£XRecovered a month
Abandoned cart · Klaviyo
Client Name: £X Recovered From Abandoned Baskets a Month
Example layout only. Verified client results and campaign details are required before publishing this case study.
Email Marketing Automation · UK
Email Marketing Automation Agency in the UK That Turns Subscribers Into Repeat Customers
Automated flows are the emails that make money every day without anyone pressing send. We build them properly: a welcome series that turns sign-ups into first orders, abandoned cart and browse reminders, post-purchase emails that bring repeat orders, and win-back flows for customers who have gone quiet. Each one is written, designed, tested and tracked for revenue. We build flows in Klaviyo and Mailchimp for shops in Milton Keynes, Northampton, Bedford, London and Birmingham.
See our results
- Klaviyo flows
- Mailchimp journeys
- Welcome series
- Abandoned cart
- Post-purchase
- Win-back
£23.7kA month from flows, ecommerce example
Common problems
Is Your Email List Making You Money?
Flows usually earn more than campaigns, but most accounts are missing the basics.
- 01
WelcomeNew Subscribers Get Nothing
Someone signs up for your discount and hears nothing until the next newsletter. The moment they were most interested has gone.
- 02
Abandoned cartAbandoned Baskets Aren’t Followed Up
People add products and leave. Without a reminder, most of those sales are simply lost.
- 03
Repeat ordersThere Are No Post-Purchase Emails
Customers buy once and never hear about care tips, reviews or what to buy next.
- 04
MaintenanceOld Flows Have Never Been Checked
Flows built years ago still send old offers, broken links and discontinued products.
What we do
Get a free flow audit Our Email Marketing Automation Services
The flows every business should have, built, tested and improved month by month.
- 01
Welcome Series
Three to five emails that introduce your brand, answer common questions and turn new subscribers into first-time buyers, with offers timed to when people are most likely to act.
- 3–5 emails
- First order
- Brand story
- 02
Abandoned Cart and Checkout
Reminders with the exact products left behind, sent at the right moments.
- Dynamic products
- Timing
- Incentive split
- 03
Browse Abandonment
A nudge for people who viewed products but did not add them to the basket.
- Product views
- Recommendations
- Reminders
- 04
Post-Purchase and Reviews
Thank-you, care tips, review requests and cross-sells after every order.
- Thank-you
- Reviews
- Cross-sell
- 05
Win-Back and Replenishment
Emails for lapsed customers and reminders when products run out.
- Win-back
- Replenishment
- Sunset
- 06
Flow Testing and Optimisation
Each flow A/B tested on timing, subject lines and offers, with revenue tracked per email, so the flows keep earning more every month after launch.
- A/B tests
- Timing
- Revenue per email
- Monthly review
Platforms
Klaviyo and Mailchimp Email Marketing Automation
Klaviyo is built for ecommerce automation. It triggers flows from Shopify and WooCommerce events, splits by what people bought and reports the revenue from every email.
Mailchimp customer journeys handle simpler automation well: welcome series, follow-ups and date-based reminders for service businesses and B2B lists.
01Klaviyo flows
Triggered by shop events, split by behaviour.
02Mailchimp journeys
Welcome series and follow-ups.
03Dynamic content
Products and offers personalised per person.
04Revenue tracking
Orders attributed to each flow email.
Flow benchmarks we aim for
For most online shops, flows should bring in at least half of all email revenue once they are set up properly.
- Flow share of email revenue55%
- Welcome open rate60%
- Cart recovery rate12%
Results
View all case studies Email Marketing Automation Results
Flows we have built. Figures come from the clients’ Klaviyo and shop reports.
X%First-order rate
Welcome series · Beauty
Client Name: X% of New Subscribers Buy Within 30 Days
Example layout only. Verified client results and campaign details are required before publishing this case study.
X%Flow revenue share
Full flow build · Fashion
Client Name: Flows Now X% of Email Revenue
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our Email Marketing Automation Process
We build the highest-earning flows first, then add and improve the rest.
- 1. Flow Audit
We check which flows exist, what they earn and what is broken.
- 2. Map the Flows
Triggers, timing, splits and offers planned for each flow.
- 3. Write and Design
Every email written and designed in your brand.
- 4. Test and Launch
Triggers and links tested before going live.
- 5. Optimise
A/B tests and monthly revenue reviews.
Pricing
How Much Does Email Marketing Automation Cost in the UK?
UK agencies usually charge £500 to £5,000 to build email flows, depending on how many and how complex. These are our starting prices, excluding VAT and platform fees.
| Core flowsFrom £1,200 one-offWelcome, cart and post-purchase | Most popularFull flow buildFrom £2,500 one-off7 flows, fully tested | Flow optimisationFrom £500/monthTesting and improving live flows | |
|---|---|---|---|
| Flow audit | Included | Included | Included |
| Flows built | 3 | 7 | Not included |
| Emails written and designed | Up to 10 | Up to 25 | Updates |
| Dynamic product blocks | Included | Included | Included |
| A/B tests | Not included | Included | Monthly |
| Revenue report | At launch | At launch | Monthly |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. Klaviyo and Mailchimp fees are paid directly to the platform.
What drives the cost
01Number of flows
Each flow adds emails, logic and testing.
02Personalisation
Splits by product or segment add work.
03Shop integration
Custom shops need extra set-up.
04Design
Custom designs cost more than templates.
Every month
What You Get Every Month
On an optimisation plan, this is what you get every month.
Flow optimisationTiming, content and offers improved each month.
A/B testsOne test running in each main flow.
New flows addedExtra flows built as the account grows.
Deliverability checksFlow emails checked for spam and broken links.
Revenue report, 3 months then rollingRevenue per flow. Three months, then 30 days’ notice.
Industries
Industries We Run Email Marketing For
Most of our email work is for online shops, followed by B2B firms that need to nurture leads into sales.
Ecommerce and online shopsAbandoned cart, post-purchase and win-back flows that drive repeat orders
Beauty and fashionProduct launches, replenishment reminders and VIP offers
Home and lifestyleSeasonal campaigns and browse abandonment for bigger purchases
Health and wellnessSubscription reminders and education-led welcome series
B2B and professional servicesLead nurturing sequences that warm up prospects for sales
Accountants and financeDeadline reminders and client newsletters
Education and trainingCourse enquiries nurtured into enrolments
Trades and home servicesService reminders, reviews and repeat bookings
Areas we cover
We build automated flows for online shops and service businesses around Milton Keynes and for brands selling across major UK cities.
Milton Keynes and nearby
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
UK cities
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
Why CodeCrackers
Talk to our email team Why Choose CodeCrackers as Your Email Automation Agency
We build flows like a sales system: every email has a job, and every job is measured.
- 01
Revenue-focusedEvery flow measured on what it sells.
- 02
Design and copy in-houseOur own designers and copywriters.
- 03
Technical set-up handledTriggers, integrations and data checked by developers.
- 04
UK GDPR compliantConsent respected in every flow.
FAQs
Email Marketing Automation FAQs
Short answers to common questions about email automation.
Still have a question?Send it to us. An email specialist, not a salesperson, will reply within one working day.
Ask our email team
FREE AUDIT
Get a Free Email Automation Audit
Give us view access to your Klaviyo or Mailchimp account. We will check which flows are live, missing or broken, and estimate the revenue each missing flow could add.
- Live flow review
- Missing flows list
- Broken links and offers
- Revenue estimate