Website MaintenanceWordPress · Lahore

Keeping a Global Nutraceutical Website Secure, Fast and Always On

Ongoing WordPress maintenance for a Lahore nutraceutical manufacturer serving export buyers worldwide. CodeCrackers took over a website no one was looking after and made it secure and fast. Every month since, we've kept it updated, backed up and monitored.

The Goldsheff Group website (goldsheff.co.uk) on a laptop and a phone
Uptime99.9%
Faster Page Load47%
Fewer Site Errors84%
Client
Goldsheff Group
Industry
Nutraceutical Manufacturing & Export
Platform
WordPress · Elementor
Services
Updates, Security, Backups, Speed, Support
Duration
Ongoing Monthly Care Plan
About the Project

A Global Brand Running on an Unattended Website

Goldsheff is a Lahore nutraceutical group, founded in 2002, that makes supplements, nutrition products and cosmetics. Its three companies serve healthcare professionals and consumers in Pakistan, as well as export buyers across the Middle East, Africa, Central Asia, the UK and Europe.

Their WordPress website was built by another agency, but after launch no one was looking after it. Updates were skipped, backups were patchy and pages slowed as more product images were added. For a company courting overseas buyers, every outage or broken page was a risk.

Initial Requirements

  • Keep WordPress, the theme and plugins safely updated
  • Protect the site with security and daily backups
  • Speed up pages for visitors around the world
  • Fix issues quickly as soon as they appear

Main Objective

Keep the website secure, fast and reliable without the team lifting a finger.

Success Measure

Stable uptime, faster pages and fewer site errors.

Scope of Work

Website AuditWordPress UpdatesSecurity HardeningDaily BackupsUptime MonitoringSpeed OptimisationBug FixesMonthly Reports
The Challenge

Understanding the Challenge

The website mattered to Goldsheff's export growth, but four connected problems were putting it at risk. Each one made the others worse.

Outdated Software

WordPress, the theme and several plugins were months behind on updates, leaving known security gaps open.

What wasn't working

The site was an easy target.

No Safety Net

There were no regular off-site backups, so a failed update or an attack could have taken the site down for days.

What wasn't working

There was no way to roll back.

Slow Pages

Large product and factory images slowed every page, especially for overseas buyers on slower connections.

What wasn't working

Visitors left before pages loaded.

Unowned Issues

Broken links, outdated content and small layout glitches built up because no one was responsible for fixing them.

What wasn't working

Small errors chipped away at trust.

What the client wanted to achieve: a website that stayed secure, fast and up to date without their team having to think about it, with one partner responsible for keeping it that way.

Research & Strategy

Our Approach & Strategy

Before changing anything, we audited the whole site and built a care plan around the biggest risks.

Website Audit

We checked WordPress, theme and plugin versions, security settings, backups, speed and every page for errors.

Risk Review

We ranked every issue by risk, fixing security gaps first, then reliability, then speed and content.

Target Audience

We mapped the people the site serves: export buyers abroad, healthcare professionals and distribution partners. For each, we noted what they need from it.

Why This Solution

A one-off fix only lasts until the next update, so we set up a monthly care plan that keeps the site healthy for good.

Goldsheff Group project planning board
Design & Development Process

Bringing the Vision to Life

A focused first month, followed by ongoing monthly care, kept every stage transparent and on time. Select a stage to see what happened.

Stage 1 of 7 · Week 1

Audit

We started with a full health check of the website: software versions, security settings, backups and speed. We also checked every page for broken links and errors.

Key deliverables
  • Full website health check
  • Plugin and theme review
  • Prioritised issue list
Before & After

The Transformation

Drag the handle to compare the website before and after our care plan.

The live Goldsheff website
Illustration of the website before the care plan: overdue updates and no backups
BeforeAfter

The “before” view is an illustration of the site without a care plan. The “after” view is the live website.

Problems with the Previous Version

  • WordPress and plugins months out of date
  • No regular backups or restore plan
  • Slow pages weighed down by large images
  • Broken links and glitches left unfixed

Key Improvements

  • Everything updated and tested monthly
  • Daily off-site backups with tested restores
  • Optimised images, caching and a delivery network
  • Issues fixed quickly by one dedicated team
Our Solution

The Solution We Delivered

Four connected workstreams, each one solving a specific part of the challenge.

Updates & Compatibility

Safe Updates, Every Month

WordPress, the theme and every plugin are updated monthly on a staging copy first. We test every key page, then push the updates live, so nothing breaks in front of visitors.

Solves: outdated software that left the site open to attack.
Monthly update log next to the live Goldsheff site on a phone
Security & Backups

Protection with a Safety Net

A firewall, malware scanning and login protection guard the site around the clock. Daily off-site backups, with tested restores, mean any problem can be rolled back within hours.

Solves: a site with no safety net if anything went wrong.
Backups and security report next to the live site on a phone
Speed & Performance

Fast Pages for Buyers Worldwide

We compressed and resized images, added caching and served the site through a content delivery network. Pages now load quickly for visitors from Lahore to London.

Solves: slow pages that lost overseas visitors.
Speed and performance report next to the live site on a phone
Fixes & Support

One Team That Owns Every Issue

CodeCrackers fixes broken links, glitches and content updates as soon as they're spotted or requested. A monthly report shows the Goldsheff team exactly what was done.

Solves: small issues left unfixed because no one owned the site.
Support requests board next to the live site on a phone
Final Project Showcase

Explore the Final Experience

The maintained website on desktop and mobile: the same design visitors know, now faster, safer and always up to date.

Full page of goldsheff.co.uk on desktop
Desktop
Full page of goldsheff.co.uk on tablet
Tablet
Full page of goldsheff.co.uk on mobile
Mobile

Hover over a screen and scroll to explore the website. Open goldsheff.co.uk

Results & Impact

The Results That Matter

Measured improvements since CodeCrackers took over maintenance.

99.9%

Uptime

Monitored around the clock, with alerts on any downtime.

47%

Faster Page Load

Homepage load time cut from 4.3 to 2.3 seconds.

84%

Fewer Site Errors

Broken links and page errors found in monthly scans.

Putting one team in charge of the website changed everything. Security gaps closed, pages got faster and small issues are now fixed before visitors notice, so the Goldsheff team can focus on customers and exports.

  • Monthly updates, tested on staging first, keep the site secure
  • Daily backups mean any problem can be rolled back
  • Faster pages give overseas buyers a better first impression
Testimonial

What Our Client Says

★★★★★
“Our website used to be something we only thought about when it broke. Since CodeCrackers took over, it's fast, secure and always up to date, and their monthly reports show exactly what they've done. We don't have to worry about it any more.”
GGoldsheff Group, Goldsheff
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