Why PPC Matters More Every Year on Amazon UK
Amazon shows more sponsored results than ever, often above the first organic listing. For competitive searches, ads are now part of how products rank, not just an extra.
AMAZON PPC MANAGEMENT
Amazon PPC Management for UK Sellers
Amazon ads can grow a product fast or drain money quietly every day. We run your campaigns around your real profit margin, check search terms every week and tell you plainly what each pound is doing.
- Sponsored Products, Brands and Display
- No markup on ad spend
- Weekly search term reviews
AMAZON.CO.UK SPECIALISTS
Amazon PPC Experts for UK Sellers and Brands
We manage Amazon advertising for private label brands, wholesale sellers and vendors, from £500 to £50,000 a month in ad spend.
A UK Team Managing Your Ads Every Week
Your campaigns are managed from our office in Milton Keynes for sellers in Bletchley, Northampton, London, Birmingham and all over the UK. We plan around UK peaks such as Black Friday and Christmas.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
SOUND FAMILIAR?
Why Most Amazon PPC Campaigns Waste Money
Most accounts we audit lose 20 to 40 percent of their spend to the same few problems.
Rising ACoS With No Clear Cause
Costs creep up month after month. Nobody is sure which campaigns are profitable and which are paying for clicks that never turn into sales.
No Negative Keywords
Without regular negative keywords, automatic and broad campaigns keep paying for irrelevant searches, sometimes for years.
One Messy Campaign for Everything
All products and keywords in one campaign make it impossible to control bids or see what is working.
Paying Too Much for Amazon Ads? Get a Free PPC Audit
Give us read access and we will show you where spend is being wasted and what we would change.
THE BASICS
What Is an Amazon PPC Management Service?
Managing PPC Yourself vs with an Expert
| On your own | With us | |
|---|---|---|
| Targets | Low ACoS at any cost | Profit and TACoS |
| Search terms | Checked now and then | Reviewed every week |
| Structure | One or two campaigns | Campaigns by goal and match type |
| Reports | Amazon’s default view | Clear weekly summaries |
Launch PPC vs Ongoing PPC
| Launch PPC | Ongoing PPC | |
|---|---|---|
| Goal | Sales velocity and ranking | Profit and steady growth |
| Bids | Higher on purpose | Tuned to break-even |
| Focus | Main ranking keywords | Scaling what works |
| Review focus | Early sales signals and keyword discovery | Efficient spend and sustained performance |
WHY IT PAYS
Benefits of Professional Amazon PPC Management
Lower ACoS and Wasted Spend
Negative keywords, better bids and a clean structure cut spend that brings no sales.
More Sales From the Same Budget
Budget moves from poor campaigns to the keywords and products that sell profitably.
Ads That Support Organic Rankings
Targeted ad sales on your main keywords help the listing rank higher organically, which lowers your TACoS over time.
WHAT YOU GET
What’s Included in Our Amazon PPC Management Service
Everything needed to run Amazon ads properly, every week.
PPC Account Audit
A full audit of structure, spend, search terms and wasted budget.
Keyword and Competitor Research
Keywords and competitor products to target, from your data and research tools.
Sponsored Products Campaigns
Campaigns split by match type and goal so every bid can be controlled.
Sponsored Brands and Video
Headline and video ads that send shoppers to your store or a set of products.
Sponsored Display and Retargeting
Ads that bring back shoppers who viewed your product but did not buy.
Weekly Bid and Negative Keyword Work
Bids adjusted and wasteful searches blocked every week.
Clear Weekly and Monthly Reporting
ACoS, TACoS, ROAS and sales, explained in plain English.
PPC STRATEGY
Amazon PPC Strategy: Managing for Profit, Not Just ACoS
A low ACoS is not the goal on its own. The goal is more profit, and sometimes that means spending more on the right keywords.
01
Campaign Structure That Shows What Works
We separate campaigns by product, match type and goal: ranking, research, competitor targeting and brand defence. That makes it clear what each pound is buying and easy to move money around.
- Exact, phrase and broad split
- Research and performance campaigns
- Competitor product targeting
- Brand defence campaigns
02
Setting Targets From Your Margins
We work out your break-even ACoS for each product, then agree targets with you. Some products should grow at break-even; others should make a clear profit on every ad sale.
- Break-even ACoS per product
- TACoS as the main measure
- Budget pacing through the month
- Peak season plans
Let’s Build Your PPC Strategy
Book a call and tell us your goals and budget. We will explain how we would run your ads.
HOW WE WORK
Our Amazon PPC Management Process
Five steps from audit to steady, profitable ads.
Audit and Goals
We audit your account and agree profit and growth targets.
Keyword and Margin Research
We research keywords and work out break-even ACoS for each product.
Rebuild the Structure
We rebuild or tidy campaigns so each has one clear job.
Weekly Optimisation
We adjust bids, add negatives and move budget every week.
Scale and Report
We scale what works and report clearly every month.
YOUR TIMELINE
Amazon PPC Timeline: What to Expect Week by Week
Waste usually drops in the first month. Real growth tends to show from month two.
Weeks 1 to 2: Audit and Quick Fixes
- Account audit
- Wasted spend cut
- Targets agreed
Weeks 3 to 6: Rebuild
- New campaign structure
- Negative keywords
- Bids tuned
Months 2 to 3: Growth
- Budget moved to winners
- Sponsored Brands and Display
- Lower TACoS
WHY CODECRACKERS
Why UK Brands Choose Us for Amazon PPC
Real Amazon Seller Experience
We spend our own money on Amazon ads too, so we treat yours the same way.
One Dedicated PPC Manager
One person knows your campaigns, your margins and your goals, and is easy to reach.
Transparent Reporting from Day One
Weekly summaries and full access to your ad account. There is no markup on your ad spend.
REAL RESULTS
Amazon PPC Results and Client Reviews
PPC restructuring was a big part of the 129% revenue growth in one of these UK accounts.
Revenue up 129% in 90 days
+129%Revenue in 90 days
12.4%Conversion rate, up from about 7.5%
PPC restructured, listings improved and budget focused on the two strongest products.
Read the case studySales up 32%, conversion up 28%
+32%Sales growth
+28%Conversion rate
Listing optimisation, Amazon SEO, PPC management and new A+ content.
Read the case studyLive in 7 days, 70% Buy Box share
7 daysTo go live
70%Buy Box share
Authorised suppliers, compliance checks and Buy Box analysis for a new wholesale account.
Read the case study“My Seller Central account used to be a source of constant headaches. The CodeCrackers team completely took over our FBA logistics, inventory forecasting, and compliance. They literally turned chaos into profit. Sales are up 30%, and my time spent worrying about Amazon is now zero.”
Want Results Like These? Book Your Free Call
WHO WE WORK WITH
Who Our Amazon PPC Service Is For
Sellers With Rising Ad Costs
Your ACoS keeps going up and you want to know where the money is going.
Brands Launching New Products
You need launch campaigns that bring sales fast without burning the budget.
Busy Owners Without Time for PPC
You know ads need weekly attention, but you do not have the hours to give it.
PRICING
How Much Does Amazon PPC Management Cost in the UK?
Monthly management fees, excluding VAT. Ad spend is paid directly to Amazon.
What’s Included in Our PPC Packages
| Feature | PPC Starter | PPC Growth | PPC Scale |
|---|---|---|---|
| Account audit and set-up | |||
| Sponsored Products | |||
| Weekly bids and negatives | |||
| Sponsored Brands and video | – | ||
| Sponsored Display retargeting | – | ||
| Amazon DSP planning | – | – | |
| Monthly strategy call |
PPC Budget: Ad Spend, Margins and Fees
Your ad budget is separate from our fee and paid to Amazon. A sensible budget depends on your margin per unit, which you can check with our free FBA calculator before deciding how much to spend.
- Daily ad budget per product
- Break-even ACoS
- Referral and FBA fees
- Peak season increases
FAQs
Amazon PPC Management: Frequently Asked Questions
FREE PLAN
Start Improving Your Amazon PPC Today
Give us read access to your ad account and we will reply with a free audit.
- Wasted spend found
- Structure fixes
- Budget advice
- Fixed quote
Get your free plan
Four quick details. No obligation.