01Social Media Audit
A review of every account: what you post, when, how it performs and what it leads to. We look at reach, engagement, follower growth and clicks, and show you what to keep, stop and start.
- Account review
- Top posts
- Quick wins
Social Media Strategy · UK
Social Media Strategy Agency in the UK That Turns Followers Into Customers
Most businesses post on social media without a plan, then wonder why nothing changes. A social media strategy fixes that. We start by auditing your accounts and your competitors, then work out who you are trying to reach and set goals tied to enquiries or sales. From there we choose the right platforms and define the content pillars that will get you there. You leave with a clear plan your team, or ours, can follow from day one.
- TikTok
- YouTube Shorts
90 daysOf planned content in every strategy
What we do
Get a free strategy review Our Social Media Strategy Services
A strategy built from your data and your customers, written so anyone on your team can follow it.
01
02Competitor Research
What your top five competitors post, which formats work for them and where the gaps are.
- 5 competitors
- Formats
- Gaps
03Audience Research and Personas
Who your customers are, where they scroll and what makes them stop and act.
- Personas
- Pain points
- Habits
04Content Pillars and Tone of Voice
Three to five themes your content always comes back to, and how you sound when you post.
- Pillars
- Tone
- Examples
05Platform Selection
Which platforms to focus on, which to keep ticking over and which to drop.
- Platform mix
- Effort split
- Formats
0690-Day Plan and KPIs
A three-month content plan with posting frequency, campaign dates and the numbers to track, from reach to enquiries. We review it with you on a call so your team can start straight away.
- 90-day calendar
- KPIs
- Campaigns
- Handover call
By platform
Social Media Strategy by Platform: Instagram, TikTok, LinkedIn and Facebook
Part of every strategy is deciding where to spend your time. This is how we usually think about each platform.
InstagramCoreFor most B2CUsually the core platform for consumer brands, local services and anything visual. The strategy sets the mix of Reels, carousels and Stories.
TikTokGrowthFastest reachWorth it when you can commit to regular short video and want to reach new audiences. We plan formats you can actually keep up with.
LinkedInB2BCore platformThe core platform for B2B. The strategy usually puts founders and staff at the centre, with the company page in support.
FacebookLocalCommunityStill strong for local businesses, older audiences and community groups, and the base for most paid social campaigns.
Results
View all case studies Social Media Strategy Results We’ve Delivered
What happened after clients followed the strategies we wrote. Figures come from their platform insights.
+X%Engagement
XNew followers
Strategy · Retail
Client Name: Engagement Up X% in the First 90 Days
Example layout only. Verified client results and campaign details are required before publishing this case study.
XLeads a month
+X%Reach
Strategy · B2B
Client Name: X Leads a Month From LinkedIn
Example layout only. Verified client results and campaign details are required before publishing this case study.
+X%Bookings
XPosts planned
Strategy · Hospitality
Client Name: Bookings From Social Up X%
Example layout only. Verified client results and campaign details are required before publishing this case study.
How we work
Our Social Media Strategy Process
A fixed-scope project, delivered in about three weeks.
- 1. Discovery Call
We agree your goals, audience and what success looks like.
- 2. Audit and Research
Your accounts, five competitors and your audience reviewed.
- 3. Pillars and Platforms
Content themes, tone of voice and platform focus agreed.
- 4. 90-Day Plan
A three-month calendar with formats, frequency and KPIs.
- 5. Handover Call
We walk your team through the plan and answer questions.
Pricing
How Much Does a Social Media Strategy Cost in the UK?
A social media audit and strategy in the UK typically costs £500 to £1,200 as a one-off project. Ours are fixed-price, excluding VAT.
| AuditFrom £500 one-offKnow what to fix | Most popularStrategyFrom £950 one-offAudit plus full plan | Strategy and 90 DaysFrom £1,600 one-offPlan plus first 90-day calendar | |
|---|---|---|---|
| Account audit | Included | Included | Included |
| Competitor research | 3 competitors | 5 competitors | 5 competitors |
| Audience personas | Not included | Included | Included |
| Content pillars and tone of voice | Not included | Included | Included |
| Platform plan and KPIs | Not included | Included | Included |
| 90-day content calendar | Not included | Not included | Included |
| Handover call | Included | Included | Included |
| Get a quote | Get a quote | Get a quote |
If you start ongoing management with us within 60 days, the strategy fee is credited against your first month.
What you receive
What You Get With Your Strategy
Every strategy project ends with the same deliverables.
A written strategyGoals, audience, platforms, pillars and tone, in plain English.
Competitor findingsWhat works for your competitors and the gaps you can use.
A content planPosting frequency, formats and, on the top package, a 90-day calendar.
A handover callA walkthrough with your team so the plan is used, not filed.
Industries
Industries We Manage Social Media For
We already know what works on social for businesses in these sectors, and what their customers respond to.
Trades and home servicesBefore-and-after content that wins local jobs
Beauty and aestheticsTreatment Reels, reviews and booking links
Healthcare and clinicsTrust-building content within advertising rules
PropertyListings, area guides and agent profiles
Ecommerce and retailProduct content that links straight to the shop
Professional servicesLinkedIn thought leadership for accountants and lawyers
Education and trainingCourse promotion and student stories
Hospitality and leisureRestaurants, gyms and venues filling bookings
Why CodeCrackers
Talk to our social team Why Choose CodeCrackers as Your Social Media Strategy Agency
Our strategies are written by the people who run social accounts every day, so every recommendation is realistic.
- 01
Tied to business goalsEvery strategy starts with enquiries or sales, not followers.
- 02Built to be used
Clear plans with formats your team can keep up with.
- 03
Based on your dataRecommendations come from your insights and competitors.
- 04
Yours to keepA fixed fee, no ongoing commitment. The plan is yours.
FAQs
Social Media Strategy FAQs
Short answers to common questions about social media strategy.
Still have a question?Send it to us. A social media specialist, not a salesperson, will reply within one working day.
Ask our social team
FREE AUDIT
Get a Free Social Media Strategy Review
Send us your handles and tell us your goals. We will review your accounts and send you the three biggest changes we would make to your approach.
- Account snapshot
- Platform fit check
- Competitor spot-check
- 3 priority changes
Is Your Social Media Getting Likes but No Sales?
Without a strategy, even good content struggles to bring in business. These are the gaps we see most.
You Post Without a Clear Goal
There is no target for followers, website visits or enquiries, so there is no way to know whether social media is working.
You Are on the Wrong Platforms for Your Buyers
Most of your effort goes into a platform your customers barely use, while the one they live on is ignored.
Your Content Has No Pillars
Every post is a new idea. Followers cannot tell what you stand for, and you run out of things to say.
You Don’t Know What Competitors Are Doing
Competitors are winning attention with formats and topics you have not tried, and nobody has looked at why.