Main Objective
Turn seller visits into a steady flow of quote requests.
WordPress Website for a London HVAC Company
A fast, mobile-first rebuild that turned local searches into steady enquiries.
Giving a UK Fulfilment Company a Website That Wins New Sellers
A WordPress website for a Milton Keynes fulfilment company serving TikTok Shop, Shopify and Amazon sellers. We built clear service pages for each type of seller, put the proof where sellers could see it and made requesting a quote simple. More seller visits now turn into enquiries.
More Quote Requests31%
Faster Page Load58%
Lower Bounce Rate27%
About the Project
A Reliable Warehouse Without a Shop Window
ShipPanda is a Milton Keynes fulfilment company that stores, picks, packs and dispatches orders for online sellers. They specialise in TikTok Shop, Shopify and small brands, and also handle Amazon FBA prep, subscription boxes and fragile, high-value products. Orders ship through Royal Mail, DPD, DHL, Evri and other couriers.
New clients mostly came through referrals and seller communities. Sellers comparing fulfilment companies online found little detail about the services, how onboarding worked or who ShipPanda was right for. The team wanted a website that explained the service properly and turned seller interest into quote requests.
Initial Requirements
- Explain each fulfilment service clearly
- Speak directly to TikTok, Shopify and Amazon sellers
- Show trust through insurance, couriers and reviews
- Make requesting a quote quick and simple
Success Measure
More quote requests, faster pages and fewer early exits.
Scope of Work
Website AuditSitemap PlanningWordPress BuildService PagesCopywritingTrust SectionsQuote JourneyLead Tracking
The Challenge
Understanding the Challenge
ShipPanda offered the flexible, careful service small sellers struggle to find. But four connected website problems kept that hidden, and each one made the others worse.
Generic Messaging
TikTok sellers, Amazon sellers and subscription brands have different needs, but the site spoke to them all the same way.
What wasn't working
Sellers couldn't see themselves.
Unclear Process
Sellers couldn't see how onboarding worked, from sending stock to dispatch and returns, so switching felt risky.
What wasn't working
Switching felt like a gamble.
Hidden Trust
Insured storage, major courier partners and happy clients were barely mentioned, so a small team looked like a big risk.
What wasn't working
Proof was buried or missing.
Lost Enquiries
Calls to action were scattered and easy to miss, especially on mobile, where most social sellers browse.
What wasn't working
Interested sellers left without asking.
What the client wanted to achieve: a clear, professional website that showed each type of seller how ShipPanda could help, proved their stock would be safe and made asking for a quote effortless.
Research & Strategy
Our Approach & Strategy
Before designing anything, we studied the old site, competing UK fulfilment companies and how small sellers choose a fulfilment partner.
Website Audit
We reviewed content, structure, speed and mobile usability to find where seller interest was dropping away.
Competitor Analysis
We studied UK fulfilment companies: how they explained services, pricing and onboarding, and where they overlooked small sellers.
Target Audience
We mapped five seller types, from TikTok Shop and Shopify brands to Amazon, subscription and luxury sellers, and what each worries about most.
Why This Solution
Sellers buy confidence before they buy fulfilment, so we built a page for each seller type, with proof and a clear next step on every one.
Design & Development Process
Bringing the Vision to Life
A structured five-week approach kept every stage transparent and on time. Select a stage to see what happened.
Stage 1 of 7 · Week 1
Discovery
We started with a review of the existing site and enquiry process. We then spoke with the team about the sellers they serve best and the questions new clients always ask.
Key deliverables
- Website and content audit
- Ideal seller profiles
- Enquiry process review
Before & After
The Transformation
Drag the handle to compare the original website with the rebuilt version.
The “before” view is an illustration of the previous site. The “after” view is the live website.
Problems with the Previous Version
- One generic page for every type of seller
- No explanation of the fulfilment process
- Courier partners and reviews hard to find
- Quote buttons easy to miss on mobile
Key Improvements
- Dedicated pages for each seller type
- Clear fulfilment steps, from stock to returns
- Courier logos, insurance and reviews up front
- “Request a Quote” on every page and screen
Our Solution
The Solution We Delivered
Four connected workstreams, each one solving a specific part of the challenge.
Service Pages by Seller Type
Pages That Speak to Every Seller
TikTok Shop, Shopify and small sellers, luxury and fragile goods, subscription boxes and Amazon FBA prep each got their own page. Every page explains the service in that seller's language and answers their biggest worries.
Solves: generic messaging that left sellers unsure the service was for them.
Process & FAQ Content
A Fulfilment Process Sellers Can Follow
We explained stock control, pick and pack, dispatch and returns in plain steps. We also added FAQs on onboarding, Amazon prep and damaged items, so switching feels simple rather than risky.
Solves: an unclear process that made switching feel like a gamble.
Trust & Proof
Proof That a Small Team Delivers
We brought the proof forward: insured, secure storage, delivery through Royal Mail, DPD, DHL, Evri and UPS, named seller reviews and a clear Milton Keynes address. Visitors see a real operation they can rely on.
Solves: hidden proof that made a growing company look like a risk.
Quote Journey & Tracking
A Clear Route from Interest to Quote
“Request a Quote” and “Start Your Fulfilment” buttons sit in the header, after every section and on every service page. Each click is tracked in Google Analytics 4, so the team knows which services bring in enquiries.
Solves: interested sellers leaving without getting in touch.
Final Project Showcase
Explore the Final Experience
The finished website on desktop and mobile, with seller-specific service pages, a clear process and a route to a quote on every page.
Hover over a screen and scroll to explore the live website. Open shippanda.co.uk
Results & Impact
The Results That Matter
Measured improvements from a seller-focused WordPress build.
31%
More Quote Requests
Enquiries in the first 90 days, compared with the previous 90.
58%
Faster Page Load
Mobile load time cut from 4.8 to 2.0 seconds.
27%
Lower Bounce Rate
Fewer visitors leaving after one page, thanks to clearer routes.
Speaking to each seller's needs did most of the work. Clear service pages kept visitors reading, visible proof built confidence, and a quote button on every page turned that confidence into enquiries.
- Seller-specific pages kept visitors exploring
- Courier logos and reviews built confidence quickly
- Quote buttons on every page turned interest into enquiries
Testimonial
What Our Client Says
★★★★★
“We knew our service was good, but the website never showed it. CodeCrackers understood exactly who our customers are and built pages that speak to each of them. Sellers now come to us already knowing how we work, and quote requests have picked up noticeably.”
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Get in Touch
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Whether you run a warehouse, a service business or an online brand, we'll build a website that explains what you do and turns visitors into enquiries.