Main Objective
Turn local search traffic into a steady flow of quality enquiries.
Amazon Private Label Growth for a UK Brand
Rebuilt listings, structured PPC and aligned stock for a home essentials brand.
Turning an Outdated HVAC Website into Steady Local Leads
A lead-focused WordPress rebuild for a London air conditioning and refrigeration specialist. We reorganised their services, rebuilt the site for mobile and speed, and put WhatsApp and click-to-call on every page. More local searches now turn into booked jobs.
More enquiries34%▲ Calls & WhatsApps
Organic traffic23%▲ From Google search
Faster page load61%
About the Project
Twelve Years of Experience, Barely Visible Online
Air Condense is a London air conditioning, heating, ventilation and commercial refrigeration company. They have 12+ years in the trade and over 1,500 projects completed. Their F-Gas certified, City & Guilds qualified engineers install and maintain Daikin, Mitsubishi Electric and Fujitsu systems for homes, offices, shops and restaurants.
Most of their work came from word of mouth and repeat customers. The old website was slow and awkward on a phone, and it said little about the services they offered, so local searches went to competitors. The owner wanted a website that brought in enquiries every week, not one that just existed.
Initial Requirements
- Build a fast, mobile-first WordPress website
- Explain every core service clearly
- Make calling and WhatsApp enquiries effortless
- Build trust with accreditations, brands and reviews
Success Measure
More enquiries, faster pages and stronger Google visibility.
Scope of Work
Website AuditSitemap PlanningWordPress BuildService ContentOn-Page SEOSpeed OptimisationGoogle Business ProfileLead Tracking
The Challenge
Understanding the Challenge
The business had skilled engineers and loyal customers. But four connected website problems meant local searchers rarely became enquiries, and each one made the others worse.
Low Visibility
With no detailed service content or local optimisation, the site rarely appeared when Londoners searched for air conditioning help.
What wasn't working
Competitors owned the local search results.
Mobile Friction
Most visitors arrived on phones, but slow pages, small text and buried contact details made enquiring hard work.
What wasn't working
Visitors left before getting in touch.
Trust Gaps
Twelve years of experience, F-Gas certification and strong reviews were barely visible. The site didn't reflect the real business.
What wasn't working
Credentials and reviews were hidden.
Untracked Leads
There was no way to see which pages, searches or buttons led to enquiries, so decisions about the site were guesswork.
What wasn't working
Calls and WhatsApps went unmeasured.
What the client wanted to achieve: a fast, professional website that ranked locally, showed their real expertise and made calling or WhatsApping for a quote effortless.
Research & Strategy
Our Approach & Strategy
Before designing anything, we studied the old site, local competitors and how Londoners search for air conditioning help.
Website Audit
We reviewed speed, mobile usability, page structure and SEO to find exactly where visitors were dropping off.
Competitor Analysis
We studied the top-ranking London HVAC companies: their service content, their offers and how they captured enquiries.
Target Audience
We mapped two groups, homeowners wanting comfort and businesses needing reliable maintenance, and what each needed to know before calling.
Why This Solution
Clear service content plus instant ways to get in touch would lift rankings and enquiries together, so we built the site around real searches.
Design & Development Process
Bringing the Vision to Life
A structured five-week approach kept every stage transparent and on time. Hover over a stage to see what happened.
Stage 1 of 7 · Week 1
Discovery
We started with a full review of the existing website, Google presence and enquiry process. We also spoke with the owner about which jobs he wanted more of.
Key deliverables
- Website and SEO audit
- Business goals session
- Enquiry journey review
Before & After
The Transformation
Drag the handle to compare the original website with the rebuilt version.
The “before” view is an illustration of the previous site. The “after” view is the live website.
Problems with the Previous Version
- Slow-loading pages, especially on mobile
- Services lumped together with little detail
- Contact details hard to find on a phone
- No visible reviews, brands or accreditations
Key Improvements
- Fast, mobile-first WordPress design
- Clear, detailed content for every core service
- One-tap call and WhatsApp buttons throughout
- Reviews, brands and F-Gas credentials up front
Our Solution
The Solution We Delivered
Four connected workstreams, each one solving a specific part of the challenge.
Website Design & Development
A Fast, Mobile-First WordPress Website
We rebuilt the site on WordPress with Elementor, designing for phones first. Images were compressed, code kept lean and layouts simplified, so pages load quickly and read clearly on any screen.
Solves: slow pages and a frustrating mobile experience that pushed visitors away.
Service Content & Local SEO
Service Content Built Around Real Searches
Installation, repair, maintenance, ventilation, heating and commercial refrigeration each got clear, search-focused content. We also added a common faults section and FAQs that match what people type into Google when their AC stops working.
Solves: low visibility in local London search results.
Trust & Conversion
Proof That Turns Visitors into Callers
We brought the proof forward: 12+ years' experience, 1,500+ projects, F-Gas and City & Guilds credentials, Daikin and Mitsubishi Electric logos, real project photos and customer reviews. A free WhatsApp quote is always one tap away.
Solves: a website that didn't reflect the quality of the real business.
Lead Tracking & Online Presence
Every Enquiry Tracked and Measured
We set up Google Analytics 4 and Search Console and tracked every call and WhatsApp click as a lead. We also refreshed the Google Business Profile so the website and map listing work together.
Solves: guesswork about where enquiries were coming from.
Final Project Showcase
Explore the Final Experience
The finished website on desktop, tablet and mobile, with clear services, trust signals and one-tap contact on every page. Hover over a screen and scroll to explore it live.
Hover over a screen and scroll to explore the live website. Open aircondense.co.uk
Results & Impact
The Results That Matter
Measured improvements from a lead-focused WordPress rebuild.
61%
Faster Page Load
Mobile load time cut from 5.6 to 2.2 seconds.
34%
More Enquiries
Calls and WhatsApps in the first 90 days, compared with the same period last year.
23%
Organic Traffic Growth
More visitors arriving from Google search within 90 days.
Fixing speed and mobile usability first meant every visitor from Google had a better chance of getting in touch. Clear service content lifted visibility, trust signals built confidence, and tracking showed exactly what was working.
- The mobile-first rebuild kept more visitors on the site
- Clear service content improved local Google visibility
- One-tap WhatsApp and calls made enquiring effortless
Testimonial
What Our Client Says
★★★★★
“Great team, great communication. They built a website for my company. Very professional and very happy.”
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Get in Touch
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