£XCampaign revenue
Seasonal · Retail
Client Name: £X From the Christmas Campaign Series
Example layout only. Verified client results and campaign details are required before publishing this case study.
Email Campaign Management · UK
Email Campaign Management Agency in the UK That Turns Subscribers Into Repeat Customers
Good campaigns are planned weeks ahead, sent to the right people and tested every time. We run the whole job. That covers the monthly calendar around your launches and sales, segmenting the list so each group gets the right offer, and writing and designing every email. Subject lines and content are A/B tested, every send is checked before it goes, and you get a report on the revenue each campaign made. We do this for brands in Milton Keynes, Northampton and Bedford, and across London and Birmingham.
See our results
- Klaviyo
- Mailchimp
- Promotions
- Product launches
- Seasonal sales
- A/B tests
£12.8kFrom one Black Friday campaign, example
Common problems
Is Your Email List Making You Money?
Campaigns are where most email effort goes, and where most of it is wasted.
- 01
PlanningCampaigns Are Written the Day They Go Out
No calendar means rushed emails, missed sales dates and the same “news” email every month.
- 02
SegmentationEveryone Gets the Same Email
New subscribers, loyal customers and people who have not bought in a year all get one message, so it suits none of them.
- 03
TestingNothing Is Ever Tested
Subject lines, offers and layouts are guessed every time, so you never learn what your list responds to.
- 04
ReportingOnly Opens Are Reported
Open rates look fine, but nobody knows how much each campaign sold.
What we do
Get a free campaign review Our Email Campaign Management Services
Campaigns planned around your trading calendar and judged by the revenue they bring in.
- 01
Campaign Calendar
A monthly plan built around your launches, sales, seasons and stock, agreed with you in advance so nothing is rushed or missed.
- Monthly plan
- Launches
- Seasonal
- 02
Segmentation
Separate sends for new, loyal, lapsed and high-value customers.
- VIPs
- Lapsed
- New subscribers
- 03
Copy and Subject Lines
Subject lines that get opened and copy that gets the click.
- Subject lines
- Preview text
- Copy
- 04
Email Design
On-brand, mobile-first designs with product blocks and clear buttons.
- Templates
- Mobile-first
- Dark mode
- 05
A/B Testing
Subject lines, offers, send times and layouts tested on every campaign.
- Subject tests
- Offer tests
- Send times
- 06
Campaign Reporting
Revenue, orders, clicks and unsubscribes for every campaign, with what we learned and what we will try next month.
- Revenue
- Orders
- Learnings
- Next tests
Platforms
Klaviyo and Mailchimp Email Campaign Management
In Klaviyo we use your shop data to build segments by what people bought, how often and how much they spent, then send product-led campaigns with revenue tracked per email.
In Mailchimp we use tags, groups and simple segments for newsletters and offers. Both platforms support A/B testing, which we use on every send.
01Klaviyo segments
By purchase, spend and engagement.
02Mailchimp tags
Groups and interests for simple targeting.
03Smart sending
Send times and frequency controlled.
04Revenue tracking
Orders attributed to each campaign.
Campaign benchmarks we aim for
We judge campaigns on revenue first, and watch opens, clicks and unsubscribes to keep the list healthy.
- Open rate44%
- Click rate5%
- Delivered99%
Results
View all case studies Email Campaign Management Results
Campaigns we manage. Figures come from the clients’ Klaviyo, Mailchimp and shop reports.
Y%Open rate
Testing · Beauty
Client Name: Open Rate Up From X% to Y%
Example layout only. Verified client results and campaign details are required before publishing this case study.
+X%Campaign revenue
Segmentation · Fashion
Client Name: Campaign Revenue Up X%
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our Email Campaign Management Process
A monthly cycle you can set your calendar by.
- 1. Review
We review past campaigns and your trading calendar.
- 2. Plan the Month
Campaign dates, offers and segments agreed.
- 3. Write and Design
Every email written, designed and sent for approval.
- 4. Test and Send
A/B tests set up, checks done, emails sent.
- 5. Report
Revenue and learnings on a monthly call.
Pricing
How Much Does Email Campaign Management Cost in the UK?
Campaign retainers in the UK usually cost £500 to £2,000 a month depending on how often you send. These are our starting prices, excluding VAT and platform fees.
| 4 campaignsFrom £650/monthOne campaign a week | Most popular8 campaignsFrom £1,100/monthTwo campaigns a week | 12+ campaignsFrom £1,600/monthHigh-volume senders | |
|---|---|---|---|
| Campaign calendar | Included | Included | Included |
| Copy and design | Included | Included | Included |
| Segments per campaign | 2 | 4 | Unlimited |
| A/B testing | Included | Included | Included |
| SMS add-on | Not included | Not included | Included |
| Monthly report and call | Included | Included | Included |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. Klaviyo and Mailchimp fees are paid directly to the platform.
What drives the cost
01Send frequency
More campaigns mean more writing and design.
02Segments
More versions per send add work.
03Design
Custom designs cost more than templates.
04SMS
Adding SMS campaigns adds to the scope.
Every month
What You Get Every Month
Every month you know what is going out and what it earned.
Campaigns sentPlanned, written, designed and sent on schedule.
A/B testsAt least one test on every campaign.
Calendar approvalNext month’s plan agreed a week ahead.
Deliverability checksBounces, complaints and inbox placement monitored.
Revenue report, 3 months then rollingRevenue per campaign. Three months, then 30 days’ notice.
Industries
Industries We Run Email Marketing For
Most of our email work is for online shops, followed by B2B firms that need to nurture leads into sales.
Ecommerce and online shopsAbandoned cart, post-purchase and win-back flows that drive repeat orders
Beauty and fashionProduct launches, replenishment reminders and VIP offers
Home and lifestyleSeasonal campaigns and browse abandonment for bigger purchases
Health and wellnessSubscription reminders and education-led welcome series
B2B and professional servicesLead nurturing sequences that warm up prospects for sales
Accountants and financeDeadline reminders and client newsletters
Education and trainingCourse enquiries nurtured into enrolments
Trades and home servicesService reminders, reviews and repeat bookings
Areas we cover
We manage campaigns for shops and service businesses around Milton Keynes and for brands selling to customers in major UK cities.
Milton Keynes and nearby
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
UK cities
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
Why CodeCrackers
Talk to our email team Why Choose CodeCrackers as Your Email Campaign Agency
We plan campaigns like a sales calendar, not a newsletter rota.
- 01
Revenue-focusedEvery campaign judged by what it sold.
- 02Design and copy in-house
Our own designers and copywriters.
- 03Always testing
Something learned from every send.
- 04
UK GDPR compliantOnly sent to people who agreed to hear from you.
FAQs
Email Campaign Management FAQs
Short answers to common questions about email campaigns.
Still have a question?Send it to us. An email specialist, not a salesperson, will reply within one working day.
Ask our email team
FREE AUDIT
Get a Free Email Campaign Review
Give us view access to your email platform. We will review your recent campaigns, segments and results and send you the changes most likely to lift campaign revenue.
- Campaign performance review
- Segmentation check
- Subject line feedback
- 3 tests to try