How many emails should a nurture sequence have?

Usually four to eight, spread over several weeks. Longer B2B sales cycles may need more, sent less often.

What is lead scoring?

Giving leads points for actions such as opening emails, clicking links and visiting your pricing page. Once a lead passes a set score, it is passed to sales.

Can I email business contacts without consent?

Under PECR, you can email employees of limited companies and other corporate bodies without prior consent, as long as you identify yourself and offer an easy opt-out. Sole traders and some partnerships are treated as individuals and need consent or a soft opt-in.

Can you connect nurturing to our CRM?

Yes. We connect Mailchimp or Klaviyo to CRMs such as HubSpot, Pipedrive and Salesforce, so sales can see what each lead has read.

Do you work with local B2B firms?

Yes. We nurture leads for firms in Milton Keynes, Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Olney, Buckingham, Bedford and Northampton, and for businesses selling into London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.

How long until we see results?

Most sequences start moving leads within the first month. A clear picture of pipeline impact usually takes two to three months.

Lead Nurturing · UK

Lead Nurturing Agency in the UK That Turns Subscribers Into Repeat Customers

Most leads are not ready to buy the day they download a guide or fill in a form. Lead nurturing keeps them warm until they are. We build email sequences that answer their questions and share proof, then send each lead the content that matches their interests. Lead scoring tells your sales team who is ready to talk, and the right leads are passed over automatically. We nurture leads for B2B and service firms in Milton Keynes, Bedford, Northampton, London and Manchester.

See our results

Nurture sequences
Lead scoring
Segmentation
B2B email
Mailchimp
Klaviyo

Illustration of leads moving from subscriber to customer, a four-email B2B nurture sequence and a lead scored 82 passed to sales

210Sales-ready leads in a quarter, example

Common problems

Is Your Email List Making You Money?

Businesses pay to generate leads, then lose most of them in the weeks that follow.

Illustration of a lead nurturing review showing the four problems on this page

01
Follow-up
Leads Go Cold After the First Contact
Someone downloads a guide or asks a question, gets one reply and hears nothing more. By the time they are ready, they have forgotten you.
02
Scoring
Sales Chase Leads Who Aren’t Ready
Every lead is called straight away, so the team spends time on people who were only researching.
03
Segmentation
Every Lead Gets the Same Emails
A finance director and a small sole trader receive identical messages, so neither feels understood.
04
CRM
Email and CRM Don’t Talk to Each Other
Lead data sits in two places, so sales cannot see what a lead has read before they call.

Find out what is holding you back

What we do

Our Lead Nurturing Services

Email sequences that turn interest into sales conversations, at the right time.

Get a free nurture review

01
Nurture Sequences
A series of emails sent over weeks that answers the main questions buyers have, shares case studies and proof, and ends with a clear invitation to talk, written for each stage.
- 4–8 emails
- Case studies
- Call to action
Get a quote
02
Lead Scoring
Points for opens, clicks and page visits, so you know who is ready to talk.
- Engagement score
- Page visits
- Thresholds
Get a quote
03
Segmentation by Interest and Role
Different content for different services, sizes of business and job roles.
- By service
- By role
- By size
Get a quote
04
Lead Magnets and Sign-Up Forms
Guides, checklists and calculators that capture good-quality leads.
- Guides
- Checklists
- Forms
Get a quote
05
Sales Handover
Sales-ready leads sent to your CRM or inbox with their history.
- CRM tasks
- Alerts
- Lead history
Get a quote
06
Pipeline Reporting
How many leads moved from subscriber to sales-ready to customer each month, and which emails moved them, so you can see what nurturing is worth.
- Stages
- Conversion
- Top emails
- Pipeline value
Get a quote

Platforms

Klaviyo and Mailchimp Lead Nurturing

For B2B and service businesses, we usually build nurture sequences in Mailchimp, using tags, groups and customer journeys, and connect it to your CRM so sales can see what each lead has read.

For online shops that sell higher-value products, we use Klaviyo to nurture browsers and first-time subscribers towards a first order.

Get a free platform review Talk about switching platforms

01Mailchimp journeys

Multi-step sequences for B2B leads.

02Klaviyo nurture

Browsers nurtured towards a first order.

03Tags and scores

Interests and engagement tracked per lead.

04CRM sync

Lead history visible to your sales team.

Nurture benchmarks we aim for

We measure nurturing by how many leads become sales conversations and customers, not just opens.

Sequence open rate50%
Leads to sales-ready20%
Handover in 1 hour90%

Results

Lead Nurturing Results

Nurture programmes we run. Figures come from the clients’ email platforms and CRMs.

View all case studies

XSales-ready leads

B2B · Professional services

Client Name: X Sales-Ready Leads a Month

Example layout only. Verified client results and campaign details are required before publishing this case study.

+X%Calls booked

Software · Lead scoring

Client Name: Sales Calls Booked Up X%

Example layout only. Verified client results and campaign details are required before publishing this case study.

X%Enquiry to customer

Training · Enquiries

Client Name: X% of Enquiries Became Enrolments

Example layout only. Verified client results and campaign details are required before publishing this case study.

How we work

Our Lead Nurturing Process

We map how your buyers decide, then build emails for each step.

1. Map the Journey
How leads arrive and the questions they ask before buying.
2. Segment
Groups by service, role and interest.
3. Write the Sequences
Emails for each stage, with proof and calls to action.
4. Score and Hand Over
Scoring rules and CRM handover set up.
5. Report and Improve
Leads moved, calls booked and sales won.

Start with step one: a free nurture review

Pricing

How Much Does Lead Nurturing Cost in the UK?

Nurture sequences are usually built as a project, with optional monthly management. These are our starting prices, excluding VAT and platform fees.

Lead Nurturing packages and what each includes
	Nurture sequenceFrom £950 one-offOne sequence, up to 6 emails	Most popularNurture and scoringFrom £1,800 one-off2 sequences plus lead scoring	Ongoing nurturingFrom £600/monthNew content and optimisation
Buyer journey mapping	Included	Included	Included
Sequences	1	2	Updated monthly
Emails written and designed	Up to 6	Up to 14	2 new a month
Lead scoring	Not included	Included	Included
CRM handover	Not included	Included	Included
Pipeline report	At launch	At launch	Monthly
	Get a quote	Get a quote	Get a quote

Prices exclude VAT. CRM integration beyond standard connectors is quoted separately.

What drives the cost

01Number of sequences

Each service or audience may need its own.

02Scoring

Lead scoring needs rules, testing and tracking.

03CRM

Custom CRM integrations add development time.

04Content

New case studies and guides add writing time.

Every month

What You Get Every Month

On ongoing nurturing, this is what you get every month.

New nurture emails
Fresh content added to keep sequences relevant.
A/B tests
Subject lines and calls to action tested.
Scoring reviews
Scoring rules checked against real sales.

Illustration of a monthly email report with email revenue, share of sales, list growth and deliverability checks

Deliverability checks
Sequence emails checked for inbox placement.
Pipeline report, 3 months then rolling
Leads moved and sales won. Three months, then 30 days’ notice.

Start with a free audit

Industries

Industries We Run Email Marketing For

Most of our email work is for online shops, followed by B2B firms that need to nurture leads into sales.

Ecommerce and online shopsAbandoned cart, post-purchase and win-back flows that drive repeat orders
Beauty and fashionProduct launches, replenishment reminders and VIP offers
Home and lifestyleSeasonal campaigns and browse abandonment for bigger purchases
Health and wellnessSubscription reminders and education-led welcome series
B2B and professional servicesLead nurturing sequences that warm up prospects for sales
Accountants and financeDeadline reminders and client newsletters
Education and trainingCourse enquiries nurtured into enrolments
Trades and home servicesService reminders, reviews and repeat bookings