X%Revenue from email
Ecommerce · Klaviyo
Client Name: Email Now X% of Online Revenue
Example layout only. Verified client results and campaign details are required before publishing this case study.
Email Marketing · UK
Email Marketing Agency in the UK That Turns Subscribers Into Repeat Customers
We run email marketing on Klaviyo and Mailchimp for UK online shops and B2B businesses, with a focus on automated flows. Welcome series, abandoned cart, post-purchase and win-back emails go on bringing in revenue while you sleep. On top of that, we plan and design the campaigns, write the copy, keep your emails out of spam and report on the money email makes. We work with businesses in Milton Keynes, Bedford and Northampton, and across London, Manchester and Birmingham.
See our results
- Klaviyo
- Mailchimp
- Automated flows
- Campaigns
- Newsletters
- Segmentation
34%Share of sales from email, ecommerce example
Common problems
Is Your Email List Making You Money?
Most businesses have a list. Very few are getting what they should from it. These are the usual reasons.
- 01
CampaignsYou Send Newsletters but Sales Don’t Move
A monthly round-up goes out, opens look fine, but nothing changes in the shop. The emails inform rather than sell.
- 02
AutomationYou Have No Automated Flows Working While You Sleep
No welcome series, no abandoned cart reminder, no thank-you or win-back. The emails that make the most money are not running at all.
- 03
DeliverabilityYour Emails Land in Spam or Promotions
Missing SPF, DKIM or DMARC records, old unengaged contacts and heavy images push your emails out of the main inbox.
- 04
List growthYour List Isn’t Growing
A sign-up box in the footer and nothing else. New subscribers trickle in while old ones lose interest.
What we do
Get a free email audit Our Email Marketing Services
Everything needed to make email a reliable source of revenue, from the first audit to the monthly report. Each service has its own page.
- 01
Email Marketing Strategy and Audits
A review of your list, flows, campaigns and deliverability, and a plan for what to fix and build first.
- Account audit
- Revenue gaps
- Email plan
- 02
Email Automation and Flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back)
The automated emails that sell for you every day, built, tested and improved.
- Welcome
- Abandoned cart
- Win-back
- 03
Email Campaigns and Newsletters
A monthly calendar of campaigns and newsletters, written, designed and A/B tested.
- Campaign calendar
- Newsletters
- A/B tests
- 04
Email Design and Copywriting
On-brand templates and copy that gets opened and clicked on any device.
- Templates
- Subject lines
- Mobile-first
- 05
List Growth, Segmentation and Lead Nurturing
Sign-up forms, segments and nurture sequences that grow the list and warm up leads.
- Pop-ups
- Segments
- Nurture
- 06
Deliverability and CRM Integration
SPF, DKIM and DMARC set up, lists cleaned and your email platform connected to your shop and CRM.
Platforms
Klaviyo and Mailchimp Email Marketing
We work in the two platforms most UK businesses use. Klaviyo is our first choice for online shops: it connects closely with Shopify and WooCommerce, segments by what people buy and shows the revenue from every flow.
Mailchimp suits newsletters, service businesses and B2B lists that need simple campaigns, forms and tags. We set up, manage and migrate both, and will tell you honestly which one fits.
01Klaviyo for ecommerce
Shopify data, product feeds and revenue per flow.
02Mailchimp for newsletters
Simple campaigns, forms and audience tags.
03Migrations
Lists, flows and templates moved without losing data.
04Integrations
Connected to your shop, forms and CRM.
Benchmarks we aim for
Every account is measured on revenue, but we also watch the numbers that show whether emails are reaching and engaging people.
- Open rate45%
- Flow revenue share60%
- Inbox placement95%
Results
View all case studies Email Marketing Results
Email accounts we manage. Figures come from the clients’ own Klaviyo, Mailchimp and shop reports.
£XFlow revenue a month
Fashion · Flows
Client Name: £X a Month From Automated Flows
Example layout only. Verified client results and campaign details are required before publishing this case study.
Y%Open rate
B2B · Mailchimp
Client Name: Open Rate Up From X% to Y%
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our Email Marketing Process
The same five steps for every account. Flows first, because they earn the most.
- 1. Audit
We review your list, flows, campaigns and deliverability.
- 2. Strategy and Segmentation
Goals, segments and the flows and campaigns to build.
- 3. Build Flows
Welcome, cart, post-purchase and win-back flows, tested.
- 4. Campaign Calendar
A monthly plan of campaigns and newsletters.
- 5. Test, Report, Improve
A/B tests, revenue reports and monthly improvements.
Pricing
How Much Does Email Marketing Cost in the UK?
UK email agencies typically charge £500 to £5,000 for set-up work and £1,500 to £5,000 a month for full management. These are our starting prices, excluding VAT. Platform fees from Klaviyo or Mailchimp are paid separately.
| Flow set-upFrom £1,200 one-offCore flows built and tested | Campaigns retainerFrom £650/month4 campaigns a month | Most popularFull managementFrom £1,500/monthFlows, campaigns and reporting | |
|---|---|---|---|
| Account and deliverability audit | Included | Included | Included |
| Automated flows | 4 core flows | Not included | All flows, improved monthly |
| Campaigns per month | Not included | 4 | 8 |
| Design and copywriting | Included | Included | Included |
| A/B testing | Not included | Included | Included |
| Segmentation and list growth | Not included | Not included | Included |
| Monthly revenue report and call | Not included | Included | Included |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. Klaviyo and Mailchimp subscription fees are paid directly to the platform and depend on list size.
What drives the cost
01List size
Bigger lists need more segmentation and testing.
02Number of flows
Each extra flow adds writing, design and testing.
03Campaign volume
Weekly sends cost more than monthly ones.
04Integrations
Connecting a CRM or custom shop adds set-up time.
Every month
What You Get Every Month
Every month you see what was sent, what was tested and how much email made.
Campaigns sentPlanned, written, designed and sent to the right segments.
A/B testsSubject lines, offers and layouts tested every month.
Flow optimisationFlows reviewed and improved, with new ones added.
Deliverability checksSpam rates, bounces and inbox placement monitored.
Revenue report, 3 months then rollingRevenue by flow and campaign on a monthly call. Three months, then 30 days’ notice.
Industries
Industries We Run Email Marketing For
Most of our email work is for online shops, followed by B2B firms that need to nurture leads into sales.
Ecommerce and online shopsAbandoned cart, post-purchase and win-back flows that drive repeat orders
Beauty and fashionProduct launches, replenishment reminders and VIP offers
Home and lifestyleSeasonal campaigns and browse abandonment for bigger purchases
Health and wellnessSubscription reminders and education-led welcome series
B2B and professional servicesLead nurturing sequences that warm up prospects for sales
Accountants and financeDeadline reminders and client newsletters
Education and trainingCourse enquiries nurtured into enrolments
Trades and home servicesService reminders, reviews and repeat bookings
Areas we cover
Our email team is based in Milton Keynes and works with online shops and B2B firms across Buckinghamshire, Bedfordshire and Northamptonshire, and in major UK cities.
Milton Keynes and nearby
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
UK cities
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
Why CodeCrackers
Talk to our email team Why Choose CodeCrackers as Your Email Marketing Agency
We treat email as a revenue channel, so that is how we plan it and how we report on it.
- 01
Revenue-focused reportingRevenue by flow and campaign, not just opens and clicks.
- 02Design and copy in-house
Our designers and copywriters make every email.
- 03Deliverability handled
SPF, DKIM, DMARC and list hygiene looked after.
- 04
UK GDPR compliantConsent, PECR rules and unsubscribes done properly.
FAQs
Email Marketing FAQs
Straight answers to the questions we are asked most about email marketing.
Still have a question?Send it to us. An email specialist, not a salesperson, will reply within one working day.
Ask our email team
FREE AUDIT
Get a Free Email Marketing Audit
Give us view access to your Klaviyo or Mailchimp account. We will review your flows, campaigns, list and deliverability and send you the changes most likely to increase email revenue.
- Flow and campaign review
- Deliverability check
- List health and growth
- Top 10 revenue fixes