Main Objective
Let the work sell itself and turn visitors into regular clients.
WordPress Website for a London HVAC Company
A fast, mobile-first rebuild that turned local searches into steady enquiries.
Giving a Property Editing Studio a Website That Shows Its Work
A WordPress website for a real estate photo and video editing studio. We gave every service its own page with before-and-after examples, kept image-heavy pages fast and made it easy for agents and photographers to get in touch. More visitors now become clients.
More Enquiries29%
Faster Page Load52%
More Pages per Visit38%
About the Project
Stunning Edits, Hidden Behind a Plain Website
Propitors is a real estate media studio that edits photos and videos for estate agents, property photographers and owners. With over a decade of experience, their team handles HDR enhancement, flash ambient, virtual staging, decluttering, virtual twilight, floor plans and property video editing.
Most of their work came through referrals and repeat photographers. They sell visual quality, but their old website did little to show it. Services were lumped together, examples were small and pages loaded slowly. They needed a site that let the work sell itself.
Initial Requirements
- Give every editing service its own page
- Show real before-and-after examples
- Keep image-heavy pages fast to load
- Make it easy to ask a question or start an order
Success Measure
More enquiries, faster pages and deeper browsing across services.
Scope of Work
Website AuditSitemap PlanningWordPress BuildService PagesBefore & After GalleriesImage OptimisationCopywritingLive Chat
The Challenge
Understanding the Challenge
Propitors had skilled editors and happy photographers. But four connected website problems hid the quality of their work, and each one made the others worse.
Hidden Quality
Edits were shown as small, scattered images, so visitors couldn't see the difference Propitors actually made.
What wasn't working
The work didn't speak for itself.
Lumped Services
HDR, virtual staging, twilight and video editing were bundled together, so agents couldn't find the exact service they needed.
What wasn't working
Visitors couldn't find their service.
Slow Pages
Large, uncompressed images made pages slow to load, especially on the phones agents use between viewings.
What wasn't working
Visitors left before images loaded.
No Clear Start
There was no obvious way to ask a question or start a first order, so interested visitors drifted away.
What wasn't working
Interest rarely became enquiries.
What the client wanted to achieve: a fast, visual website that showed the quality of every edit, explained each service clearly and made it easy for agents and photographers to get started.
Research & Strategy
Our Approach & Strategy
Before designing anything, we studied the old site, competing editing studios and how agents and photographers choose an editor.
Website Audit
We reviewed content, image sizes, speed and mobile usability to find where visitors lost interest.
Competitor Analysis
We studied popular real estate editing services: how they showed examples, priced their work and brought on new clients.
Target Audience
We mapped three groups: estate agents needing listing-ready images, photographers outsourcing edits and owners selling privately.
Why This Solution
In a visual business the work is the pitch, so we built every page around before-and-after examples and a clear next step.
Design & Development Process
Bringing the Vision to Life
A structured five-week approach kept every stage transparent and on time. Select a stage to see what happened.
Stage 1 of 7 · Week 1
Discovery
We started with a review of the existing site and how new clients found Propitors. We then spoke with the team about their most requested services and strongest edits.
Key deliverables
- Website and content audit
- Service demand review
- Client journey review
Before & After
The Transformation
Drag the handle to compare the original website with the rebuilt version.
The “before” view is an illustration of the previous site. The “after” view is the live website.
Problems with the Previous Version
- All services lumped onto one page
- Small, scattered examples of the work
- Slow-loading, uncompressed images
- No clear way to get started
Key Improvements
- A dedicated page for every editing service
- Before-and-after examples on every page
- Compressed images that load quickly
- Live chat and contact routes throughout
Our Solution
The Solution We Delivered
Four connected workstreams, each one solving a specific part of the challenge.
Service Pages
A Page for Every Editing Service
HDR enhancement, flash ambient, virtual staging, decluttering, virtual twilight, floor plans, exteriors and video editing each got their own page. Each one explains what the service does and when an agent needs it.
Solves: lumped services that left visitors unable to find what they needed.
Before & After Showcase
Examples That Prove the Quality
Each service shows real before-and-after edits side by side, alongside reviews from agents and photographers. Visitors judge the quality for themselves rather than relying on claims.
Solves: hidden quality that undersold a visual business.
Image Optimisation & Speed
Image-Heavy Pages That Still Load Fast
Every image was compressed, resized and set to load as visitors scroll. Galleries stay sharp without slowing the site down on phones or slower connections.
Solves: slow pages that lost visitors before the images appeared.
Enquiry Routes & Tracking
An Easy Way to Get Started
Live chat, email and phone sit on every page, with clear “Check Our Services” routes in between. Every chat and contact click is tracked in Google Analytics 4.
Solves: interested visitors leaving without getting in touch.
Final Project Showcase
Explore the Final Experience
The finished website on desktop and mobile, with a page for every service, before-and-after examples and a clear way to get started.
Hover over a screen and scroll to explore the live website. Open propitors.com
Results & Impact
The Results That Matter
Measured improvements from an image-first WordPress build.
29%
More Enquiries
Chats and emails in the first 90 days, compared with the previous 90.
52%
Faster Page Load
Image-heavy pages cut from 5.2 to 2.5 seconds on mobile.
38%
More Pages per Visit
Visitors explored more services in each session.
Showing the work properly did most of the selling. Fast galleries kept visitors browsing, before-and-after examples built confidence, and easy contact routes turned that confidence into enquiries.
- Fast, optimised galleries kept visitors browsing
- Before-and-after examples proved the quality
- Live chat on every page made getting started easy
Testimonial
What Our Client Says
★★★★★
“We've always been proud of our edits, but our old website didn't do them justice. CodeCrackers built a site where every service shows the before and after clearly. It loads quickly, looks professional, and new agents now get in touch already sure about our quality.”
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Whether you sell a service, a product or your creative work, we'll build a website that shows it properly and turns visitors into enquiries.