01Brand Positioning
Who you are for, what makes you different and the personality your brand should have.
- Workshop
- Positioning
- Personality
Brand Identity Design · UK
Brand Identity Design Agency in the UK That Gets You Noticed
A brand identity is more than a logo. It is the logo, colours, typography, imagery and rules that make everything you publish instantly recognisable. We start with your positioning and design three distinct concepts. Your chosen direction is refined into a complete system, with guidelines your team and suppliers can follow, and full copyright is yours at the end. We create identities for start-ups and established businesses in Milton Keynes, Bedford, Buckingham, London and Manchester.
- Logo design
- Colour palette
- Typography
- Brand guidelines
- Rebrands
- Brand refresh
3Distinct concepts, then 2 revision rounds
Common problems
Does Your Brand Look Like Everyone Else’s?
These are the identity problems we are most often asked to fix.
ScalabilityYour Logo Doesn’t Work Small
Fine detail and thin text disappear on a favicon, social profile or embroidered shirt.
RulesThere Are No Colour or Type Rules
Seven slightly different blues and four fonts in use, because nobody knows which is correct.
DifferentiationYou Look Like Your Competitors
The same house icon, the same blue and the same font as every other firm in your sector.
GuidelinesYour Team Has No Guidelines
Staff and suppliers guess how to use the logo, so it gets stretched, recoloured and misused.
What we do
Start your brand project Our Brand Identity Design Services
A complete identity system, designed to be distinctive and easy to use.
01
02Logo Design
Three distinct concepts, refined into a logo that works at every size.
- 3 concepts
- Variations
- Icon mark
03Colour and Typography
A colour palette and font pairing with clear rules for use.
- Palette
- Fonts
- Accessibility
04Visual Style
Photography style, icons, patterns and graphic elements.
- Imagery
- Icons
- Patterns
05Brand Guidelines
A brand book showing how to use every element, with examples.
- Brand book
- Do’s and don’ts
- Examples
06Rebrands and Refreshes
A new or modernised identity for an existing business, with a rollout plan.
- Refresh
- Rebrand
- Rollout
Paid ads creative
Brand Identity Design for Paid Ads: Designs Built to Convert
A strong identity makes advertising cheaper. When people recognise your colours and style instantly, every ad works harder.
We design identities with digital use in mind: logos that read at small sizes, colours that stand out in the feed and templates ready for ad creative.
01Feed-ready colours
Palettes that stand out on screens.
02Small-size logos
Marks that work as profile images.
03Ad templates
Layouts ready for campaign creative.
04Consistency
The same look across every platform.
What we test before handover
We test every identity at real sizes, on light and dark backgrounds and in sample ads before it is finalised.
- Legible at 32px100%
- Colour contrast (AA)100%
- Ad templates ready100%
Results
View our portfolio Brand Identity Design Projects We’ve Delivered
Identities we have designed. Drag the slider to compare before and after.
Café identity
Client Name: A Warm, Recognisable Brand for a Local Café
Example layout only. Verified client results and campaign details are required before publishing this case study.
+X%Repeat visits
Accountancy identity
Client Name: A Professional Identity That Looks Established
Example layout only. Verified client results and campaign details are required before publishing this case study.
XEnquiries a month
Gym rebrand
Client Name: A Bold Rebrand Rolled Out in X Weeks
Example layout only. Verified client results and campaign details are required before publishing this case study.
X wksTo full rollout
How we work
Our Brand Identity Design Process
Five stages, with your sign-off before we move on.
- 1. Discovery Workshop
Your goals, customers and competitors explored together.
- 2. Positioning
A clear statement of who you are and who you are for.
- 3. Three Concepts
Distinct logo and identity directions presented.
- 4. Refinement
Your chosen concept refined over two rounds.
- 5. Guidelines and Files
Brand book, every file and copyright transfer.
Pricing
How Much Does Brand Identity Design Cost in the UK?
In the UK, a professional logo usually costs £500 to £3,000 and a full identity with guidelines £5,000 to £20,000. These are our starting prices, excluding VAT.
| Logo onlyFrom £650 one-offStart-ups and sole traders | Most popularBrand identityFrom £2,500 one-offLogo, palette, type and style | Identity and guidelinesFrom £5,500 one-offFull system and brand book | |
|---|---|---|---|
| Timeline | 2–3 weeks | 4–6 weeks | 6–10 weeks |
| Logo concepts | 2 | 3 | 3 |
| Revision rounds | 2 | 2 | 3 |
| Colour palette and typography | Not included | Included | Included |
| Visual style and icons | Not included | Included | Included |
| Brand guidelines | Logo sheet | Starter guide | Full brand book |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. All file formats and full copyright transfer are included.
What drives the cost
01Scope
A full identity system takes longer than a logo.
02Research
Workshops and market research add time.
03Guidelines
Detailed brand books take longer to produce.
04Rollout
Applying the identity everywhere is quoted separately.
Included
What’s Included
Every identity project includes the same deliverables.
3Logo conceptsThree distinct directions to choose from.
2 roundsOf revisionsYour chosen concept refined twice.
GuidelinesBrand rulesFrom a logo sheet to a full brand book.
100%CopyrightTransferred to you in writing on final payment.
Files you receive
- AI
- EPS
- SVG
- PNG
- JPG
- Favicon
- CMYK, RGB and Pantone
Industries
Industries We Design For
We design for local businesses and growing brands in these sectors, so we know what their customers expect to see.
Hospitality and foodCafés, restaurants and bakeries that need to look as good as they taste
Retail and ecommercePackaging, product shots and ad creative that sell
Beauty and wellnessSalons, clinics and spas with a premium feel
Professional servicesAccountants, solicitors and consultants who need to look trustworthy
Trades and home servicesVan livery, uniforms and signage that get noticed locally
Construction and propertySite boards, brochures and tender documents
Education and trainingProspectuses, course guides and event materials
Start-ups and B2BA complete identity from day one
Areas we cover
We run discovery workshops in person in Milton Keynes and by video call for businesses elsewhere in the UK.
Milton Keynes and nearby
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Stony Stratford
- Buckingham
- Bedford
- Northampton
- Olney
UK cities
- London
- Birmingham
- Manchester
- Leeds
- Liverpool
- Lichfield
Why CodeCrackers
Talk to our design team Why Choose CodeCrackers as Your Brand Identity Agency
We design identities that work on websites, ads and signs, because we build and run those too.
- 01
Brand plus website plus marketingYour identity applied everywhere by one team.
- 02
Fixed quotesA fixed price for the agreed scope.
- 03
You own everythingAll files and copyright, transferred in writing.
- 04
UK designersA studio you can visit in Milton Keynes.
FAQs
Brand Identity Design FAQs
Short answers to common questions about brand identity design.
Still have a question?Send it to us. A designer, not a salesperson, will reply within one working day.
Ask our design team
START HERE
Start Your Brand Project
Tell us about your business and your current brand. We will come back with our honest view, a suggested package and a fixed quote.
- Honest brand review
- Refresh or rebrand advice
- Fixed quote
- Timeline