X hrsSaved a week
B2B · HubSpot
Client Name: X Hours of Admin Saved a Week
Example layout only. Verified client results and campaign details are required before publishing this case study.
CRM Marketing Automation · UK
CRM Marketing Automation Agency in the UK That Turns Subscribers Into Repeat Customers
When your CRM, shop, website forms and email platform share data, marketing gets personal and sales stop doing admin. We connect them, clean and merge your contacts, set up segments by value and behaviour, and automate the routine work: welcome emails, sales tasks, onboarding, renewal reminders and win-backs. Our developers handle the integrations properly, including SPF, DKIM and DMARC. We set this up for businesses in Milton Keynes, Buckingham, Northampton, Birmingham and Leeds.
See our results
- HubSpot
- Pipedrive
- Shopify
- Klaviyo
- Mailchimp
- Website forms
14 hrsManual work saved a week, example
Common problems
Is Your Email List Making You Money?
Disconnected systems are why many businesses cannot personalise email or follow up on time.
- 01
IntegrationYour CRM and Email Platform Don’t Talk
Contacts are exported and imported by hand, so lists are always out of date and personalised emails are impossible.
- 02
Data qualityContacts Are Duplicated and Messy
The same person appears three times with different details, so they get duplicate emails and reports cannot be trusted.
- 03
AdminSales Follow-Ups Are Done by Hand
Your team spends hours a week sending the same emails and creating the same tasks.
- 04
SegmentationYou Can’t See Who Your Best Customers Are
Without order and deal data in one place, nobody can segment by value or spot customers about to leave.
What we do
Get a free CRM review Our CRM Marketing Automation Services
Your systems connected and your routine marketing and sales tasks automated.
- 01
CRM and Email Integration
Two-way sync between your CRM and Klaviyo or Mailchimp, so contacts, tags, deals and consent stay in step automatically and nothing has to be exported by hand again.
- Two-way sync
- Consent sync
- Deal data
- 02
Shop and Form Connections
Shopify, WooCommerce and website forms connected so every order and enquiry is captured.
- Shopify
- WooCommerce
- Forms
- 03
Data Clean-Up
Duplicates merged, fields standardised and old contacts suppressed.
- Deduplication
- Fields
- Suppression
- 04
Value and Behaviour Segments
Segments by spend, order count, deal stage and activity.
- VIPs
- At risk
- Deal stage
- 05
Automated Sales Tasks
Tasks, alerts and emails triggered by form fills, deals and renewals.
- Tasks
- Alerts
- Renewals
- 06
Deliverability and Domain Set-Up
SPF, DKIM and DMARC configured on your sending domain, with bounces and unsubscribes synced back to the CRM so every system knows who not to email.
- SPF
- DKIM
- DMARC
- Unsubscribe sync
Platforms
Klaviyo and Mailchimp CRM Marketing Automation
Klaviyo works as a marketing CRM for online shops, holding order history and customer value alongside every profile. We connect it to Shopify, WooCommerce and your sales CRM where you have one.
Mailchimp connects with CRMs such as HubSpot and Pipedrive for B2B and service businesses. We set up the sync, the field mapping and the automations that use it.
01Klaviyo profiles
Order history and value on every contact.
02Mailchimp integrations
HubSpot, Pipedrive and form connections.
03Field mapping
The right data in the right fields.
04Consent sync
Opt-ins and unsubscribes kept in step.
Data health we aim for
We measure CRM automation on time saved, data quality and the revenue from better-targeted emails.
- Contacts synced99%
- Duplicates removed95%
- Tasks automated70%
Results
View all case studies CRM Marketing Automation Results
CRM projects we have completed. Figures come from the clients’ CRMs and email platforms.
+X%Repeat orders
Ecommerce · Klaviyo
Client Name: Repeat Orders Up X% After Value Segments
Example layout only. Verified client results and campaign details are required before publishing this case study.
Y hrsFollow-up time
Services · Pipedrive
Client Name: Follow-Up Time Down From X Days to Y Hours
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our CRM Marketing Automation Process
We fix the data first, then connect and automate.
- 1. Systems Audit
Your CRM, email platform, shop and forms reviewed.
- 2. Clean the Data
Duplicates merged and fields standardised.
- 3. Connect
Syncs and field mapping set up and tested.
- 4. Automate
Emails, tasks and alerts built on the data.
- 5. Report
Time saved, data quality and revenue tracked.
Pricing
How Much Does CRM Marketing Automation Cost in the UK?
CRM integration and automation is usually a one-off project, with optional monthly support. These are our starting prices, excluding VAT and software fees.
| CRM set-upFrom £1,500 one-offOne CRM and email platform connected | Most popularIntegration and automationFrom £3,000 one-offUp to 4 systems and 10 automations | Ongoing supportFrom £750/monthNew automations and data care | |
|---|---|---|---|
| Systems audit | Included | Included | Included |
| Systems connected | 2 | Up to 4 | As needed |
| Data clean-up | Basic | Full | Monthly |
| Automations built | 3 | 10 | 2 new a month |
| SPF, DKIM and DMARC | Included | Included | Included |
| Documentation and training | Included | Included | Included |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. CRM and email platform subscriptions are paid directly to the providers. Custom API work is quoted by our development team.
What drives the cost
01Number of systems
Each connection needs mapping and testing.
02Data quality
Messy data takes longer to clean.
03Custom integrations
Systems without connectors need API work.
04Automations
More rules mean more building and testing.
Every month
What You Get Every Month
On ongoing support, this is what you get every month.
New automationsTwo new automations or improvements each month.
Data careDuplicates, bounces and stale contacts cleaned.
Sync monitoringIntegrations checked for errors.
Deliverability checksDomain records and complaint rates monitored.
Report, 3 months then rollingTime saved and revenue. Three months, then 30 days’ notice.
Industries
Industries We Run Email Marketing For
Most of our email work is for online shops, followed by B2B firms that need to nurture leads into sales.
Ecommerce and online shopsAbandoned cart, post-purchase and win-back flows that drive repeat orders
Beauty and fashionProduct launches, replenishment reminders and VIP offers
Home and lifestyleSeasonal campaigns and browse abandonment for bigger purchases
Health and wellnessSubscription reminders and education-led welcome series
B2B and professional servicesLead nurturing sequences that warm up prospects for sales
Accountants and financeDeadline reminders and client newsletters
Education and trainingCourse enquiries nurtured into enrolments
Trades and home servicesService reminders, reviews and repeat bookings
Areas we cover
We connect CRMs and email platforms for businesses around Milton Keynes and for companies with customers in major UK cities.
Milton Keynes and nearby
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
UK cities
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
Why CodeCrackers
Talk to our email team Why Choose CodeCrackers as Your CRM Marketing Automation Agency
Our email marketers and developers work together, so integrations are built properly and used well.
- 01
Developers in-houseIntegrations and APIs handled by our own team.
- 02Revenue-focused
Data used to send better, better-timed emails.
- 03Deliverability handled
Domain authentication and suppression in place.
- 04
UK GDPR compliantConsent and data kept accurate across systems.
FAQs
CRM Marketing Automation FAQs
Short answers to common questions about CRM marketing automation.
Still have a question?Send it to us. An email specialist, not a salesperson, will reply within one working day.
Ask our email team
FREE AUDIT
Get a Free CRM and Email Review
Tell us which CRM, shop and email platform you use. We will review how they connect, check your data and domain set-up, and show you what could be automated.
- Systems and sync review
- Data quality check
- Domain authentication check
- Automation ideas