Are micro-influencers better than macro influencers?

For sales, often yes. Micro creators usually have higher engagement and more trust, and cost less, so several micro creators tend to sell more per pound than one macro creator. Macro creators are better for mass awareness.

How much do micro-influencers charge in the UK?

Roughly £250 to £1,000 a post for micro-influencers and £50 to £250 for nano creators. Many nano creators will also post in exchange for products.

How many micro-influencers should we use?

At least five to learn anything useful, and ten to twenty for a proper campaign. Always-on programmes add new creators every month.

Do gifted posts need to be labelled?

Yes. Under CMA guidance, gifted products must be disclosed. If the brand also controls the content or pays the creator, ASA rules require a clear #ad label.

Can micro-influencers work for local businesses?

Yes, very well. Local creators can bring visits to restaurants, salons, gyms and shops, often for a small fee or a free experience.

How do you track sales from many creators?

Each creator gets a unique discount code and tracked link. Reports show sales and cost per sale for every creator.

Micro-Influencer Marketing · UK

Micro-Influencer Marketing Agency in the UK That Drives Real Sales

Micro-influencers, with 10,000 to 50,000 followers, and nano creators, with up to 10,000, have audiences who actually listen to them. Their recommendations feel like advice from a friend, not an advert. We run campaigns with five to fifty of these creators at once. Each is vetted for a real UK audience and given a tracked code, so you get more trust, more content and a lower cost per sale than one big name would give you.

Plan a micro-influencer campaign See campaign results

Nano creators
Micro-influencers
Product seeding
Local creators
Instagram
TikTok

Illustration of 20 micro-creators with their follower counts, combined reach of 245k and a £6.40 cost per sale

4.1%Typical micro engagement rate
245kReach from 20 creators, example
£6.40Cost per sale, example

The problem

Is Your Influencer Marketing Delivering More Than Reach?

These are the reasons brands move from big-name influencers to micro campaigns.

Illustration of a micro-influencer marketing review showing the four problems on this page

Budget01
The Whole Budget Went on One Big Name
One post from a large creator, a spike in views for a day and then nothing. No way to test, no second chance.
How we fix itWe spread the budget across many smaller creators, so you can see who sells and do more of it.
Trust02
Audiences Don’t Trust the Post
Comments call out the sponsored post. Followers of big accounts are used to ads and scroll past.
How we fix itMicro and nano creators have closer audiences who ask questions and buy.
Testing03
Too Few Creators to Learn Anything
Two or three creators are not enough to know what works: the creator, the message or the luck.
How we fix itCampaigns with 10 to 50 creators show which types and messages sell.
Relevance04
No Local or Niche Relevance
National creators reach people who cannot visit your shop or do not care about your niche.
How we fix itWe find creators in your town, region or niche whose audience is your customer.

What we do

Our Micro-Influencer Marketing Services

Micro and nano campaigns at scale, run without the admin landing on you.

Plan a micro-influencer campaign

Micro-Creator Discovery

Creators found and vetted for audience fit, engagement and fake followers.

Vetting
Niche fit
UK audience

Get a quote

Product Seeding

Products sent to creators with a light brief, for honest reviews and unboxings.

Gifting
Unboxings
Reviews

Get a quote

Local Creator Campaigns

Creators in your town or region for restaurants, salons, gyms and shops.

Local creators
Visits
Openings

Get a quote

Campaigns at Scale

Ten to fifty creators managed at once, with one brief and one timeline.

10–50 creators
One brief
One timeline

Get a quote

Codes and Affiliate Links

A unique code and link for every creator, so sales are counted creator by creator.

Discount codes
Affiliate links
Commission

Get a quote

Content Reuse

The best creator posts turned into ads, product page content and emails.

Whitelisting
Ads
Website

Get a quote

Illustration of a starter influencer campaign with five micro-creators, six UGC videos and a budget split

Smaller budgets

Micro-Influencer Marketing for Small Brands

Micro campaigns are the natural starting point for small brands. These are typical starting budgets, including creator fees.

SeedingFrom £750

Products gifted to 10 to 15 nano creators for honest posts.

10–15 creators
Gifting logistics
Post tracking

Plan this

Most chosenMicro starterFrom £1,500

Five paid micro-creators with tracked codes.

5 micro-creators
Posts and Stories
Sales report

Plan this

Micro at scaleFrom £4,000

Twenty creators across nano and micro tiers.

20 creators
Usage rights
Whitelisted ads

Plan this

Results

Micro-Influencer Marketing Results

Micro and nano campaigns we have run. Figures come from the brands’ own shops.

View all case studies

Home · 20 micro-creators

Brand Name: £X Sales at £Y Cost per Sale

£XSales
£YCost per sale
20Creators

Example layout only. Verified client results and campaign details are required before publishing this case study.

Café · Local nano

Brand Name: X New Customers in One Month

XNew customers
XCreators
XkReach

Example layout only. Verified client results and campaign details are required before publishing this case study.

Skincare · Seeding

Brand Name: X Posts From Y Gifted Creators

XPosts
YGifted
X%Engagement

Example layout only. Verified client results and campaign details are required before publishing this case study.

How we work

Our Micro-Influencer Marketing Process

Built for running many small creators at once without it getting messy.

1Brief and Goals
Goal, audience, product and the number of creators.
2Find and Vet
Micro and nano creators checked for audience fit.
3Seed or Contract
Products sent or fees agreed, with codes for each creator.
4Go Live
Posts approved, labelled and published on schedule.
5Report and Scale
Top sellers identified, and the next wave planned.

Start with a brief

Pricing

How Much Does Micro-Influencer Marketing Cost in the UK?

Micro and nano creators cost far less per post than larger creators. These are typical UK fees per post, plus our management fee.

Typical UK creator fees, per post

Typical UK creator fees, per post
Creator tier	Followers	Instagram post or Reel	TikTok video	Best for
Nano	1k – 10k	£50 – £250	£75 – £300	Local trust, UGC, product seeding
Micro	10k – 50k	£250 – £1,000	£300 – £1,200	Best value for most brands
Mid-tier	50k – 500k	£1,000 – £4,000	£1,200 – £5,000	Reach within a niche
Macro	500k+	£4,000 – £10,000+	£5,000+	Launches and mass awareness

Our management fee

Seeding campaignFrom £500 per campaign10–15 gifted nano creators

Creator search
Gifting logistics
Post report

Plan my campaign

Most popularMicro campaignFrom £1,200 per campaignUp to 20 paid creators

Vetting and contracts
Codes per creator
ROI report

Plan my campaign

Always-on microFrom £950 per monthNew creators every month

Monthly creator wave
Content reuse
Monthly report

Plan my campaign

Creator fees and products are separate. Prices exclude VAT.

Included

What’s Included in Every Campaign

Every micro campaign comes with these as standard.

Vetted creator listEach creator checked for real followers and UK audience.
Simple agreementsClear terms for gifted and paid creators.
Light-touch briefsEnough direction to stay on message, room for honesty.
Usage rightsRights to reuse the best content in your ads.
ASA-compliant disclosures#ad or #gifted labels checked on every post.
Creator-by-creator reportSales, clicks and engagement for each creator.

Illustration of a creator brief, contract and report with usage rights, #ad disclosure and sales by creator code

Industries

Industries We Run Influencer Campaigns For

We know which creators these audiences trust, and what kind of content makes them buy.

Beauty and skincare
Fashion and retail
Health and wellness
Fitness and sport
Home and interiors
Food and drink
Education and apps
B2B and SaaS

Why CodeCrackers

Why Choose CodeCrackers as Your Micro-Influencer Agency

Micro campaigns only work if the creators are right and the admin is handled. We do both.

Vetted creators
Real UK audiences, checked one by one.
Scale without the admin
Dozens of creators, managed in one place.
Tracked sales
A code and link for every creator.
Content reused in ads
The best posts turned into ads that sell.

Plan a micro-influencer campaign

FAQs

Micro-Influencer Marketing FAQs

Short answers to common questions about micro-influencer marketing.

Still have a question?

Ask us. An influencer specialist will reply within one working day.

Plan a micro-influencer campaign

A creator with roughly 10,000 to 50,000 followers. Nano-influencers have around 1,000 to 10,000. Both usually have closer, more engaged audiences than large creators.

START HERE

Plan Your Micro-Influencer Campaign

Tell us what you sell and where your customers are. We will send you example micro-creators who fit, with an estimated cost and reach.

Example creators
Estimated reach
Budget plan
Tracking setup

Micro-Influencer Marketing Agency in the UK That Drives Real Sales

Is Your Influencer Marketing Delivering More Than Reach?

The Whole Budget Went on One Big Name

Audiences Don’t Trust the Post

Too Few Creators to Learn Anything

No Local or Niche Relevance