Why Private Label Works Best on Your Own Store
On a marketplace you rent the customer. On Shopify you keep their email, their order history and the chance to sell to them again. A private label product makes that relationship worth more.
SHOPIFY PRIVATE LABEL
Private Label for Shopify Stores
Your own Shopify store is the best place to build a brand, because the customer relationship is yours. Private label gives you a product nobody else sells, at a price you control. We help you create it, from the product and packaging to the store that sells it.
- Product, brand and packaging
- UK trademark
- Store built around the brand
SHOPIFY UK SPECIALISTS
Shopify Private Label Experts for UK Sellers and Brands
We help founders and growing brands create their own products and sell them through Shopify.
Brands Built for British Customers
From Milton Keynes we build brands for sellers in Bletchley, Newport Pagnell, Bedford, Manchester and Lichfield, designed for UK tastes and UK rules.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
SOUND FAMILIAR?
Why Most Shopify Private Label Brands Struggle
The product is rarely the whole problem.
A Generic Product With a New Logo
If shoppers can find the same thing cheaper elsewhere, a logo alone will not convince them to pay more.
No Brand Story on the Store
A store that only lists products gives visitors no reason to trust a brand they have never heard of.
No Plan for Repeat Customers
Without email, reviews and a reason to come back, every sale has to be won again from scratch.
Have a Brand Idea? Get a Free Brand Plan
Tell us about your product idea and we will send a short plan for turning it into a brand.
THE BASICS
What Is a Shopify Private Label Service?
Building a Brand Yourself vs with an Expert
| On your own | With us | |
|---|---|---|
| Product | Picked from a catalogue | Improved from customer reviews |
| Brand | A logo and a name | Packaging, story and store that match |
| Protection | Often forgotten | UK trademark filed early |
| Repeat sales | Left to chance | Email and reviews planned |
Private Label vs Reselling Other Brands
| Private label | Reselling | |
|---|---|---|
| Price control | Yours | Set by the brand |
| Margin | Usually higher | Usually lower |
| Risk | Higher upfront | Lower upfront |
| Brand identity | Build assets under your own brand | Sell products under another brand |
WHY IT PAYS
Benefits of Professional Shopify Private Label
Higher Margins
A product only you sell lets you price for value, not against identical listings.
Customers Who Come Back
A brand people like brings repeat orders, which is where Shopify stores make their money.
A Business Worth More
A brand with its own products and customer list is a real asset.
WHAT YOU GET
What’s Included in Our Shopify Private Label Service
All of it, or just the stages you need.
Product Research and Improvement
A product with real demand, improved from what buyers say in reviews.
Supplier Sourcing and Samples
Suppliers found, samples compared and the spec agreed.
Brand Name, Logo and Packaging
A brand name you can trademark and packaging customers remember.
UK Trademark Filing
A UK trademark application to protect your brand name.
Store Design Around the Brand
A Shopify store that tells your story and sells your products.
Email and Reviews Set-Up
Welcome, post-purchase and review emails for repeat sales.
Launch Marketing
A launch plan across ads, email and social.
BRAND STRATEGY
Private Label Brand Strategy: Turning One Product Into a Brand
The first product gets you started. The brand around it keeps customers coming back.
01
Finding Your Product’s Edge
We read reviews of similar products to find what buyers wish was better, then build that into your product and your messaging.
- Review mining
- Top three improvements
- Clear selling point
- Price position
02
Planning a Range, Not Just a Product
We plan follow-up products for the same customer, so your store grows into a range and every new product sells to people who already trust you.
- Range plan for three products
- Same target customer
- Bundles and add-ons
- Repeat purchase plan
Let’s Build Your Private Label Brand
Book a call and walk us through your idea. We will tell you what it would take.
HOW WE WORK
Our Shopify Private Label Process
Five stages from idea to brand.
Product and Edge
We confirm demand and decide what makes your product better.
Sourcing and Samples
We find suppliers, compare samples and lock the spec.
Brand, Packaging and Trademark
Name, logo, packaging and a UK trademark application.
Store and Launch
Store designed around the brand and launched with ads and email.
Range Growth
We plan the next products for the same customers.
YOUR TIMELINE
Private Label Timeline: What to Expect Week by Week
Most private label products take three to four months from idea to launch.
Weeks 1 to 6: Product and Supplier
- Research and edge
- Samples compared
- Spec agreed
Weeks 7 to 12: Brand and Production
- Brand and packaging
- Trademark filed
- Production and inspection
Weeks 13 to 16: Store and Launch
- Store designed
- Emails set up
- Launch ads live
WHY CODECRACKERS
Why UK Brands Choose Us for Shopify Private Label
Real Ecommerce Experience
We have built private label products and know where time and money really go.
One Dedicated Brand Manager
One person guides your brand through every stage.
Transparent Reporting from Day One
Costs, timelines and decisions shared as they happen.
REAL RESULTS
Shopify Private Label Results and Client Reviews
Results from online stores we have built, where a stronger brand and store led to bigger orders and more repeat customers.
Conversion up 18% after a Shopify redesign
+18%Conversion rate
+12%Average order value
Nuvo Wellness: products reorganised around how customers shop, with 41% faster mobile pages.
Read the case studyBigger baskets and more repeat customers
+29%Average order value
22%Repeat purchase rate
Armani Trading: a wide range made easy to browse, with more sales now coming direct.
Read the case studyOrganic search traffic up 72%
+72%Organic search traffic
+38%Returning visitors
AllWorldFlags: a large catalogue rebuilt with clean structure and product SEO.
Read the case study“Our products were always good, but the old store made them hard to find. CodeCrackers reorganised everything around how our customers actually shop. The site feels calm and simple now, people find what they need quickly, and we’re seeing more orders with more in each basket.”
Want a Brand Like This? Book Your Free Call
WHO WE WORK WITH
Who Our Shopify Private Label Service Is For
Founders Starting Their First Brand
You want to build something of your own with a clear path to launch.
Resellers Moving to Their Own Products
You are tired of competing on price for other people’s brands.
Marketplace Brands Going Direct
You sell private label on Amazon and want your own store too.
PRICING
How Much Does Shopify Private Label Cost in the UK?
Programme fees, excluding VAT, stock, trademark fees and ad spend.
What’s Included in Our Private Label Packages
| Feature | Brand Starter | Brand Launch | Brand Range |
|---|---|---|---|
| Research and product edge | |||
| Sourcing and samples | |||
| Brand name and logo | |||
| Packaging design | – | ||
| UK trademark filing | – | ||
| Store design and launch | – | ||
| Range plan | – | – |
Private Label Budget: Stock, Branding and Launch
Plan for £3,000 to £10,000 on top of our fee for stock, packaging, the UKIPO fee, photography and launch ads.
- First stock order
- Packaging print run
- UKIPO trademark fee
- Photography and launch ads
FAQs
Shopify Private Label: Frequently Asked Questions
FREE PLAN
Start Your Shopify Private Label Brand Today
Share your product idea and we will reply with a free brand plan.
- Honest view on the idea
- Budget and timeline
- Brand protection steps
- Fixed quote
Get your free plan
Four quick details. No obligation.