Why Conversion Rate Matters So Much
If your store converts 1.5% of visitors and you raise it to 2.5%, you get two-thirds more orders from the same traffic and ad spend.
SHOPIFY CONVERSION RATE OPTIMISATION
Shopify Conversion Rate Optimisation (CRO) for UK Stores
If your store already gets visitors, the cheapest way to grow is to sell to more of them. We find where people drop off, from product page to basket to checkout, and fix the things that stop them buying.
- Product pages and checkout
- Speed and trust
- Tested changes
SHOPIFY UK SPECIALISTS
Shopify CRO Experts for UK Sellers and Brands
We improve conversion for Shopify stores that already have traffic but are not getting enough orders from it.
Improvements Based on UK Shoppers
We work from Milton Keynes for stores in Newport Pagnell, Olney, Northampton, Manchester and Lichfield, and know what UK shoppers look for before they buy: delivery costs, returns and trusted payment options.
Areas we cover
Based in Milton Keynes, working with Amazon sellers nearby in Bletchley, Wolverton, Newport Pagnell, Stony Stratford, Buckingham, Bedford, Northampton and Olney, and across the UK in London, Birmingham, Manchester, Leeds, Liverpool and Lichfield.
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
SOUND FAMILIAR?
Why Most Shopify Stores Lose Buyers
Shoppers leave for small reasons, and each one costs sales every day.
Product Pages That Leave Questions
Unclear sizes, hidden delivery costs and few photos send people elsewhere to check.
Surprises at Checkout
Delivery costs or long delivery times shown only at checkout are one of the biggest reasons people abandon baskets.
Slow Pages on Mobile
Every extra second of load time on a phone loses a share of visitors before they see anything.
Getting Visitors but Not Orders? Get a Free Conversion Audit
Send us your store link and we will show you where shoppers are dropping off.
THE BASICS
What Is a Shopify Conversion Rate Optimisation Service?
Improving Conversion Yourself vs with an Expert
| On your own | With us | |
|---|---|---|
| Diagnosis | Guessing what is wrong | Analytics, recordings and reviews |
| Changes | Redesign everything | One focused change at a time |
| Testing | Gut feeling | Measured before and after |
| Speed | Rarely checked | Improved and tracked |
CRO vs a Full Redesign
| CRO | Full redesign | |
|---|---|---|
| Risk | Low | Higher |
| Speed | Changes go live weekly | Weeks or months |
| Learning | Each change measured | Hard to tell what worked |
| Scope | Targeted improvements to live pages | Broader changes to layout and design |
WHY IT PAYS
Benefits of Professional Shopify Conversion Rate Optimisation
More Orders From the Same Traffic
Every percentage point of conversion is extra sales without extra visitors.
Lower Cost per Order From Ads
When more visitors buy, every pound of ad spend brings more orders.
Bigger Baskets
Bundles, cross-sells and free delivery thresholds raise the average order value.
WHAT YOU GET
What’s Included in Our Shopify CRO Service
A full look at everything that affects whether a visitor buys.
Conversion Audit
Analytics, funnels and recordings reviewed to find drop-off points.
Product Page Improvements
Photos, sizing, delivery info, reviews and add-to-basket improved.
Basket and Checkout Improvements
Clear costs, express payments and fewer steps to pay.
Speed Improvements
Apps, images and code trimmed to make pages faster.
Trust and Reviews
Reviews, guarantees, returns and contact details made easy to find.
Abandoned Basket Recovery
Emails and reminders that bring back people who nearly bought.
Testing and Reporting
Changes measured and reported, with winners kept.
CRO STRATEGY
Shopify CRO Strategy: Fixing the Biggest Leaks First
We do not change everything. We find the biggest drop-off and fix that first.
01
Finding Where Shoppers Drop Off
We follow the path from landing page to product page, basket and checkout, and find the step where most people leave. Session recordings show why.
- Funnel from visit to order
- Biggest drop-off found
- Session recordings
- Ranked fix list
02
Testing Changes Properly
Each change is measured over a fair period against the previous version, so you know what actually worked, not just what looked better.
- One change at a time
- Fair test periods
- Before and after data
- Winners kept
Let’s Improve Your Conversion Rate
Book a call and share your store. We will tell you where we would start.
HOW WE WORK
Our Shopify CRO Process
Five steps from audit to tested improvements.
Data and Store Audit
We review analytics, recordings, pages and speed.
Ranked Fix List
We list likely fixes and rank them by impact.
Design and Build
We design and build the first changes.
Test and Measure
We measure each change against the old version.
Keep Improving
We keep winners and move to the next fix.
YOUR TIMELINE
Shopify CRO Timeline: What to Expect Week by Week
Quick wins often show within weeks. Larger gains build over three months.
Weeks 1 to 2: Audit
- Data reviewed
- Drop-offs found
- Fix list agreed
Weeks 3 to 8: First Changes
- Quick wins live
- Speed improved
- Tests running
Month 3 Onwards: Compounding Gains
- Winners kept
- New tests
- Higher conversion
WHY CODECRACKERS
Why UK Brands Choose Us for Shopify Conversion Rate Optimisation
Real Ecommerce Experience
We have improved conversion on real stores and know which changes usually matter.
One Dedicated CRO Manager
One person plans your tests and explains the results.
Transparent Reporting from Day One
Every change, its result and its effect on sales, reported clearly.
REAL RESULTS
Shopify CRO Results and Client Reviews
After our Shopify work, Nuvo Wellness saw an 18% higher conversion rate and 12% larger orders.
Conversion up 18% after a Shopify redesign
+18%Conversion rate
+12%Average order value
Nuvo Wellness: products reorganised around how customers shop, with 41% faster mobile pages.
Read the case studyBigger baskets and more repeat customers
+29%Average order value
22%Repeat purchase rate
Armani Trading: a wide range made easy to browse, with more sales now coming direct.
Read the case studyOrganic search traffic up 72%
+72%Organic search traffic
+38%Returning visitors
AllWorldFlags: a large catalogue rebuilt with clean structure and product SEO.
Read the case study“Our products were always good, but the old store made them hard to find. CodeCrackers reorganised everything around how our customers actually shop. The site feels calm and simple now, people find what they need quickly, and we’re seeing more orders with more in each basket.”
Want Results Like These? Book Your Free Call
WHO WE WORK WITH
Who Our Shopify CRO Service Is For
Stores With Traffic but Few Orders
People visit, but too few of them buy.
Brands With Rising Ad Costs
Each order from ads costs too much to scale.
Stores With High Basket Abandonment
People add to basket and then leave.
PRICING
How Much Does Shopify Conversion Rate Optimisation Cost in the UK?
Starting prices, excluding VAT.
What’s Included in Our CRO Packages
| Feature | CRO Audit | CRO Sprint | CRO Programme |
|---|---|---|---|
| Conversion audit | |||
| Ranked fix list | |||
| Speed review | |||
| Design and build of changes | – | ||
| Abandoned basket set-up | – | ||
| Ongoing testing | – | – |
CRO Budget: Tools, Design and Apps
Some improvements need a recording tool, a review app or new photography. Most changes are made within your existing theme.
- Session recording tool
- Review app
- Product photography
- Testing tool if needed
FAQs
Shopify Conversion Rate Optimisation: Frequently Asked Questions
FREE PLAN
Start Improving Your Shopify Conversion Rate Today
Send us your store link and we will reply with a free conversion audit.
- Biggest drop-offs
- Ranked fixes
- Speed check
- Fixed quote
Get your free plan
Four quick details. No obligation.