Influencer Marketing · UK

Influencer Marketing Agency in the UK That Drives Real Sales

We run influencer campaigns for UK brands with nano, micro and mid-tier creators on Instagram, TikTok and YouTube, plus UGC creators who make content for your own ads. Every creator is checked for fake followers and a real UK audience before we approach them. Every post gets its own code or tracked link, so you can see which creators sell. You keep the content, with rights agreed upfront, so it can run in your ads long after the campaign ends.

Plan an influencer campaign See campaign results
  • Nano creators
  • Micro-influencers
  • Mid-tier creators
  • UGC creators
  • Instagram
  • TikTok
  • YouTube
Illustration of three creators posting for a brand with #ad labels, sales by creator discount code and a 5.2x campaign return
  • 5.2xCampaign ROAS, home brand example
  • 96%Real followers, minimum we accept
  • 100%Posts checked for #ad
The problem

Is Your Influencer Marketing Delivering More Than Reach?

Views and likes are easy to buy. Sales are not. These are the four reasons most campaigns we review fall short, and what we do instead.

Illustration of a influencer marketing review showing the four problems on this page
  1. Tracking01

    You Pay for Posts but Can’t Track the Sales

    Creators post, the views look good, but nobody can say how many orders came from it. The next campaign is a guess.

    How we fix itEvery creator gets a unique code and tracked link, tied to GA4 and your shop.
  2. Fit02

    The Creators Don’t Match Your Audience

    Big follower counts with audiences abroad, the wrong age group or a large share of fake followers. The content reaches people who will never buy.

    How we fix itWe check audience location, age and follower quality before anyone is approached.
  3. Time03

    Finding and Managing Creators Takes Too Much Time

    Hours of searching, dozens of DMs, chasing drafts and invoices. Campaigns stall because nobody has the time to run them.

    How we fix itWe handle the search, outreach, contracts, briefs, approvals and payments.
  4. Content reuse04

    Campaigns End and the Content Is Never Used Again

    Great videos run once on a creator’s feed and disappear, because nobody agreed the rights to reuse them.

    How we fix itUsage rights are agreed upfront, so content can run in your ads, site and emails.
What we do

Our Influencer Marketing Services

Everything you need to run influencer marketing properly, from picking the right creators to proving what they sold. Each service has its own page.

Plan an influencer campaign
Illustration of a starter influencer campaign with five micro-creators, six UGC videos and a budget split
Smaller budgets

UGC and Micro-Influencer Marketing for Small Brands

You do not need a celebrity budget. For smaller brands, a handful of micro-creators and a set of UGC videos usually beat one big name: more trust, more content and a cost you can measure. These are typical starting budgets, including creator fees.

UGC starterFrom £750

Six UGC videos from three creators, ready to use in your ads and social.

  • 6 videos with hook variations
  • Usage rights for 6 months
  • Briefs and revisions
Plan this
Most chosenMicro starterFrom £1,500

Five micro-creators post about your product, each with a tracked code.

  • 5 vetted micro-creators
  • Posts and Stories
  • Sales tracking
Plan this
Always-onFrom £2,500 / month

A steady flow of creators and UGC every month, building sales over time.

  • 8–10 creators a month
  • Monthly UGC batch
  • Monthly ROI report
Plan this
Results

Influencer Campaign Results

Campaigns we have run for UK brands. Figures come from the brands’ own shop and ad accounts.

View all case studies
Home and interiors · Micro

Brand Name: £X in Sales at Y ROAS

  • £XSales
  • YxROAS
  • XCreators

Example layout only. Verified client results and campaign details are required before publishing this case study.

How we work

Our Influencer Marketing Process

Five steps, the same for every campaign, so you always know where things stand.

  1. 1Brief and Goals

    We agree the goal, budget, audience and the message creators should get across.

  2. 2Creator Shortlist

    Vetted creators with audience and fake-follower checks, for you to approve.

  3. 3Contracts and Content Approval

    Fees, usage rights and #ad disclosure agreed, and every draft approved before posting.

  4. 4Campaign Launch

    Posts go live on schedule, with codes and links tracked from the first day.

  5. 5Reporting and Content Reuse

    Sales and ROI reported, and the best content reused in your ads.

Start with a brief
Pricing

How Much Does Influencer Marketing Cost in the UK?

The cost depends mostly on the creators you choose. Creator fees are paid on top of our management fee and passed through at cost. These ranges come from published 2026 UK rate guides and are indicative.

Typical UK creator fees, per post

Creator tierFollowersInstagram post or ReelTikTok videoBest for
Nano1k – 10k£50 – £250£75 – £300Local trust, UGC, product seeding
Micro10k – 50k£250 – £1,000£300 – £1,200Best value for most brands
Mid-tier50k – 500k£1,000 – £4,000£1,200 – £5,000Reach within a niche
Macro500k+£4,000 – £10,000+£5,000+Launches and mass awareness

Our management fee

CampaignFrom £1,500 per campaignOne campaign, up to 10 creators
  • Strategy and creator shortlist
  • Contracts and briefs
  • Final ROI report
Plan my campaign
Most popularAlways-onFrom £1,200 per monthOngoing creators every month
  • Monthly creator activity
  • Ambassador management
  • Monthly report and call
Plan my campaign
Large campaigns15% of creator spendCreator budgets over £15,000
  • Mid-tier and macro creators
  • Whitelisted ads
  • Dedicated campaign lead
Plan my campaign

Prices exclude VAT. Creator fees, product and paid ad spend are separate. Usage rights for paid ads can add to a creator’s fee, and we agree them upfront.

Included

What’s Included in Every Campaign

Whatever the size of the campaign, these come as standard.

  • Creator shortlistVetted creators with audience and fake-follower checks, for your approval.
  • ContractsFees, deliverables, deadlines and exclusivity agreed in writing.
  • Creative briefsClear briefs with the message, do’s and don’ts, and examples.
  • Usage rightsRights to reuse content in your ads, site and emails, agreed upfront.
  • ASA-compliant disclosuresEvery post checked for a clear #ad label before it goes live.
  • Campaign reportReach, clicks, sales, cost per sale and the best content to reuse.
Illustration of a creator brief, contract and report with usage rights, #ad disclosure and sales by creator code
Industries

Industries We Run Influencer Campaigns For

We know which creators these audiences trust, and what kind of content makes them buy.

  • Beauty and skincare
  • Fashion and retail
  • Health and wellness
  • Fitness and sport
  • Home and interiors
  • Food and drink
  • Education and apps
  • B2B and SaaS
Why CodeCrackers

Why Choose CodeCrackers as Your Influencer Agency

We treat influencer marketing as a sales channel, with the same tracking and reporting as paid ads.

  • Vetted creators

    Every creator checked for real followers and a UK audience that fits.

  • Tracked sales

    Codes, links and whitelisted ads show exactly what each creator sold.

  • Usage rights secured

    Content rights agreed upfront, so you can keep using it.

  • Content reused in paid ads

    Our ads team turns the best creator content into ads that sell.

FAQs

Influencer Marketing FAQs

Straight answers to the questions brands ask us most.

Still have a question?

Ask us. An influencer specialist will reply within one working day.

Plan an influencer campaign

Creator fees depend on size. As a rough guide, UK nano creators charge about £50 to £250 a post, micro-influencers £250 to £1,000, mid-tier £1,000 to £4,000 and macro creators £4,000 or more. Our management fee starts at £1,500 per campaign. Many small brands start with £1,500 to £3,000 in total.

START HERE

Plan Your Influencer Campaign

Tell us what you sell, who buys it and your rough budget. We will come back within one working day with the type of creators we would use, example profiles and an estimated cost.

  • Creator types and platforms
  • Example creator profiles
  • Estimated budget and reach
  • How sales will be tracked