Influencer Campaign Reporting · UK

Influencer Campaign Reporting Agency in the UK That Drives Real Sales

Views and likes do not pay the bills. We set up tracking so every creator’s sales can be counted. That means a unique discount code and tracked link for each creator, linked to GA4 and your shop, plus measurement for whitelisted ads run through their handles. After each campaign, or every month, you get a clear report covering sales, cost per sale and return on spend by creator. It shows which content to reuse and who to work with again.

Get an ROI report See campaign results
  • Discount codes
  • Tracked links
  • GA4
  • Shopify
  • Whitelisted ads
  • Cost per sale
Illustration of an influencer ROI report with revenue, spend and ROAS, sales by creator code and whitelisted ad results
  • 5.2xROAS shown per creator, example
  • £5.90Cost per sale, example
  • 100%Creators with their own code
The problem

Is Your Influencer Marketing Delivering More Than Reach?

If you cannot prove what influencer marketing sells, it is the first budget to be cut.

Illustration of a influencer campaign reporting review showing the four problems on this page
  1. Reporting01

    Reports Show Reach, Not Sales

    You get screenshots of views and likes, but no figure for revenue or orders.

    How we fix itReports built around sales, cost per sale and ROAS.
  2. Codes02

    Creators Share the Same Code

    One code for everyone means you cannot tell which creator sold and which did not.

    How we fix itA unique code and link for every creator.
  3. Links03

    Clicks Show Up as “Direct”

    Links without tracking parameters hide where visitors came from, so sales are credited to the wrong channel.

    How we fix itUTM-tagged links, tracked in GA4 and your shop.
  4. Paid04

    Whitelisted Ads Aren’t Measured

    Ads run through creators’ handles are reported separately or not at all.

    How we fix itWhitelisted ad results included in the same report.
What we do

Our Influencer Campaign Reporting Services

Tracking set up before the campaign starts, and reporting that shows what it was worth.

Get an ROI report

Discount Codes and Affiliate Links

A unique code and link for every creator, set up in your shop or affiliate platform.

  • Shopify
  • WooCommerce
  • Affiliate tools
Get a quote

UTM Tracking and GA4

Tagged links and GA4 reports that show visits and sales from each creator.

  • UTM links
  • GA4
  • Channel groups
Get a quote

Whitelisted Ad Reporting

Results from ads run through creators’ handles, alongside organic posts.

  • Spark Ads
  • Partnership ads
  • ROAS
Get a quote

Creator Performance Scoring

Each creator ranked by sales, cost per sale, engagement and content quality.

  • Rankings
  • Cost per sale
  • Re-book list
Get a quote

Campaign and Monthly Reports

Clear reports after each campaign, or monthly for always-on programmes.

  • ROI
  • Top content
  • Next steps
Get a quote

Content Reuse Recommendations

The best-performing posts flagged for ads, product pages and emails.

  • Top posts
  • Ad candidates
  • Rights check
Get a quote
Illustration of a starter influencer campaign with five micro-creators, six UGC videos and a budget split
Smaller budgets

Influencer Campaign Reporting for Small Brands

Even small campaigns should be measured. If you run creators yourself, we can just set up the tracking and report.

Tracking setupFrom £350

Codes, links and GA4 set up for up to 20 creators.

  • Unique codes
  • UTM links
  • GA4 setup
Plan this
Most chosenCampaign reportFrom £500

Tracking plus a full ROI report after your campaign.

  • Tracking setup
  • ROI report
  • Creator rankings
Plan this
Monthly reportingFrom £300 / month

Ongoing tracking and a monthly report.

  • Monthly report
  • New creator codes
  • Content picks
Plan this
Results

Influencer Campaign Reporting Results

Reporting we have set up. Figures come from the brands’ shops, GA4 and ad accounts.

View all case studies
Beauty · Whitelisting

Brand Name: Whitelisted Ads at Y ROAS

  • YxROAS
  • X%CTR
  • XAds

Example layout only. Verified client results and campaign details are required before publishing this case study.

How we work

Our Influencer Campaign Reporting Process

Tracking is set up before the first post, so nothing is missed.

  1. 1Agree KPIs

    Sales, leads or sign-ups, and the target cost per result.

  2. 2Set Up Codes

    Unique codes and links for every creator.

  3. 3Connect Tracking

    GA4, your shop and ad accounts linked.

  4. 4Track Live

    Results monitored while the campaign runs.

  5. 5Report

    ROI by creator, top content and next steps.

Start with a brief
Pricing

How Much Does Influencer Campaign Reporting Cost in the UK?

Reporting is included in our managed campaigns. On its own it is priced as a setup and report fee. Creator fees for the campaign are separate; these are typical UK rates for reference.

Typical UK creator fees, per post

Creator tierFollowersInstagram post or ReelTikTok videoBest for
Nano1k – 10k£50 – £250£75 – £300Local trust, UGC, product seeding
Micro10k – 50k£250 – £1,000£300 – £1,200Best value for most brands
Mid-tier50k – 500k£1,000 – £4,000£1,200 – £5,000Reach within a niche
Macro500k+£4,000 – £10,000+£5,000+Launches and mass awareness

Our management fee

Tracking setupFrom £350 one-offUp to 20 creators
  • Codes and links
  • GA4 setup
  • Shop tracking
Plan my campaign
Most popularCampaign reportFrom £500 per campaignSetup and full ROI report
  • Creator rankings
  • Top content
  • Recommendations
Plan my campaign
Monthly reportingFrom £300 per monthAlways-on programmes
  • Monthly report
  • New codes
  • Whitelisted ads
Plan my campaign

Reporting is included free in every campaign we manage. Prices exclude VAT.

Included

What’s Included in Every Report

Every influencer report we deliver includes these.

  • Sales by creatorOrders and revenue for each code and link.
  • Cost per sale and ROASWhat each creator cost and returned.
  • Traffic and clicksVisits and engagement from tracked links.
  • Whitelisted ad resultsPaid results from creators’ handles.
  • Content to reuseThe best posts to run as ads or on your site.
  • Next stepsWho to re-book, who to drop and what to try next.
Illustration of a creator brief, contract and report with usage rights, #ad disclosure and sales by creator code
Industries

Industries We Run Influencer Campaigns For

We know which creators these audiences trust, and what kind of content makes them buy.

  • Beauty and skincare
  • Fashion and retail
  • Health and wellness
  • Fitness and sport
  • Home and interiors
  • Food and drink
  • Education and apps
  • B2B and SaaS
Why CodeCrackers

Why Choose CodeCrackers as Your Influencer Reporting Agency

We measure influencer marketing like any other sales channel, so you can compare it fairly.

  • Tracked sales

    Every creator measured on what they sold.

  • Proper attribution

    Links, codes and GA4 working together.

  • Paid and organic together

    Whitelisted ads in the same report.

  • Clear next steps

    Reports that tell you what to do next.

FAQs

Influencer Campaign Reporting FAQs

Short answers to common questions about measuring influencer campaigns.

Still have a question?

Ask us. An influencer specialist will reply within one working day.

Get an ROI report

We give each creator a unique discount code and tracked link, connect them to GA4 and your shop, and add results from whitelisted ads. ROI is the revenue from those sources compared with creator and management costs.

START HERE

Plan Your Influencer Campaign Tracking

Tell us how you run creators now and what you sell. We will show you how we would track every creator and what your report would include.

  • Tracking plan
  • Sample report
  • Tools needed
  • Price for your setup