X%Open rate
B2B · Mailchimp
Client Name: Newsletter Open Rate Up to X%
Example layout only. Verified client results and campaign details are required before publishing this case study.
Newsletter Management · UK
Newsletter Management Agency in the UK That Turns Subscribers Into Repeat Customers
A newsletter people look forward to keeps your business in mind until they are ready to buy again. We plan each issue, write it in your voice and design it to read well on a phone. We send it on time and report on what readers clicked. Every issue mixes useful content with a clear reason to come back to your website, so it brings in work rather than just updating people. We manage newsletters for businesses in Milton Keynes, Olney, Bedford, Manchester and Leeds.
See our results
- Mailchimp
- Klaviyo
- Monthly
- Fortnightly
- Weekly
- B2B and B2C
46%Newsletter open rate, example
Common problems
Is Your Email List Making You Money?
Newsletters are easy to start and hard to keep good. These are the usual problems.
- 01
ConsistencyThe Newsletter Goes Out Irregularly
Three issues one quarter, none the next. Subscribers forget who you are and stop opening.
- 02
EngagementOpens Are Falling Every Month
The same format every issue, with nothing new, so fewer people open each time.
- 03
ClicksThere’s No Reason to Click
Long blocks of news with no offer, guide or next step, so readers never visit your site.
- 04
ContentIt Repeats What’s Already on Social
If subscribers have seen it all on Instagram, there is no reason to read the email.
What we do
Get a free newsletter review Our Newsletter Management Services
Your newsletter, planned, written, designed and sent for you, every time.
- 01
Content Planning
A plan for each issue: a lead story, useful tips, offers and news, built around what your readers actually click and agreed with you before we write.
- Issue plan
- Themes
- Offers
- 02
Newsletter Writing
Friendly, useful writing in your voice, with subject lines that get opened.
- Your voice
- Subject lines
- Stories
- 03
Newsletter Design
A branded template that looks good on every device and is quick to read.
- Template
- Mobile-first
- Images
- 04
Sending and Scheduling
Sent at the best time for your readers, with test sends checked first.
- Scheduling
- Test sends
- Send times
- 05
Subscriber Growth
Sign-up forms, lead magnets and pop-ups to grow the list each month.
- Forms
- Lead magnets
- Pop-ups
- 06
Newsletter Reporting
Opens, clicks, new subscribers, unsubscribes and enquiries for each issue, with the topics readers liked most and what we will change next time.
- Opens
- Clicks
- Growth
- Top topics
Platforms
Klaviyo and Mailchimp Newsletter Management
Most of the newsletters we manage run on Mailchimp, which is simple, affordable and good for content-led emails and B2B lists.
For online shops we run newsletters in Klaviyo, so product blocks, recommendations and revenue tracking come built in.
01Mailchimp templates
Reusable branded layouts for every issue.
02Klaviyo product blocks
Products pulled straight from your shop.
03Sign-up forms
Embedded forms and pop-ups on your site.
04Audience tags
Interests and groups for targeted content.
Newsletter benchmarks we aim for
We measure each issue on opens, clicks and the enquiries or sales it leads to.
- Open rate45%
- Click rate6%
- Monthly growth3%
Results
View all case studies Newsletter Management Results
Newsletters we manage. Figures come from the clients’ email platforms.
XEnquiries a month
Services · Monthly
Client Name: X Enquiries a Month From the Newsletter
Example layout only. Verified client results and campaign details are required before publishing this case study.
+XNew subscribers
Retail · Klaviyo
Client Name: List Grew by X Subscribers in Y Months
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our Newsletter Management Process
A simple routine so every issue goes out on time.
- 1. Review
We look at past issues, your list and what readers clicked.
- 2. Plan the Issue
Lead story, tips and offer agreed with you.
- 3. Write and Design
Written in your voice and designed for mobile.
- 4. Approve and Send
You approve; we test and send.
- 5. Report
Opens, clicks and new subscribers reported.
Pricing
How Much Does Newsletter Management Cost in the UK?
Newsletter management in the UK typically costs a few hundred pounds a month, depending on frequency. These are our starting prices, excluding VAT and platform fees.
| MonthlyFrom £350/monthOne newsletter a month | Most popularFortnightlyFrom £600/monthTwo newsletters a month | WeeklyFrom £1,000/monthFour newsletters a month | |
|---|---|---|---|
| Issue planning | Included | Included | Included |
| Writing and design | Included | Included | Included |
| Branded template | Included | Included | Included |
| Subscriber growth forms | Not included | Included | Included |
| A/B subject line tests | Not included | Included | Included |
| Monthly report | Included | Included | Included |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. Template design is included in your first month. Platform fees are paid directly.
What drives the cost
01Frequency
More issues mean more writing and design.
02Length
Long-form newsletters take longer to write.
03Research
Industry news roundups need extra research.
04Design
Custom layouts for each issue cost more.
Every month
What You Get Every Month
Your newsletter goes out on time, and you see how readers responded.
Newsletters sentOne, two or four issues a month, on schedule.
Subject line testsTested to find what your readers open.
List growthForms and lead magnets that bring in new subscribers.
Deliverability checksBounces and inactive subscribers cleaned.
Report, 3 months then rollingOpens, clicks and growth. Three months, then 30 days’ notice.
Industries
Industries We Run Email Marketing For
Most of our email work is for online shops, followed by B2B firms that need to nurture leads into sales.
Ecommerce and online shopsAbandoned cart, post-purchase and win-back flows that drive repeat orders
Beauty and fashionProduct launches, replenishment reminders and VIP offers
Home and lifestyleSeasonal campaigns and browse abandonment for bigger purchases
Health and wellnessSubscription reminders and education-led welcome series
B2B and professional servicesLead nurturing sequences that warm up prospects for sales
Accountants and financeDeadline reminders and client newsletters
Education and trainingCourse enquiries nurtured into enrolments
Trades and home servicesService reminders, reviews and repeat bookings
Areas we cover
We manage newsletters for businesses around Milton Keynes and for organisations with readers in major UK cities.
Milton Keynes and nearby
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
UK cities
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
Why CodeCrackers
Talk to our email team Why Choose CodeCrackers as Your Newsletter Agency
We write newsletters people want to read, because that is what gets them opened.
- 01Writers who know email
Short, useful and in your voice.
- 02Design in-house
Branded templates that read well on phones.
- 03Clear reporting
What readers did, issue by issue.
- 04
UK GDPR compliantConsent and unsubscribes handled properly.
FAQs
Newsletter Management FAQs
Short answers to common questions about newsletters.
Still have a question?Send it to us. An email specialist, not a salesperson, will reply within one working day.
Ask our email team
FREE AUDIT
Get a Free Newsletter Review
Send us your last few newsletters or give us view access to your platform. We will review content, design and results and send you a plan for a better issue.
- Content and design review
- Open and click analysis
- List growth ideas
- Sample issue plan