Measurement and CRM
Track calls, valuations and instructions. Return outcomes to both platforms.
Growth Strategy
Campaign Focus
Search Demand Capture
Capture active seller and landlord searches.
Local Market Targeting
Focus spend on profitable branch areas.
Valuation-Led Campaigns
Drive qualified valuation requests.
Cross-Platform Retargeting
Bring back warm visitors and form openers.
Client Overview
- Industry
Residential Property Sales And Lettings - Platform
Meta & Google - Market
United Kingdom - Business Model
Multi-Branch Independent Estate Agency
Primary Obstacle
The Challenge
£96 Baseline CPL
Only 28 paid enquiries per month.
Weak Segmentation
Seller and landlord demand was mixed together.
Shallow Tracking
Platforms saw leads, not valuations or instructions.
Clear Plan
The Strategy
High-intent Google Search
Separate seller, landlord and branch campaigns. Block weak searches.
Local Meta Creative
Lead with local valuation angles and genuine proof.
Service-area Control
Back postcodes that produce valuations and instructions.
Focused Landing Pages
Use separate seller and landlord pages with one clear action.
Practical qualification
Ask for postcode, property type and timeframe.
Intent-Based Retargeting
Retarget visitors and form openers. Exclude existing leads.
Down-Funnel Optimisation
Scale by valuation and instruction cost, not CPL alone.
Work Process
Project Timeline
A structured approach ensures transparency and timely delivery
1Audit & Discovery
Audit tracking, targeting, creative and follow-up.
2Tracking and Build
Build CRM stages, call tracking and local campaigns.
3Structured Testing
Test searches, offers, forms and creative.
4Lead Quality Analysis
Compare valuations and instructions by campaign.
5Scale and Optimise
Scale the best postcodes, keywords and ads.
Measured outcomes from a structured portfolio turnaround
Impact & Growth
0
Enquiries Generated
£0
Blended Cost Per Lead
0x
Projected Pipeline Return
Testimonials
What Our Clients Say About Us
CodeCrackers transformed the way we generate new business. We went from inconsistent, expensive enquiries to a steady flow of quality seller leads across Meta and Google. The biggest difference was not just the volume, but the quality. More enquiries turned into booked valuations and genuine instructions. Their tracking and reporting also gave us much clearer visibility on what was actually driving growth.
James
Managing DirectorInsights
Professional Insights
- Google captures intent. Meta creates and retargets demand.
- Measure cost per valuation and instruction, not CPL alone.
- Separate seller and landlord journeys.
- Local proof beats generic service claims.
- Fast follow-up lifts valuation bookings.
- Offline data improves platform optimisation.
