Why Listings Stop Performing
Competitors improve, search habits change and new keywords appear. A listing that worked well two years ago can slip without anything obvious going wrong.
AMAZON LISTING OPTIMISATION
Amazon Listing Optimisation for UK Sellers
If a listing gets views but few sales, or sales have slowly dropped, the listing is usually the place to start. We use your own search and sales data to rewrite the parts that hold it back and test the changes properly.
- Based on your own data
- Titles, bullets and images
- Before and after tracking
AMAZON.CO.UK SPECIALISTS
Amazon Listing Optimisation Experts for UK Sellers and Brands
We improve listings for private label brands, wholesale sellers and vendors on Amazon.co.uk.
Optimised for How UK Shoppers Search
We work from Milton Keynes with sellers in Bedford, Northampton, Manchester, Leeds and across the UK. Every rewrite uses UK search terms, spellings and sizes, checked against Amazon.co.uk data.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
SOUND FAMILIAR?
Why Most Amazon Listings Don’t Rank or Convert
Three issues come up in almost every listing audit we do.
Missing the Keywords That Sell
The listing ranks for a few broad words but not for the specific searches that convert, so traffic is high and sales are low.
Images That Don’t Answer Questions
One good main image and six similar shots. No size guide, no close-ups, nothing that answers what buyers ask in the reviews.
Copy That Lists Features, Not Reasons
Bullets that repeat the spec sheet tell people what the product is, not why they should choose it over the one next to it.
Getting Views but Not Sales? Get a Free Listing Audit
Send us an ASIN and we will show you the three changes most likely to make a difference.
THE BASICS
What Is an Amazon Listing Optimisation Service?
Optimising Yourself vs with an Expert
| On your own | With us | |
|---|---|---|
| Keywords | Adding more words | Choosing the ones that convert |
| Data | Gut feeling | Search Query Performance and sales data |
| Images | Rarely changed | Rebuilt around buyer questions |
| Testing | Change everything at once | Change, measure, then change again |
Listing Optimisation vs Listing Creation
| Optimisation | Creation | |
|---|---|---|
| Starting point | A live listing | A new product |
| Data | Your own sales and searches | Market research |
| Risk | Protecting existing rankings | Getting set-up right |
| Main task | Refine live listing content | Create compliant content for a new listing |
WHY IT PAYS
Benefits of Professional Amazon Listing Optimisation
Higher Organic Rankings
Better keyword targeting and a higher conversion rate push the listing up for the searches that bring buyers.
A Higher Conversion Rate
Clearer images and copy turn more visitors into buyers, which also makes every pound of ad spend work harder.
Lower Ad Costs Over Time
A listing that converts better lowers your ACoS, because the same clicks bring more sales.
WHAT YOU GET
What’s Included in Our Amazon Listing Optimisation Service
Each listing gets the same thorough audit and rewrite.
Listing and Competitor Audit
Your listing scored against the top competitors on keywords, images, copy and price.
Keyword Research From Your Data
Search Query Performance, search term reports and tools combined into one keyword plan.
Title and Bullet Point Rewrite
A clear title and bullets that lead with the reasons people buy.
Backend Search Terms
Spare keywords, synonyms and common misspellings added without repeating the front end.
Image and Infographic Upgrade
New infographics, size guides and lifestyle images that answer buyer questions.
Review and Question Mining
Complaints and questions from reviews turned into copy and image changes.
Before and After Tracking
Rankings, sessions and conversion rate tracked before and after every change.
OPTIMISATION STRATEGY
Listing Optimisation Strategy: Changes That Actually Move Sales
Not every change is worth making. We start with the ones most likely to move rankings or conversion, and change one thing at a time.
01
Using Search Query Performance Data
Brand Registered sellers can see how often their product appears, gets clicked and gets bought for each search. That shows exactly which keywords the listing is losing on.
- Impressions by search term
- Click and purchase share
- Keywords you are losing
- Priority list for changes
02
Testing Changes Safely
Changing a title that already ranks can cost sales if done carelessly. We make one change at a time, use Amazon’s Manage Your Experiments where available, and roll back if numbers drop.
- One change at a time
- Manage Your Experiments
- Two to four week test windows
- Rollback plan
Let’s Fix Your Listings
Book a call and share your ASINs. We will tell you where we think the biggest wins are.
HOW WE WORK
Our Amazon Listing Optimisation Process
Five steps from audit to measured results.
Listing and Data Audit
We review your listing, sales, search data, reviews and competitors.
Keyword Plan
We build a keyword plan and decide which words go where.
Copy and Image Changes
We rewrite the copy and brief or design new images.
Upload and Testing
We make changes in a planned order and set up tests where we can.
Measure and Refine
We track rankings and conversion rate and refine what is working.
YOUR TIMELINE
Listing Optimisation Timeline: What to Expect Week by Week
Copy changes index within days. Rankings and conversion usually settle within a few weeks.
Week 1: Audit and Plan
- Listing and data audit
- Keyword plan
- Priority changes agreed
Weeks 2 to 4: Changes Go Live
- Copy updated
- New images uploaded
- Tests running
Weeks 4 to 8: Results
- Rankings checked
- Conversion rate compared
- Next changes planned
WHY CODECRACKERS
Why UK Brands Choose Us for Amazon Listing Optimisation
Real Amazon Seller Experience
We know how easy it is to break a ranking listing, so we change things carefully and measure everything.
One Dedicated Listing Manager
One person owns your listings and explains every change and why it was made.
Transparent Reporting from Day One
Before and after numbers for every change, so you can see what actually worked.
REAL RESULTS
Amazon Listing Optimisation Results and Client Reviews
In one of these accounts, conversion rate rose from about 7.5% to 12.4% after listing and PPC changes.
Revenue up 129% in 90 days
+129%Revenue in 90 days
12.4%Conversion rate, up from about 7.5%
PPC restructured, listings improved and budget focused on the two strongest products.
Read the case studySales up 32%, conversion up 28%
+32%Sales growth
+28%Conversion rate
Listing optimisation, Amazon SEO, PPC management and new A+ content.
Read the case studyLive in 7 days, 70% Buy Box share
7 daysTo go live
70%Buy Box share
Authorised suppliers, compliance checks and Buy Box analysis for a new wholesale account.
Read the case study“My Seller Central account used to be a source of constant headaches. The CodeCrackers team completely took over our FBA logistics, inventory forecasting, and compliance. They literally turned chaos into profit. Sales are up 30%, and my time spent worrying about Amazon is now zero.”
Want Results Like These? Book Your Free Call
WHO WE WORK WITH
Who Our Amazon Listing Optimisation Service Is For
Sellers With Stalled Sales
Your listings used to sell well, and you are not sure why they have slowed down.
Brands With High Traffic, Low Conversion
Plenty of people visit, but too few buy, and your ad costs keep rising as a result.
Sellers Taking Over Old Listings
You have inherited or bought listings that were never written properly.
PRICING
How Much Does Amazon Listing Optimisation Cost in the UK?
Fixed prices per listing, excluding VAT. Photography is quoted separately.
What’s Included in Our Optimisation Packages
| Feature | Single ASIN | Five ASINs | Ten ASINs |
|---|---|---|---|
| Listing and competitor audit | |||
| Keyword plan | |||
| Title, bullets and description | |||
| Backend search terms | |||
| Infographic and image brief | – | ||
| Before and after tracking | – | ||
| A/B test set-up | – | – |
Optimisation Budget: Images, Testing and Ads
You may want new photography or infographics, and a small ad budget to bring traffic while changes are tested. Our free FBA calculator helps you check price changes before you make them.
- New photography if needed
- Infographic design
- Ad budget during tests
- Price tests
FAQs
Amazon Listing Optimisation: Frequently Asked Questions
FREE PLAN
Start Optimising Your Amazon Listings Today
Send us an ASIN and we will reply with a free audit and the changes we would make first.
- Keyword gaps
- Image and copy fixes
- Expected impact
- Fixed quote
Get your free plan
Four quick details. No obligation.