question?

Ask us. An influencer specialist will reply within one working day.

Get a creator shortlist

We use creator databases, platform search and our own network, filtered by niche, audience, location and content style. Then we review every profile by hand.

START HERE

Plan Your Influencer Campaign

Tell us who your customers are and the kind of creators you want. We will send you three example creators that fit, with their audience data, so you can see the quality before you commit.

  • 3 example creators
  • Audience quality data
  • Estimated rates
  • Recommended approach