CodeCrackers provides social media advertising services for UK businesses looking to generate qualified leads, increase bookings and drive online sales. We plan, create and manage paid campaigns across Facebook, Instagram, TikTok and LinkedIn.
Our approach combines audience research, campaign strategy, ad creative and conversion tracking. Whether you run an ecommerce store or a service business, we focus on reaching relevant customers, controlling advertising costs and improving campaign performance.
Our paid social advertising services cover campaign planning, platform management, creative development and performance measurement. Each service supports a specific part of your customer acquisition strategy.
01We manage Facebook and Instagram advertising campaigns through Meta Ads Manager to help businesses generate leads, bookings and ecommerce purchases.
Our work includes campaign setup, audience selection, creative testing and conversion tracking. We also review campaign data to identify opportunities to improve lead quality and advertising efficiency.
02TikTok advertising helps businesses reach potential customers through short-form video and native advertising formats.
We develop campaign approaches around your products, target audience and conversion goals. This can include in-feed video campaigns, Spark Ads and TikTok Shop advertising where suitable.
03LinkedIn advertising helps B2B businesses reach professionals involved in purchasing and business decisions.
We build campaigns using relevant professional audience criteria, clear offers and lead generation forms. Performance reviews focus on enquiry relevance and potential business value, not simply the number of form submissions.
04Retargeting campaigns help you reconnect with people who have previously interacted with your business.
We create advertising audiences from eligible website visits, product interactions and platform engagement. Campaigns then present relevant messages to encourage enquiries, completed purchases or return visits.
05Our creative services produce advertisements designed for each platform, audience and campaign objective.
We create static graphics, carousel advertisements and video content with clear messaging and calls to action. Creative variations allow us to test different product benefits, offers and visual approaches.
06Conversion tracking helps measure the actions customers take after interacting with your advertisements.
We review relevant tools such as Meta Pixel, Conversions API, website events and tracked campaign links. Reporting connects advertising spend with measurable outcomes, while recognising platform attribution and privacy limitations.
Each advertising platform reaches different audiences and supports different campaign objectives. We recommend platforms based on your customers, business model, available budget and expected conversion value.
Instagram AdvertisingFrom £750/monthIndicative test budgetInstagram advertising helps ecommerce brands and visual businesses promote products, services and offers through Feed, Stories and Reels placements.
Campaigns can support product discovery, website purchases and customer enquiries. We select creative formats based on your audience and the action you want customers to take.
TikTok AdvertisingFrom £1,000/monthIndicative test budgetTikTok advertising uses short-form video to introduce products and services to potential customers.
We build campaigns around attention-grabbing creative, product demonstrations and clear conversion goals. Video performance and customer actions help guide future creative and budget decisions.
LinkedIn AdvertisingFrom £1,500/monthIndicative test budgetLinkedIn advertising is particularly relevant for B2B companies selling professional services or higher-value solutions.
Campaigns can reach selected professional audiences and direct them towards lead forms, consultations or relevant landing pages. We assess lead quality alongside acquisition costs.
Facebook AdvertisingFrom £750/monthIndicative test budgetFacebook advertising can help local service businesses, retailers and established brands reach customers through targeted paid campaigns.
We use suitable campaign objectives, geographical targeting and relevant creative to encourage enquiries, bookings and online purchases.
Advertising budgets are indicative planning figures, not guaranteed minimums or performance estimates. Recommended spend depends on your business and campaign requirements.
Our advertising process follows five stages, from understanding your business goals to reviewing campaign performance and improving future decisions.
We review your existing campaigns, advertising account structure, targeting, creative and available conversion data. This identifies problems and opportunities before recommending a campaign plan.
We define your campaign objectives, audience approach and budget priorities. We also review the tracking required to measure enquiries, purchases or other relevant customer actions.
Our team prepares advertising messages, designs and video assets based on your offer and chosen platforms. Campaign settings and creative are reviewed before launch.
We launch agreed campaigns and monitor delivery, audience response and conversion performance. Different creatives and campaign settings are tested where sufficient data and budget allow meaningful comparisons.
We assess advertising costs, customer actions and campaign results. Findings guide decisions on creative changes, budget allocation and future testing, supported by regular performance reporting.
Social media advertising costs depend on your selected platforms, monthly ad spend, campaign complexity and creative requirements.
CodeCrackers offers separate advertising management plans for businesses at different stages. Your management fee covers the agreed services, while your advertising budget is paid separately to the platforms.
| StarterFrom £350/monthSuitable for businesses beginning paid social advertising on one platform. | Most popularGrowthFrom £700/monthDesigned for businesses managing campaigns across two platforms with a larger testing budget. | Scale15% of ad spendIntended for businesses requiring broader advertising management and more extensive creative testing. | |
|---|---|---|---|
| Monthly ad spend | Up to £3,000 | Up to £10,000 | Over £10,000 |
| Advertising platforms | 1 | 2 | Multiple |
| New ad creatives/month | 6 | 12 | 20+ |
| Campaign management | Included | Included | Included |
| Creative testing | Included | Included | Included |
| Performance reporting | Included | Included | Included |
Advertising spend is separate from the management fee and is paid directly to Meta, TikTok, LinkedIn or the relevant platform. We do not apply a markup to your advertising budget.
Initial setup is listed from £295 per platform. Prices exclude VAT and advertising spend. Specific deliverables, tracking requirements and additional creative work are confirmed within your proposal.
Our monthly social media advertising management focuses on campaign performance, creative testing, budget visibility and clear recommendations for improvement.
You receive new advertising creative according to your selected package. We review existing results to help decide which messages, formats and offers to test next.
We review current campaigns, upcoming promotions and available budget. Advertising priorities are aligned with your sales objectives and agreed with your team.
You can review relevant advertising metrics, including spend, impressions, clicks and recorded conversions. Available reporting depends on platform integrations and tracking configuration.
We summarise campaign activity, costs, conversion results and important findings. Recommendations explain what should continue, what needs adjusting and what we plan to test next.
Your advertising accounts remain under your business ownership. The currently published service terms provide an initial three-month period, followed by a rolling arrangement with 30 days' notice.
We develop advertising campaigns around the purchasing decisions, customer needs and sales processes relevant to each industry. Campaign objectives vary between service businesses, ecommerce retailers and B2B companies.
CodeCrackers helps UK businesses manage paid social advertising through coordinated campaign planning, creative production and performance analysis.
With a presence in Milton Keynes and a UK and Pakistan delivery team, we support businesses across the UK, from local service providers to growing ecommerce companies.
Our campaign and creative teams coordinate advertising messages, visual assets and testing priorities. This helps keep campaign objectives aligned with the content customers see.
You pay your advertising budget directly to the relevant platform. Our management fees are separate, giving you clearer visibility over media spend and service costs.
We evaluate relevant customer actions, including qualified enquiries, bookings and purchases, rather than treating reach or clicks as the final measure of success.
Your advertising accounts remain under your control. We provide performance updates and explain the reasoning behind campaign changes, budget decisions and testing recommendations.
Find answers to common questions about advertising budgets, platforms, campaign management and what to expect when running paid social campaigns.
Still have a question?Have a question about paid social advertising? Speak with our team about your current campaigns, advertising goals and available budget.
Ask Our Advertising TeamFind out where your current social media campaigns may be wasting budget and what could improve your advertising performance.
CodeCrackers reviews your existing advertising setup, campaign objectives, audience approach and available tracking data. We identify practical changes based on your business goals and the information available.
Why Are Your Social Media Ads Not Generating Leads or Sales?
Social media advertising can generate enquiries and purchases, but poor campaign planning often wastes budget before the right customers see your offer.
Your Ads Attract Clicks but Few Customers
High click numbers mean little when visitors do not enquire or purchase. Weak offers, mismatched audiences or confusing landing pages can turn paid traffic into wasted spend.
You Cannot Track Which Ads Generate Sales
Incomplete tracking makes it difficult to identify valuable campaigns. Missing website events, incorrect conversion settings and disconnected sales data can lead to poor optimisation decisions.
Your Advertising Budget Reaches the Wrong Audience
Campaigns need targeting decisions based on your customers, service area and business goals. Without a clear strategy, you risk spending on people unlikely to convert.
Your Ad Creatives Stop Delivering Results
Repeated messaging can lose effectiveness as audiences see the same advertisements. We review creative performance and test new visuals, offers and messaging when the data indicates a change is needed.