01Keyword and Audience Research
The searches and questions your customers have at every stage, from first research to ready to buy, with search volumes for the UK and your local area.
- UK search data
- Local searches
- Search intent
Content Marketing Strategy · UK
Content Marketing Strategy Agency in the UK That Ranks and Converts
A content strategy tells you exactly what to write, in what order and why. We research the searches your customers make, map them into topics with one page for each, and find the gaps your competitors have left. Everything goes into a 90-day plan tied to enquiries, not word counts. Businesses in Milton Keynes, Bedford, Northampton and Buckingham use our plans, as do clients in London, Birmingham and Leeds.
See our results
- Keyword research
- Topical maps
- Competitor gaps
- Content calendar
- KPIs
90 daysOf planned content in every strategy
Common problems
Is Your Content Getting Read but Not Bringing Leads?
Without a strategy, even well-written content struggles. These are the gaps we see most.
- 01
GoalsContent Isn’t Linked to Business Goals
Posts are written about anything, so none of them moves people towards an enquiry or sale.
- 02
CannibalisationSeveral Pages Compete for the Same Search
Two or three posts target the same keyword, and Google cannot tell which one to rank.
- 03
DepthTopics Are Covered Once and Left
One post per topic is not enough to be seen as an authority. Competitors with ten related pages win.
- 04
ConsistencyNobody Owns the Content Calendar
Weeks go by with nothing published, then several posts appear at once.
What we do
Get a free strategy review Our Content Marketing Strategy Services
A clear plan built from data, written so your team or ours can follow it.
01
02Topical Maps
Pillar pages and supporting articles grouped by topic, so Google sees your depth.
- Pillar pages
- Clusters
- Internal links
03Competitor Content Gaps
Topics your competitors rank for that you do not, and where they are weak.
- Gap analysis
- Top pages
- Weak spots
04Existing Content Review
What to keep, update, merge or remove before writing anything new.
- Keep
- Refresh
- Merge
0590-Day Content Plan
What to publish each week, in priority order, with briefs for the first pieces.
- Calendar
- Priorities
- First briefs
06KPIs and Measurement
The numbers to track, from rankings and organic visits to leads from content, with GA4 set up to report them each month so you know whether the plan is working.
- KPIs
- GA4 setup
- Monthly review
- Lead tracking
AI search
Content Marketing Strategy That Gets Cited by AI Search
AI assistants cite sources that cover a topic completely and consistently. A strategy built around topical maps gives you that depth, rather than a scattering of unrelated posts.
We plan answer-first pages for the questions people ask AI tools, cover the entities each topic needs and build internal links so the whole cluster reads as one trusted source.
01Question mapping
The questions customers ask AI tools, planned as pages.
02Topic depth
Clusters that cover a subject from every angle.
03Entity planning
The terms and facts each page must include.
04Structured data plan
Which schema each page type needs.
How we measure AI citations
We record a baseline of how often your pages are cited for a fixed set of questions, then measure the change as the plan is delivered.
- ChatGPT58%
- Gemini46%
- AI Overviews69%
Results
View all case studies Content Marketing Strategy Results
What happened after clients followed the content plans we wrote. Figures come from their analytics.
XPages on page one
Topical map · Trades
Client Name: X Pages on Page One in Y Months
Example layout only. Verified client results and campaign details are required before publishing this case study.
+X%Organic leads
Gap analysis · Accountancy
Client Name: Organic Leads Up X%
Example layout only. Verified client results and campaign details are required before publishing this case study.
+X%Organic revenue
Content plan · Ecommerce
Client Name: Organic Revenue Up X% in a Year
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our Content Marketing Strategy Process
A fixed-scope project, delivered in about three weeks.
- 1. Discovery Call
Goals, customers, services and the areas you cover.
- 2. Research
Keywords, questions and competitor content.
- 3. Topical Map
Topics, pillar pages and supporting articles.
- 4. 90-Day Plan
Priorities, calendar and the first briefs.
- 5. Handover
A walkthrough with your team, and KPIs agreed.
Pricing
How Much Does a Content Marketing Strategy Cost in the UK?
A content strategy is usually a one-off project. In the UK, content audits and strategy projects typically cost from £500 to £2,500. Ours are fixed-price, excluding VAT.
| Content auditFrom £600 one-offKnow what to fix first | Most popularContent strategyFrom £1,200 one-offAudit, research and plan | Strategy and topical mapFrom £2,000 one-offFull map and first 6 briefs | |
|---|---|---|---|
| Existing content review | Included | Included | Included |
| Keyword and audience research | Not included | Included | Included |
| Competitor content gaps | 3 competitors | 5 competitors | 5 competitors |
| Topical map | Not included | Core topics | Full map |
| 90-day content plan | Not included | Included | Included |
| Content briefs | Not included | 2 | 6 |
| Handover call | Included | Included | Included |
| Get a quote | Get a quote | Get a quote |
If you start a content retainer with us within 60 days, the strategy fee is credited against your first month.
What drives the cost
01Site size
More existing pages take longer to review.
02Number of services
Each service area needs its own research.
03Locations
Local pages for several towns add research.
04Competition
Crowded markets need deeper gap analysis.
What you receive
What You Get With Your Strategy
Every strategy project ends with the same deliverables.
A written strategyGoals, audience, topics and priorities in plain English.
A topical mapEvery page you need, grouped and linked.
A 90-day planWhat to publish each week, in order.
A handover callA walkthrough so your team can start straight away.
Industries
Industries We Write For
Our writers and editors already know how these sectors talk to their customers, and the rules some of them have to follow.
Trades and home servicesCost guides, service pages and local landing pages
AccountantsTax deadline guides and clear service explanations
Law firmsPlain-English legal guides, checked for accuracy
PropertyArea guides, buyer advice and listings copy
Healthcare and clinicsTreatment pages written within advertising rules
Ecommerce and retailCategory copy, buying guides and product descriptions
ConstructionProject stories, cost guides and tender-ready copy
Education and trainingCourse pages and guides that answer student questions
Areas we cover
We build local topics into every plan, with location pages for the towns you serve and city pages where you work nationally.
Milton Keynes and nearby
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
UK cities
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
Why CodeCrackers
Talk to our content team Why Choose CodeCrackers as Your Content Strategy Agency
Our strategies are written by the people who write and rank content every day, so they are realistic.
- 01
SEO and content togetherPlans built on search data, not opinions.
- 02Tied to leads
Every topic linked to a service or sale.
- 03Built to be used
A calendar your team can keep up with.
- 04
Yours to keepA fixed fee, no ongoing commitment.
FAQs
Content Marketing Strategy FAQs
Short answers to common questions about content strategy.
Still have a question?Send it to us. A content specialist, not a salesperson, will reply within one working day.
Ask our content team
FREE AUDIT
Get a Free Content Strategy Review
Send us your website and tell us your goals. We will review your content and competitors and send you the three biggest changes we would make to your approach.
- Content snapshot
- Biggest competitor gap
- Pages competing with each other
- 3 priority changes