01Full Content Audit
Every page reviewed for traffic, rankings, links, conversions and quality, using Search Console and analytics data. Each one gets a clear action: keep, refresh, merge or remove.
- Every page
- Data-led
- Clear actions
Content Audits and Optimisation · UK
Content Audits and Optimisation Agency in the UK That Ranks and Converts
Most websites already have the content they need. It has just gone out of date, overlaps with other pages or was never optimised properly. We audit every page against your Search Console and analytics data and decide whether to keep, refresh, merge or remove it. Then we do the work: new facts, better structure, stronger internal links and fresh dates. It is often the quickest SEO win there is, for sites in Milton Keynes, Buckingham, Bedford, Leeds, Liverpool and beyond.
See our results
- Content audits
- Content refresh
- Merging pages
- Pruning
- On-page fixes
+48%Traffic recovered in 4 months, example
Common problems
Is Your Content Getting Read but Not Bringing Leads?
Content loses value over time. These are the signs an audit is overdue.
- 01
DecayOld Posts Are Losing Traffic
Posts that used to bring hundreds of visits a month are slipping down the rankings every quarter.
- 02
AccuracyFacts and Prices Are Out of Date
2019 prices, old regulations and dead links tell readers and Google the page is not maintained.
- 03
QualityThin and Duplicate Pages Pile Up
Short news posts and near-identical pages dilute the quality of the whole site.
- 04
CannibalisationPages Compete for the Same Searches
Several posts target one keyword, so none of them ranks as well as one strong page would.
What we do
Get a free content audit Our Content Audits and Optimisation Services
A page-by-page audit, followed by the updates that recover and grow traffic.
01
02Content Refresh
Updated facts, prices, examples and dates, with sections added to cover what is missing.
- Updated facts
- New sections
- Fresh dates
03Merging and Consolidation
Overlapping pages combined into one stronger page, with redirects set up.
- Merge
- Redirects
- One strong page
04Content Pruning
Thin, outdated pages removed or noindexed so the rest of the site ranks better.
- Remove
- Noindex
- Redirect
05On-Page Optimisation
Titles, headings, meta descriptions, images and schema improved.
- Titles
- Headings
- Schema
06Internal Link Rebuild
Links rebuilt between related pages and to your services, with orphan pages fixed, so authority flows to the pages that bring enquiries.
- Orphan pages
- Anchor text
- Service links
- Hubs
AI search
Content Audits and Optimisation That Gets Cited by AI Search
AI tools prefer content that is current. Out-of-date figures and old dates make a page less likely to be quoted, even if it once ranked well.
Every refresh we do adds an answer-first summary, up-to-date facts, author and review dates and structured data, so older pages become citable again.
01Current facts
Prices, rules and figures brought up to date.
02Answer summaries
A clear answer added near the top.
03Review dates
Updated and reviewed dates shown.
04Schema refresh
Article and FAQ schema added or fixed.
How we measure AI citations
We compare citations and rankings for refreshed pages before and after the update.
- ChatGPT58%
- Gemini46%
- AI Overviews69%
Results
View all case studies Content Audits and Optimisation Results
Sites we have audited and refreshed. Figures come from the clients’ Search Console data.
+X%Traffic recovered
Refresh · Trades
Client Name: X% Traffic Recovered in Y Months
Example layout only. Verified client results and campaign details are required before publishing this case study.
X→YPages merged
Merging · Ecommerce
Client Name: X Pages Merged Into Y, Rankings Up
Example layout only. Verified client results and campaign details are required before publishing this case study.
+X%Organic clicks
Pruning · Blog
Client Name: Clicks Up X% After Removing Y Pages
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our Content Audits and Optimisation Process
Audit first, then the updates that matter most.
- 1. Collect Data
Search Console, analytics and a full crawl.
- 2. Audit Every Page
Traffic, rankings, quality and overlap checked.
- 3. Decide Actions
Keep, refresh, merge or remove, in priority order.
- 4. Refresh and Fix
Updates, merges, redirects and links done.
- 5. Track Recovery
Rankings and traffic tracked for every change.
Pricing
How Much Do Content Audits Cost in the UK?
Content audits are usually priced by site size, and refreshes per page or monthly. These are our starting prices, excluding VAT.
| Content auditFrom £600 one-offUp to 100 pages | Most popularAudit and refreshFrom £1,500 one-offAudit plus 10 page refreshes | Refresh retainerFrom £800/month6 refreshes a month | |
|---|---|---|---|
| Page-by-page audit | Included | Included | Quarterly |
| Keep, refresh, merge or remove plan | Included | Included | Included |
| Pages refreshed | Not included | 10 | 6 a month |
| Merges and redirects | Not included | Included | Included |
| Internal link fixes | Not included | Included | Included |
| Recovery report | Not included | Included | Monthly |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. Sites over 100 pages are quoted. Single page refreshes from £150.
What drives the cost
01Site size
More pages take longer to audit.
02Refresh depth
Light updates cost less than rewrites.
03Merges
Combining pages needs planning and redirects.
04Subject
Expert topics need specialist writers.
Every month
What You Get Every Month
On a refresh retainer, this is what you get every month.
Refreshed pagesSix pages updated each month, in priority order.
Refresh briefsWhat will change on each page, shared before we start.
On-page optimisation and internal linksTitles, schema and links fixed on every refreshed page.
Recovery reportBefore-and-after rankings and traffic for each page.
3 months, then rollingThree months to start, then 30 days’ notice.
Industries
Industries We Write For
Our writers and editors already know how these sectors talk to their customers, and the rules some of them have to follow.
Trades and home servicesCost guides, service pages and local landing pages
AccountantsTax deadline guides and clear service explanations
Law firmsPlain-English legal guides, checked for accuracy
PropertyArea guides, buyer advice and listings copy
Healthcare and clinicsTreatment pages written within advertising rules
Ecommerce and retailCategory copy, buying guides and product descriptions
ConstructionProject stories, cost guides and tender-ready copy
Education and trainingCourse pages and guides that answer student questions
Areas we cover
We audit and refresh content for businesses in Milton Keynes and the surrounding towns, and for national sites with customers in major UK cities.
Milton Keynes and nearby
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
UK cities
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
Why CodeCrackers
Talk to our content team Why Choose CodeCrackers as Your Content Audit Agency
We make decisions from your data, then do the work ourselves.
- 01
Data-led decisionsEvery action based on Search Console and analytics.
- 02
SEO and writers togetherThe audit and the rewrite done by one team.
- 03
Human-edited updatesEvery refresh written and checked by people.
- 04
Measured by recoveryWe report traffic and leads won back.
FAQs
Content Audits and Optimisation FAQs
Short answers to common questions about content audits.
Still have a question?Send it to us. A content specialist, not a salesperson, will reply within one working day.
Ask our content team
FREE AUDIT
Get a Free Content Audit
Send us your website. We will find the pages losing the most traffic and the pages competing with each other, and tell you what we would do with each.
- Pages losing traffic
- Keyword clashes
- Thin page check
- Top 10 actions