Brand Strategy and Positioning
Who you are for, what makes you different and how you should sound, agreed before any design starts.
- Positioning
- Audience
- Tone of voice
We design logos, brand identities, guidelines, social media graphics, ad creative and print for UK businesses that have outgrown a DIY look. Start-ups, local businesses and growing brands come to us when they want to look as good as the work they do. The same team builds websites and runs marketing, so your new brand is rolled out everywhere it appears, not left in a PDF. We work with businesses in Milton Keynes, Bedford and Northampton, and across London, Birmingham and Manchester.

Most businesses we meet have a good product and a forgettable look. These are the usual reasons.

One logo on the website, another on the van, different colours on social. Customers cannot tell it is the same business.
A logo designed years ago, clip-art icons and old fonts make the business look smaller and older than it is.
Nothing about your look is distinctive, so people forget your name between seeing you and needing you.
Stock photos and generic templates blend into the feed. People scroll straight past.
Everything needed to build a brand and use it well, designed by one in-house team. Each service has its own page.
Who you are for, what makes you different and how you should sound, agreed before any design starts.
A logo, colour palette, typography and visual style that set you apart.
Clear rules for using your brand, so everyone applies it the same way.
Branded post templates and ad creative for Meta, TikTok and Google, built with our social and PPC teams.
Brochures, business cards, flyers, signage and packaging, delivered print-ready.
A new or refreshed brand for an existing business, rolled out across your website, social, print and signage.
Good ad creative is not just attractive. It is built from what your audience responds to: the hook in the first second, the offer, the format and the proof. We start from your ad data and customer insight, then design several variants to test.
Every ad is made in the right sizes for each platform, from 1:1 and 4:5 feed posts to 9:16 Stories and Reels and Google Display banners. Our PPC team runs the tests, and we refresh creative before it tires.

Creative based on ad data and customer research.
Hooks, offers and formats tested side by side.
Every size for Meta, TikTok and Google.
New creative before results start to fall.
We judge creative on click-through rate and cost per result, alongside how well it fits your brand.
Brands we have designed or refreshed. Drag the slider to compare before and after.


Example layout only. Verified client results and campaign details are required before publishing this case study.


Example layout only. Verified client results and campaign details are required before publishing this case study.


Example layout only. Verified client results and campaign details are required before publishing this case study.
Five clear stages, with your sign-off at each one.
Your goals, customers, competitors and what you want to be known for.
Market research and a positioning statement agreed with you.
Three distinct logo and identity concepts presented.
Your chosen concept refined over two rounds of revisions.
Brand guidelines, every file format and full ownership.
In the UK, a professional logo usually costs £500 to £3,000, a logo with basic guidelines £1,500 to £5,000 and a full identity with strategy £5,000 to £20,000 for small and medium businesses. These are our starting prices, excluding VAT.
| Logo onlyFrom £650 one-offStart-ups and sole traders | Most popularBrand identityFrom £2,500 one-offLogo, palette, type and style | Full brand and guidelinesFrom £5,500 one-offStrategy, identity and brand book | |
|---|---|---|---|
| Timeline | 2–3 weeks | 4–6 weeks | 6–10 weeks |
| Logo concepts | 2 | 3 | 3 |
| Revision rounds | 2 | 2 | 3 |
| Colour palette and typography | Not included | Included | Included |
| Brand strategy workshop | Not included | Not included | Included |
| Brand guidelines | Logo sheet | Starter guide | Full brand book |
| Social and stationery templates | Not included | 3 templates | 10 templates |
| Get a quote | Get a quote | Get a quote |
Prices exclude VAT. Every package includes all file formats and full copyright transfer on final payment.
What drives the cost
A logo alone costs far less than a full identity system.
Workshops and market research add depth and time.
Templates, signage and packaging add design work.
Applying a rebrand across many channels is quoted separately.
Whatever the package, you know exactly what you are getting before we start.
Distinct directions, not three versions of one idea.
Two rounds of changes on your chosen concept.
How to use your logo, colours and type correctly.
Full copyright transferred to you on final payment.
We design for local businesses and growing brands in these sectors, so we know what their customers expect to see.
Areas we cover
Our design studio is in Milton Keynes. We meet local clients in person and work with businesses across the UK by video call.
Brand, website and marketing under one roof, so your new look works everywhere from day one.
We design it, build it into your site and use it in your ads.
A fixed price for the agreed scope, with no surprise extras.
Every file and full copyright, yours on final payment.
Designers you can meet, based in Milton Keynes.
Straight answers to the questions we are asked most about branding.
Send it to us. A designer, not a salesperson, will reply within one working day.
Ask our design teamTell us about your business and what you need. We will come back within one working day with ideas, a suggested package and a fixed quote.