Search Intent Research
We study the current top results for each keyword: what they cover, how they are structured and what they miss. Every brief is built from that research.
- SERP analysis
- Intent
- Formats
SEO content writing is writing to win a specific search. Before anyone writes a word, we study what Google already ranks for that search: the intent, the subtopics, the questions and the format. Then we write something more complete and more useful, with a clear structure, internal links, schema and a named author. Pillar pages, guides and articles for businesses in Milton Keynes, Bedford and Buckingham, and across Manchester, Leeds and London.

Content that does not rank usually misses one of these four things.

A long guide for a search where people want a price, or a sales page for a search where they want to learn. Google ranks what matches.
Competitors cover costs, types, problems and FAQs. Your page covers half, so it looks less complete.
One long block of text with no headings, tables or schema is hard for readers and search engines to use.
Articles sit on their own with no links to related posts or service pages, so authority never builds.
Content written for one search at a time, and built to be the best result for it.
We study the current top results for each keyword: what they cover, how they are structured and what they miss. Every brief is built from that research.
Comprehensive pages that cover a whole topic and link to supporting articles.
In-depth guides and downloads that earn links and capture emails.
Every subtopic, question and term a complete answer should include.
Links between related content and to your service pages, with clear anchor text.
Titles, meta descriptions, headings, image alt text and Article, FAQ and HowTo schema, added before publishing so every piece is fully optimised from day one.
Content that ranks well and covers a topic fully is also what AI Overviews and assistants tend to quote. The same work serves both, if the answer is easy to find.
We add a short answer near the top of every piece, structure sections around real questions and mark up authors, dates and FAQs, so AI tools can lift the right part with confidence.

A short answer box near the top of each piece.
The terms and facts a full answer needs.
Article, FAQ and HowTo structured data.
Dates and figures kept up to date.
We track rankings and AI citations for each piece, so you can see both kinds of visibility in one report.
SEO content we have written. Figures come from the clients’ Search Console and analytics.

Example layout only. Verified client results and campaign details are required before publishing this case study.

Example layout only. Verified client results and campaign details are required before publishing this case study.

Example layout only. Verified client results and campaign details are required before publishing this case study.
Research first, then writing, then optimisation.
The search and its intent confirmed.
What ranks now, and what it misses.
Headings, subtopics, questions and sources.
Written, edited and optimised for search.
Published with links and schema, then tracked.
SEO-led articles in the UK usually cost £250 to £600 each, with in-depth guides costing more. These are our starting prices, excluding VAT.
| SEO articleFrom £300 per articleUp to 1,800 words | Most popularMonthly retainerFrom £1,100/month4 SEO articles a month | Pillar pageFrom £650 per page3,000+ word guide | |
|---|---|---|---|
| SERP analysis and brief | Included | Included | Included |
| Length | Up to 1,800 words | 4 × 1,800 words | 3,000+ words |
| Topic and entity coverage | Included | Included | Included |
| Schema and meta tags | Included | Included | Included |
| Internal linking plan | Not included | Included | Included |
| Monthly rankings report | Not included | Included | Not included |
| Revisions | 1 round | 2 rounds | 2 rounds |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. Original research, data studies and custom graphics are quoted separately.
What drives the cost
Harder searches need longer, deeper content.
Expert topics need specialist writers.
Pillar pages and lead magnets take longer.
Retainers lower the cost per article.
Every month you see what was published and how it is ranking.
Articles written to a brief and edited in the UK.
Every brief shared before writing starts.
Meta tags, schema and links to related pages.

Positions, clicks and leads for each piece.
Three months to start, then 30 days’ notice.
Our writers and editors already know how these sectors talk to their customers, and the rules some of them have to follow.
Areas we cover
We write SEO content for local searches across Milton Keynes and the surrounding towns, and for national searches in major UK cities.
We are SEO specialists who write, so every piece is planned to rank before it is written.
Briefs written by the people who do the SEO.
British English and UK sources.
Every piece fact-checked before publishing.
Rankings, clicks and leads, reported monthly.
Short answers to common questions about SEO content writing.
Send it to us. A content specialist, not a salesperson, will reply within one working day.
Ask our content teamTell us the searches you want to rank for. We will compare your content with what currently ranks and show you what is missing.